Sr. Analyst, Customer Growth Marketing - Retention - job 4 of 4

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

How will you make an impact in this role?

The Sr. Analyst, Customer Growth Marketing - Retention will support the strategy and marketing execution of retention treatments for our US Customer base by developing, executing, and maintaining marketing campaigns that save and re-engage Card Members requesting to cancel their card product through our front-line colleagues.  This role provides significant channel management responsibilities, and a unique opportunity to drive strong business results and thought leadership.  An ideal candidate will be interested in a balance of customer marketing, core operational functions and partner relationship management, with excitement to join a team that drives significant revenue.

Key Responsibilities:

• Primary responsibility to support Senior Marketing Manager on channel/product strategy and new capability development
• Channel owner for flawless execution of marketing campaigns
• Primary owner for monitoring offer performance, channel reporting, KPIs and performance analytics
• Principle team contact for identified portion of the Consumer product portfolio – overseeing strategy, offer execution, reporting, hindsight, partnership with product teams etc.
• Monitor performance of marketing campaigns through call-monitoring and analytics
• Support Customer Care Professional (CCP) Engagement through managing communications on marketing initiatives, and enhancing CCP tools & resources
• Collaborate with other customer marketing channel owners to optimize customer experience and share best practices
• Support the management of the day-to-day relationships and processes with key cross-functional partners such as: Performance Analytics, Global Services Group (GSG), Marketing Capabilities and Operations, Business Rules, Technologies, Capabilities, Risk & Information Management, Finance, Compliance, Customer Marketing Capabilities, Product Management and Marketing Partners

Minimum Qualifications

•       1-2 years of relevant experience in a marketing, analytics, or communications-based role

Preferred Qualifications

• Self-motivator who takes initiative, innovates, learns, follows-up, and identifies new approaches
• Positive attitude – solutions oriented and commitment to success
• Solutions-oriented mindset, with a passion for “solving puzzles” and simplifying complex issues
• Ability to build and leverage strong relationships to influence partners and frontline CCPs
• Strong organizational skills with keen attention to detail
• Ability to multitask and operate effectively under changing conditions
• Strong verbal and written communication skills with the confidence to interface with a wide breadth of partners and levels of management
• Attention to detail with ability to tell a story through data and insights
• Enthusiasm, emotional intelligence, and sense of humor!
• Bachelor's Degree Preferred

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. 

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.