Commercial Marketing Manager
Working at The Adaptavist Group
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!
We make change happen. From anywhere.
What we offer you
We offer an unlimited holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.
Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.
Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
Read our full list of benefits
About the role
The Commercial Marketing Manager is responsible for driving Kolekti's commercial marketing strategy, with a strong focus on performance marketing, paid media, and demand generation. This role requires excellent project management, stakeholder engagement, and digital marketing expertise to develop and execute high-impact, multi-channel campaigns across Kolekti's product suite. The Commercial Marketing Manager oversees end-to-end campaign performance, manages our paid media investment, and optimises marketing operations, ensuring that marketing efforts align with business growth and revenue objectives.
Working closely with Product Marketing Managers (PMMs), the Commercial and Brand Marketing Lead, as well as our internal agency Brew, the CMM owns multi-channel campaign execution, investment planning, and audience segmentation across Kolekti's product suite. The Commercial Marketing Manager plays a key role in MarTech optimisation, website performance, and marketing automation to enhance Kolekti's go-to-market effectiveness.
- Developing paid media strategy, including investment planning and efficient but effective spend
- Setting benchmarks and performance targets for paid campaigns.
- Managing campaign reporting and multi-channel tracking and attribution (Google Ads, LinkedIn Ads, Microsoft Ads, etc.).
- Keyword prioritisation for paid search campaigns.
- Managing stakeholder expectations for paid media investments.
- Managing MarTech tools and migrations to improve marketing operations.
- Researching and onboarding new MarTech solutions (e.g., analytics, intent data).
- Acting as a representative for MarOps initiatives such as ABM tooling and consent management compliance (TrustArc CMP).
- Improving website analytics, tracking, and optimization (GA4, Hotjar, Tag Manager).
- Implementing technical SEO improvements.
- Identifying new collateral development and briefing process.
- Driving our account-led marketing approach.
- Managing demand generation projects.
- Developing unified search strategies to improve organic and paid media performance.
- Managing internal agency (Brew) for paid media implementation.
- Contributing to Brew’s ongoing development and performance of the Monorepo platform.
- Overseeing Webflow performance and continuous development.
- Leading new analytics initiatives (e.g., seasonality, TAM modelling).
- Improving marketing work management processes for efficiency.
- Managing go-to-market execution and campaign lifecycle.
- Implementing lead scoring, qualification, and CRM optimization (HubSpot).
- Strong project management skills, capable of handling multiple campaigns simultaneously.
- Expertise in performance marketing, including paid search, display, social media, and remarketing.
- Proficiency in marketing automation tools (HubSpot), including workflow creation and segmentation.
- Excellent understanding of B2B marketing strategies, audience targeting, and lead generation best practices.
- Experience in landing page creation and campaign optimisation.
- Strong analytical skills to track marketing performance and data-driven insights.
- Ability to develop clear, concise campaign briefs.
- Excellent stakeholder management skills, with the ability to liaise effectively across teams and agencies.
- Degree in Marketing, Business, or related field.
- Experience with SaaS marketing and product go-to-market strategies.
- Familiarity with SEO best practices and keyword research.
- Experience with intent-based marketing and ABM platforms (ZoomInfo, 6sense, Cognism, Clay).
- Understanding of unified search and its role in marketing performance.
- Proficiency in paid Media & Performance Marketing: Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, Reddit Ads
- Proficiency in analytics & data tracking: GA4, Funnel.io, Hotjar, Google Tag Manager
- Proficiency in MarTech & CRM: HubSpot, TrustArc CMP (consent management), Arcade
- Proficiency in SEO & web optimization: Webflow, SE Ranking / Semrush
- Proficiency in work & project Management: monday.com, Google Suite
Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.
Drop us your application, we’d love to hear from you!
What to expect
We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
Equal opportunities for everyone
At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
We look forward to your application!
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Are you ready to join a dynamic team at The Adaptavist Group as a Commercial Marketing Manager? This remote position based in the UK offers the chance to drive Kolekti's commercial marketing strategy with a focus on performance marketing, paid media, and demand generation. You'll take the reins on high-impact, multi-channel campaigns that span across our innovative product suite. Collaborating with product marketing managers and our internal agency, Brew, you'll oversee campaign performance and manage our paid media investments to align perfectly with business growth goals. We pride ourselves on a flexible work environment where you can thrive, complete with an unlimited holiday allowance and tools to set up your home office. If you're a seasoned marketer with a knack for project management and a love for digital marketing, we'd love to see you orchestrate strategy development, audience segmentation, and website performance optimization. This is more than just a job; it's an opportunity to embrace new MarTech solutions, improve tracking methodologies, and enhance our overall marketing effectiveness, all from the comfort of your remote setup. Ready to be part of a team that values trust and innovation? Let’s make change happen together!
Join The Adaptavist Group as an Engineering Team Lead and play a pivotal role in driving innovation and collaboration across engineering services.
Lead digital innovation and enhance website performance as a Product Manager for The Adaptavist Group in a flexible remote working environment.
Join our dynamic team as a Digital Marketing Executive to drive impactful digital strategies and enhance our online presence.
Seeking a Senior Social Media Manager to shape the online narrative of a pioneering cybersecurity brand through strategic content and community engagement.
Join Sharpcontra as a Promotions Assistant and help create impactful promotional campaigns in a dynamic and collaborative environment.
As a Product Marketing Manager at Autodesk, you'll shape marketing strategies to enhance product awareness and drive revenue growth for Civil 3D.
Join Centene as the Director of Digital and Database Marketing Strategy, where you will lead transformative marketing initiatives for 28 million members.
AECOM is on the lookout for a Proposal Specialist II to enhance their Federal Marketing efforts while contributing to transformative infrastructure projects.
Take on a pivotal role as a part-time Marketing Executive at Civica, enhancing public services through innovative email marketing campaigns.
Join Beyond as a Performance Marketing Specialist to lead innovative paid social media campaigns and drive customer acquisition in a dynamic environment.
Subscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
Sign up for our weekly
newsletter of fresh jobs
