35112357248 - Director of E-Commerce

The Director of E-Commerce at The Flex Company is tasked with overseeing and enhancing P&L management across all e-commerce channels, including DTC and Amazon. This role involves strategizing customer activations, optimizing digital product experiences, and managing our e-commerce promotional calendar to foster revenue growth. Additionally, this position will develop and execute A/B testing strategies, leverage UI/UX insights, and improve SEO strategies to align with our broader digital goals.

To qualify for the Director of E-Commerce role at The Flex Company, candidates need a strong background in e-commerce management and analytics, proficiency in utilizing tools such as Shopify and Klaviyo, and extensive experience in P&L management and sales forecasting. Candidates should also display an understanding of performance marketing, A/B testing, and SEO practices, combined with a strategic insight into product and consumer dynamics.

The Director of E-Commerce can drive revenue growth by actively managing and optimizing the online merchandising strategy and ensuring alignment with marketing efforts. By analyzing data, predicting trends, and implementing A/B testing, the director can fine-tune the e-commerce experience. This role fosters collaboration among cross-functional teams to enhance customer engagement and minimize friction in the purchasing process, ultimately boosting conversion rates.

In the role of Director of E-Commerce at The Flex Company, you'll work with various tools and platforms, including Shopify for managing the online store, ReCharge for subscription services, and Klaviyo for email marketing. Additionally, you will oversee third-party app integrations and analyze website performance to align with SEO strategies and enhance the customer experience.

The Director of E-Commerce at The Flex Company will be responsible for monitoring and improving key performance metrics such as total online revenue, average order value (AOV), conversion rate (CVR), and customer lifetime value (CLV). These KPIs are crucial for understanding overall business performance and guiding future strategic initiatives in the e-commerce space.

When answering this question, detail your previous roles where P&L management was key. Highlight specific examples where you improved revenue or reduced costs through strategic decision-making and the impact of these decisions on overall company performance.

Discuss specific tools you've used for analytics and how you've applied insights from data to optimize marketing efforts or enhance customer experience. Include examples of A/B tests you've run and the outcomes that resulted in measurable improvements.

Explain your approach to managing the customer journey, including your focus on UI/UX design principles and site optimization. Provide examples of how you’ve implemented feedback and analytics to reduce friction in the purchasing process.

Here, outline the steps you take in market analysis and competitive research to explore new revenue avenues. Discuss how you collaborate with cross-functional teams to execute pricing strategies, promotional campaigns, or new product launches successfully.

In your response, highlight the importance of integrating performance marketing strategies with customer-centric initiatives. Use examples of campaigns where you balanced marketing goals without compromising customer satisfaction.

Explain your understanding of SEO principles and how you’ve executed strategies to improve site visibility. Discuss specific SEO audits or campaigns you led and how these efforts positively affected traffic and conversion metrics.

Share a specific example where you designed and implemented an A/B test. Discuss the hypothesis, the methods used, and the results achieved, emphasizing how it informed future strategies and led to positive outcomes.

Talk about your commitment to continuous learning through industry publications, webinars, and networking with other professionals. Mention specific resources or communities that you engage with to stay relevant in the e-commerce space.

Discuss your strategies for fostering effective communication and collaboration among remote teams. Highlight how you ensure accountability, motivate team members, and maintain productivity without physical oversight.

Explain your approach to utilizing historical data, market trends, and customer behavior insights for sales forecasting. Talk about tools and methods you've applied to enhance accuracy in your predictions.