Director of Sales & Marketing - job 1 of 4

The Director of Sales & Marketing at Fairmont El San Juan Hotel is responsible for driving revenue growth, overseeing the implementation of sales strategies, and leading a team in executing marketing campaigns. This includes managing the hotel's participation in local and international advertising, coordinating media and publicity events, and ensuring that all marketing efforts are aligned with the hotel's luxury brand.

Candidates for the Director of Sales & Marketing role at Fairmont El San Juan should possess at least 10 years of hotel sales experience, including five years at a senior level. A degree in hotel management is preferred, along with strong skills in destination marketing and social media management. Bilingual candidates with knowledge of Spanish are highly desirable due to the local market.

To succeed as the Director of Sales & Marketing at Fairmont El San Juan, it's essential to have exceptional organizational and communication skills. An understanding of financial data interpretation is also crucial, along with the ability to recruit, motivate, and train a sales team effectively. Energy and enthusiasm for luxury hospitality will help drive success in this role.

As the Director of Sales & Marketing at Fairmont El San Juan, there's potential for significant career advancement within the Accor group. The company emphasizes talent development through various learning programs and provides opportunities to grow within the organization, encouraging employees to explore roles across different properties worldwide.

The Director of Sales & Marketing will implement a blend of Luxury, Lifestyle, and Destination marketing strategies. This involves leveraging various digital channels, creating engaging content for social media, and developing partnerships that enhance brand visibility and attract guests to Fairmont El San Juan.

In your response, highlight previous roles where you've successfully implemented marketing strategies in a resort environment. Discuss specific campaigns that increased brand awareness or boosted guest numbers, showcasing data and metrics to support your achievements.

When answering, focus on your leadership style. Discuss how you tailor your training and motivational strategies to suit different team members’ strengths, ensuring everyone's skills are utilized effectively to meet sales goals.

Highlight key performance indicators such as revenue per available room (RevPAR), occupancy rates, and customer acquisition costs. Explain how you analyze these metrics to inform strategy and drive improvements.

Your answer should outline the campaign's goals, the strategies you implemented, and the outcomes achieved. Focus on what specifically contributed to its success and any challenges you overcame during the process.

Discuss your experience with budget management and how you prioritize initiatives based on ROI. Emphasize creativity in project execution that maximizes impact without overspending.

Explain your process of researching and understanding the hotel’s brand. Discuss how you integrate this understanding into all your marketing campaigns and ensure consistency in messaging and image.

Customer feedback is invaluable. Discuss how you gather and analyze feedback, using it to refine marketing tactics and to enhance the overall guest experience at the hotel.

Share a specific instance where you successfully utilized social media platforms to promote a campaign. Focus on engagement metrics and any resulting increases in bookings or customer interest.

Explain your strategies for staying informed about the latest trends and innovations in hospitality marketing, including attending conferences, networking with peers, and following industry publications.

Discuss creative strategies like promotional packages, partnerships with local businesses, and targeted marketing campaigns to attract visitors during low-demand periods, all while fostering loyalty among existing customers.