Influencer Marketing Specialist (Based in Malaysia)

At Community Activation, our objective is to create authentic, relevant and relatable user-generated content with our Key Opinion Buyers who include our mothers, women and dads in the Supermom Community!

We are now looking for SuperStars in MY for the role of Community Activation (Affiliates)!

Our Community Activation Executive will focus on:

· Develop compelling strategies to achieve commercial and branding priorities with Supermom’s Key Opinion Buyers with a focus on user-generated campaigns

· Champion the Momfiliates programme, an affiliates and referrals network led by our mothers for mothers across SEA

· Oversee content development, ensuring it aligns with both client goals and audience preferences.

· Act as the day-to-day contact for assigned clients (both internal and external partners)

· Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations. Manage the full campaign lifecycle, from initial brief to post-campaign analysis.

· Utilize data-driven insights to optimize campaign performance, increase engagement, and maximize ROI.

· Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations.

· Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact.

Requirement:

· Minimum of 2-3 years of experience in community activation, digital marketing or social media management, ideally in an agency setting.

· Demonstrated expertise in managing affiliates and curating user-generated content with them

· Strong client management experience, with a history of delivering results for multiple brands simultaneously.

· Excellent communication and interpersonal skills.

· Ability to develop and implement data-driven strategies.

· Proficiency in social media trends and best practices in user-generated content

· Preferably experienced in AI-driven content creation, social media analytics, and listening tools (e.g., Google Analytics, social listening platforms).

· Creativity and passion for fostering vibrant, active brand communities.

· Always eager to explore new developments in social media, including AI innovations.

· Proficient in English and preferably a SEA language.