Sales Enablement Content Specialist

Sales Enablement Content Specialist

The Sales Enablement Content Specialist will be instrumental in driving sales success by developing and delivering high-impact content that empowers our sales team.

Responsibilities:

• Content Strategy:

• Work with the SE Manager to develop and execute a comprehensive content strategy aligned with overall sales and marketing goals.
• Identify content gaps and opportunities to improve effectiveness.
• Create and maintain a content calendar to ensure a consistent flow of content.
• Content Creation:

• Develop a wide range of sales enablement content, including:
• compelling sales presentations, concise product one-pagers, effective email templates, and relevant training materials
• Collaborate with subject matter experts to ensure content accuracy and relevance.
• Content Management:

• Organize and manage a centralized content repository, making it easily accessible to the sales team.
• Proactively update and refresh content to reflect the latest product information.
• Analyze content usage and performance metrics to identify areas for improvement and optimize content effectiveness.
• Sales Training:

• Deliver effective training sessions to equip the sales team with the knowledge and skills to utilize content effectively.
• Provide ongoing support and coaching to the sales team on content usage and best practices.
• Collaborate with sales, marketing, and product teams to guarantee alignment of content strategy and consistency in messaging.
• Gather feedback from sales reps to identify content needs and preferences.

Qualifications:

• Prefer bachelor’s degree in marketing, communications, or a related field.
• Proven experience in sales enablement, marketing, or a related field is highly desirable.
• In-depth understanding of sales processes and methodologies.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Willingness to travel as required, up to 50%, to support sales enablement activities.
• Exceptional attention to detail and superior organizational skills.
• Proficiency in using content creation and management tools, including Adobe Creative Suite, is a significant advantage.