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Director, SEO Job at Xometry in Silver Spring

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.Xometry, a fast-growing technology company reshaping manufacturing in America, is looking for a Director who can lead our SEO strategy for both our Xometry and Thomas brands, helping drive business results through organic presence.The ideal candidate would be located in the Washington, D.C. area, but we are open to remote candidates.Responsibilities:• Define sustainable SEO growth strategy and lead execution for Xometry.com and Thomasnet.com.• Work with cross-functional teams to define campaigns, outline requirements, and oversee the execution of SEO strategy.• Ensure SEO program is an integrated, user-centric, component of the product and marketing strategy.• Maintain the utmost integrity and sustainability in SEO tactics, ensuring they're user-centric and aligned with best practices and guidelines.• Identify SEO opportunities beyond Google Search to alternative search engines and emerging methods of discovery such as AI chat (i.e. ChatGPT) and social media (TikTok).• Lead large and small SEO projects, from technical maintenance to user-centric content hubs, product-driven landing page production, and more.• Provide detailed reporting and insight to executive management and discuss risks and opportunities from a place of deep knowledge and expertise.• Manage a small team of SEO specialists and contributors.You are someone who has:• 10+ years of experience with hands-on technical SEO, SEO strategy, content marketing, and leadership.• Advanced technical SEO capabilities with the ability to oversee, but also participate in writing detailed technical requirements for the development group, audit, Q/A, and advise on implementations.• Extensive experience leading and coordinating cross-functional teams to accomplish goals; SEO, public relations, content, editorial, design, development, and product.• Experience optimizing more than just content but also aspects of page code (Core Web Vitals, structured data markup), video (on-site and off-site like YouTube), and graphics (on-site and off-site).• Experience designing SEO assets that have mobility across platforms and channels, for instance, data journalism that will resonate with the press, video that can stand alone on YouTube, and infographics that are shareable in social channels.• Leadership qualities that include effectiveness, optimism, responsibility, and a keen eye for team talent development and support.#LI-HybridHere at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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What You Should Know About Director, SEO Job at Xometry in Silver Spring, Xometry

Join Xometry, a pioneering technology company reshaping the future of manufacturing, as the Director of SEO based in Silver Spring, MD! At Xometry, we connect innovative minds with advanced manufacturing capabilities, fueling industries of today and tomorrow. This role is critical for developing and executing a sustainable SEO strategy for both Xometry and Thomas brands. You'll collaborate with cross-functional teams to create effective campaigns, ensuring that our SEO efforts align seamlessly with our product and marketing strategies. Your expertise will guide our SEO practices, ensuring they are user-centric and sustainable. You will venture beyond traditional search engines, exploring new methods of discovery through AI, social media, and more. Managing a dedicated team of SEO specialists, you will lead diverse projects, from improving core web vitals to creating engaging content hubs. With over 10 years of experience in technical SEO and leadership, you’ll thrive in this dynamic role, helping us drive organic growth and achieve significant business results. If you're an effective leader who values diversity and collaboration, we invite you to be part of our journey at Xometry, where your skills will make a tangible impact.

Frequently Asked Questions (FAQs) for Director, SEO Job at Xometry in Silver Spring Role at Xometry
What are the main responsibilities of the Director of SEO at Xometry?

The Director of SEO at Xometry is responsible for crafting and executing a sustainable SEO growth strategy for both Xometry.com and Thomasnet.com. This includes collaborating closely with various teams to define and implement SEO campaigns, ensuring they align with the broader product and marketing strategy. The role also involves overseeing SEO projects that enhance user experience and exploring innovative search opportunities beyond traditional platforms.

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What qualifications do I need to apply for the Director of SEO position at Xometry?

Candidates looking to apply for the Director of SEO position at Xometry should have over 10 years of hands-on experience in technical SEO, SEO strategy, and content marketing. Advanced technical skills and the ability to guide teams in executing SEO initiatives are crucial. Proven leadership capabilities in coordinating cross-functional teams towards common goals are also highly valued.

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Can the Director of SEO position at Xometry be done remotely?

Yes! While the preferred candidates for the Director of SEO role at Xometry are located in the Washington, D.C. area, we are open to remote candidates. Xometry supports a hybrid working environment to accommodate diverse talent across the country.

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What types of projects will the Director of SEO work on at Xometry?

The Director of SEO at Xometry will manage a variety of projects ranging from technical maintenance to user-focused content hubs. This includes creating product-driven landing pages, optimizing web code for better performance, and establishing effective SEO practices that go beyond conventional methods such as exploring AI and social media platforms for greater visibility.

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How does Xometry ensure a diverse workplace for the Director of SEO role?

Xometry is deeply committed to diversity, equity, inclusion, and belonging. We strive to create a workplace where all individuals feel welcomed, respected, and valued, regardless of their background. Our hiring practices, including for the Director of SEO role, reflect our dedication to providing a positive and inclusive environment for all employees.

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Common Interview Questions for Director, SEO Job at Xometry in Silver Spring
What is your experience with technical SEO and how will that help you in the Director of SEO role at Xometry?

In my over 10 years of experience with technical SEO, I have developed advanced skills in optimizing website code, enhancing Core Web Vitals, and structured data markup. These capabilities will enable me to effectively lead Xometry's SEO initiatives, ensuring our web presence is optimized for performance and user experience.

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How do you approach creating an SEO strategy that aligns with marketing goals?

I believe a successful SEO strategy must be integrated with broader marketing objectives. At Xometry, I would work collaboratively with marketing, product, and content teams to define clear KPIs and integrate user-centric campaigns that drive both organic traffic and business growth.

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Can you provide an example of a successful SEO campaign you've led?

One notable campaign I spearheaded involved optimizing both on-site and off-site content, which resulted in a 50% increase in organic traffic over 6 months. I utilized thorough keyword research and content partnerships, which could be beneficial for the strategy at Xometry to enhance visibility across multiple channels.

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What are some emerging SEO trends that you find important?

I see increased emphasis on user experience signals and the rise of voice search as significant trends. Additionally, utilizing AI tools for content discovery and strategies to optimize for alternative search engines can help drive growth for Xometry's brands.

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How do you measure the success of an SEO initiative?

Success metrics for an SEO initiative can include organic traffic, conversion rates, keyword ranking improvements, and user engagement statistics. I focus on comprehensive reporting to analyze these metrics, allowing Xometry to adjust strategies for optimal performance.

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Describe your experience managing an SEO team.

I have successfully managed teams of SEO specialists, focusing on mentorship and professional development. My approach emphasizes collaboration and fostering an inclusive environment, which I believe will encourage creativity and drive results for Xometry.

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How would you stay current with SEO best practices?

Staying current involves continuous learning through industry blogs, attending webinars, and participating in SEO forums. I also encourage my team to share insights and trends, fostering a culture of learning at Xometry.

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What role does content play in your SEO strategy?

Content is crucial for SEO success. My strategy involves creating valuable, relevant, and engaging content that resonates with users. This can drive organic traffic and establish authority for Xometry in our industry.

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How do you prioritize SEO projects?

I prioritize projects based on potential impact on business goals, resource availability, and alignment with our overall strategy. At Xometry, I would ensure our team focuses on initiatives that deliver the most value.

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What tools do you consider essential for SEO work?

I believe tools like Google Analytics, SEMrush, and Ahrefs are essential for tracking performance, conducting keyword research, and identifying opportunities. These tools will be instrumental for Xometry's SEO strategy.

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Xometry launched in 2014 and has grown rapidly, driven by the ease of our instant quoting platform, our manufacturing expertise, and our relentless devotion to helping customers with their project engineering needs. At Xometry, we’re proud of ou...

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Full-time, hybrid
DATE POSTED
December 18, 2024

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