Associate Manager, Talent & Influencer

The Associate Manager, Talent & Influencer at 2K holds an essential position within our Talent & Influencer Team. This role involves managing influencer campaign activities, developing and maintaining creator relationships, and ensuring the seamless integration of 2K's game titles into creator initiatives. You will also support the influencer discovery process and keep project management systems organized, making sure all communications flow smoothly between teams.

To excel as the Associate Manager, Talent & Influencer at 2K, candidates ideally should have 3-5 years of experience in influencer marketing, a robust understanding of the creator economy, and experience in project management. Additionally, familiarity with the gaming and entertainment industry, along with a passion for social media and cultural trends, will set you apart.

The Associate Manager, Talent & Influencer is vital to 2K's marketing strategy by aligning the brand with cultural moments and creating authentic connections with audiences. This involves pitching ideas to the marketing team, executing influencer campaigns, and finding innovative ways for the community to engage with our titles during significant events in music and sports.

Key skills for the Associate Manager, Talent & Influencer role at 2K include strong relationship-building abilities, strategic thinking, and excellent project management skills. The ideal candidate should be a self-starter, able to work collaboratively across various teams, and possess a keen understanding of what’s trending in the entertainment and gaming landscapes.

At 2K, we foster an inclusive work environment where diversity of thought is celebrated. As an Associate Manager, you’ll be encouraged to bring your whole self to work and contribute ideas that can make a significant impact on our brand and community. Collaboration across departments and a passion for gaming culture are central to our workplace ethos.

When answering this question, provide specific examples of past campaigns you've worked on, highlighting your role in strategizing and executing influencer partnerships. Discuss metrics or outcomes that demonstrate your success, showcasing your understanding of how these collaborations can drive brand awareness.

Discuss your strategies for relationship management, emphasizing the importance of understanding a creator’s audience and content style. Mention any tools or methods you use to track and analyze influences, as well as how you would create mutually beneficial partnerships.

Talk about your preferred project management tools and how they help streamline workflows. You can mention specific functionalities that enhance collaboration and efficiency, along with any experiences using these tools in past roles to keep projects organized and on track.

Share your methods for staying informed, such as following industry news sites, participating in forums, or engaging on social media platforms. This shows your passion for the field and commitment to aligning 2K's brand with current cultural trends.

In your response, outline the campaign's goals, the targeted audience, and the influencer(s) involved. Emphasize what metrics you used to define success and any challenges you faced along the way, illustrating your problem-solving skills.

Highlight your belief in creativity as a driving factor for compelling influencer partnerships. Give examples of times you have brainstormed unique ideas that not only resonated with the audience but also aligned closely with the brand’s objectives.

Discuss your conflict resolution strategies, emphasizing the importance of clear communication and professionalism. Provide examples of how you've turned a challenging situation with an influencer into a constructive conversation.

Share your insights into why certain platforms appeal to you. Discuss features that enhance connections between brands and users, and how these platforms can be leveraged for influencer campaigns, reflecting your knowledge of the digital landscape.

Explain the key performance indicators (KPIs) you would track, such as engagement rates, conversion metrics, or reach. Highlight the importance of setting clear goals at the outset of a campaign to understand the partnership's impact on 2K's brand.

Connect your personal passions with 2K's values and mission. Talk about your enthusiasm for gaming, your admiration for the 2K brand, and how this position aligns with your career aspirations within the entertainment industry.