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Strategist Customer Insights

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education:

  • High School diploma or equivalent required
  • Bachelor’s degree in relevant field of study required, Master’s degree in marketing research, sociology or psychology preferred

Work Experiences:

  • 5+ years’ experience in marketing research or customer insights, corporate retail experience preferred
  • OR  5+ years’ experience in project management that is related to retail, customer insights, marketing, CPG, or retail

Skills:

  • Ability to tell a cohesive story including recommended next steps based on data from various sources (research, analytics, measurement, and competitor intelligence)
  • Strong interpersonal, written, verbal communication and presentation skills
  • Ability to independently interface effectively with individuals at various levels within the organization and vendors outside of the organization
  • Ability to manage end-to-end customer insights projects with multiple vendors across various methodologies
  • Self-motivated and able to work independently and within a team setting
  • Analytical, with strong problem-solving abilities and creative resolution skills
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines with high volume, fast-paced environment
  • Strong understanding of statistical techniques such as correlation and regression
  • Advanced proficiency in Microsoft Excel, including building reports with slicers and PowerPoint, including strong story-telling abilities
  • Proficiency with cross-tabs
  • Embrace diverse people, thinking and styles
  • Customer empathy and bringing the customer to life in poignant ways
  • Preferred Skills:
    • Proficiency in SPSS
    • Specialized skills in one or more of the following areas: moderating IDIs or focus groups, experience using AI for market research purposes, experience with unstructured data sources

Responsibilities:

  • Develop and socialize customer insights reports and answer customer insights business questions leveraging our ecosystem – including datasets from other teams in the organization
  • Understand the business needs and proactively propose analyses using an unbiased, data-driven approach
  • Scope and deliver insights to provide perspective and recommendations on opportunities to grow our share with existing customers, retain customers longer and attract new customers
  • Deliver compelling customer insights to internal clients including merchandising, marketing, omnichannel, store ops, real estate and executives.
  • Scope out customer insights projects including finalizing the business problem with the stakeholder, budget, timing, vendor selection and methodology
  • Design, implement, synthesize and report on quantitative customer insights projects including custom surveys and advanced methodologies such as conjoint or segmentation; responsibilities will include designing questionnaires, managing respondent sampling, analysis of large data sets inclusive of crosstabs and measuring significance of findings leveraging confidence testing.
  • Design, implement, synthesize and report on qualitative customer insights projects including focus groups, online discussion boards and in-depth interviews; responsibilities will include discussion guide creation, managing respondent recruiting and day-of logistics
  • Present compelling insights materials to influence stakeholders to make informed business decisions
  • Develop a thorough understanding of Academy’s policies, procedures and safety rules
  • Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance:

  • Regular attendance required
  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

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Average salary estimate

$95000 / YEARLY (est.)
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What You Should Know About Strategist Customer Insights, Academy

At Academy, we’re looking for a talented Strategist Customer Insights to join our headquarters in Katy, TX. If you're passionate about uncovering customer preferences and transforming data into actionable insights, this is the place for you! With a focus on creating an environment that values hard work and growth, you’ll be working very closely with merchandise, marketing, and real estate teams, crafting a narrative from various data sources. As a Strategist, you will leverage both quantitative and qualitative methodologies to inform business decisions and propose insightful analyses that enrich our customer experience. Your responsibilities will include designing custom surveys, managing project timelines, and presenting findings to stakeholders in a compelling manner. We’re keen on someone who can connect the dots between complex data and strategic recommendations. If you thrive in a fast-paced environment and enjoy bringing customer stories to life through data, this role may just be your perfect fit. Join us and contribute to our mission of providing exceptional customer service and experiences!

Frequently Asked Questions (FAQs) for Strategist Customer Insights Role at Academy
What qualifications do I need to apply for the Strategist Customer Insights position at Academy?

To apply for the Strategist Customer Insights position at Academy, you need at least a high school diploma, but a bachelor's degree in a relevant field is required, with a master's degree in marketing research, sociology, or psychology preferred. Additionally, candidates should have over five years of experience in marketing research or project management closely related to customer insights, retail, or marketing.

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What are the primary responsibilities of the Strategist Customer Insights role at Academy?

As a Strategist Customer Insights at Academy, you'll be tasked with developing insightful reports, proposing data-driven analyses, and delivering compelling insights to various internal stakeholders such as merchandising and marketing teams. You will scope and manage end-to-end customer insights projects and present findings that guide business decisions.

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What skills are essential for succeeding as a Strategist Customer Insights at Academy?

To excel in the Strategist Customer Insights role at Academy, candidates should possess strong interpersonal and communication skills, the capability to synthesize data from various sources, and proficiency in statistical techniques. Advanced skills in Microsoft Excel and experience with both qualitative and quantitative methodologies are also crucial.

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How does the role of Strategist Customer Insights contribute to customer retention at Academy?

The Strategist Customer Insights role at Academy plays a vital part in understanding customer needs and preferences, helping to identify opportunities to enhance customer experiences. By leveraging data to inform strategies, the position directly contributes to customer retention initiatives and developing long-term customer relationships.

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What type of projects will a Strategist Customer Insights at Academy work on?

In the role of Strategist Customer Insights, you will engage in both quantitative and qualitative projects including custom surveys, focus groups, and advanced methodologies like segmentation and conjoint analysis. You will design study questionnaires, analyze large datasets, and create powerful reports that inform the business strategy.

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Common Interview Questions for Strategist Customer Insights
Can you describe your experience with quantitative and qualitative research?

In answering this question, highlight specific projects you've worked on that utilized both quantitative methods like surveys and qualitative methods such as focus groups. Emphasize your ability to synthesize insights from diverse data sources and provide valuable recommendations.

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How do you approach presenting insights to stakeholders?

Focus on your communication style and how you tailor presentations to different audiences. Highlight your storytelling ability with data and any tools or techniques you use to make complex information digestible and engaging during your presentations.

Join Rise to see the full answer
What statistical techniques do you find most valuable in customer insights work?

Discuss techniques like correlation and regression analysis, explaining how you’ve applied them in past projects. Show your understanding of why these techniques are essential for uncovering customer behaviors and preferences.

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How do you ensure data accuracy in your reports?

Mention your meticulous attention to detail, your experience with data verification processes, and how you cross-check findings against other datasets to confirm accuracy before finalizing reports.

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Can you provide an example of a successful customer insights project you've led?

Share a specific project where your analysis led to a significant business decision. Discuss the project scope, your role, and the outcome, focusing on how your insights were implemented and the impact they had.

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How do you handle tight deadlines while working on multiple projects?

Describe your organizational skills and prioritization methods. Talk about any tools or strategies you've used to manage your time effectively and meet critical deadlines, especially in a fast-paced environment.

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What methods do you use to stay updated with industry trends and best practices?

Client outreach, reading industry publications, attending conferences, and networking are great ways to stay informed. Share examples of how you’ve applied current trends to your work.

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What role does empathy play in your approach to customer insights?

Explain how understanding the emotional aspects of customer experiences informs your insights. Share any techniques you’ve used to gain a deeper understanding of customer needs beyond data.

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How do you handle feedback from stakeholders regarding your insights?

Discuss your openness to feedback and how you actively seek stakeholder input. Share an example of making adjustments or changes to your findings based on collaboration.

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What is your experience with AI in market research?

Talk about any specific tools or methodologies you've used that incorporate AI. Highlight your ability to adapt to emerging technologies and leverage them for market research purposes.

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Full-time, on-site
DATE POSTED
April 8, 2025

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