Join our team to help create and develop the future of live entertainment and sports in Orange County!
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Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.
Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.
Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold
Pay Details:
The annual base salary range for this position in California is $150,000 to $175,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.The Director of Loyalty Strategy at OCVIBE will architect a cutting-edge, data-driven loyalty ecosystem that will connect the variety of businesses, users and experiences that will be brought to life across OCVIBE. This role will lead the strategic direction for a next-generation loyalty experience, seamlessly integrating personalized offers, digital engagement, and omnichannel customer touchpoints. The ideal candidate will blend innovation, data-driven decision-making, and customer-centricity to transform loyalty into a powerful business growth engine. Additionally, the role will drive the development and execution of data-driven campaigns that enhance the overall customer journey, increase retention, and boost brand advocacy.
Responsibilities
Loyalty Program Strategy & Management
Develop and execute a comprehensive loyalty strategy across the Anaheim Ducks, Honda Center, and OCVIBE business entities to drive customer retention, lifetime value, and brand advocacy
Leverage expertise in mobile loyalty app technology to create seamless, personalized, and engaging experiences that enhance customer interaction and program adoption
Oversee the design and implementation of loyalty programs, ensuring alignment with business objectives while preserving the goals and objectives of the district and Ducks team-specific initiatives
Oversee the design and implementation of customer loyalty programs, ensuring they align with business objectives and customer needs, with a strong emphasis on integrating loyalty initiatives into the mobile app experience
Identify and implement monetization strategies within the loyalty program, including partnerships, paid memberships, or premium tiered rewards
Continuously analyze program performance and recommend enhancements based on customer insights, market trends, and emerging innovations in digital loyalty
Stay ahead of industry trends by evaluating emerging technologies such as blockchain, Web3, AI-driven automation, and predictive analytics to future-proof the loyalty program
Marketing Leadership & Campaign Execution
Develop and execute integrated marketing campaigns across digital, social, in-venue, and traditional channels to support business objectives
Collaborate with cross-functional teams, including brand, creative, product, and analytics, to deliver cohesive marketing experiences
Lead CRM initiatives, leveraging customer data to deliver personalized experiences and communications
Ensure loyalty experiences are deeply integrated across in-venue experiences, e-commerce, ticketing, food & beverage, and other customer touchpoints
Mobile App Strategy & Growth
Lead the evolution and growth of the mobile app as a key engagement and revenue channel, positioning it as a primary driver of customer loyalty
Collaborate with App product and technology teams to ensure the app delivers a seamless, user-centric experience
Develop app-exclusive experiences, gamification elements, and interactive content to deepen engagement and differentiate the brand
Drive app adoption, engagement, and retention through targeted marketing initiatives and strategic partnerships
Data-Driven Decision Making
Define and track key performance indicators (KPIs) to measure loyalty program effectiveness, including customer retention rates, engagement metrics, revenue contribution, and return on investment (ROI)
Utilize data analytics and insights to optimize marketing strategies and improve ROI
Leverage AI and machine learning for predictive personalization, delivering tailored rewards, content, and offers based on behavioral insights
Stay informed of industry trends, customer behavior, and competitive activity to ensure the company remains ahead of the curve
Leadership & Team Management
Build and lead a team focused on loyalty innovation, CRM optimization, and cross-channel engagement, ensuring best-in-class customer experiences
Work in close collaboration with Anaheim Ducks loyalty leadership to ensure alignment with The Mighty’s goals and maintain a tailored experience for sports fans
Serve as the key advisor on customer loyalty and engagement for senior leadership, ensuring strategies align with overarching business goals
Work closely with technology partners to select, integrate, and optimize loyalty platforms, ensuring scalability and seamless user experiences
Skills
Bachelor’s degree in Marketing, Business Administration, or a related field
MBA preferred
8+ years of experience in Marketing, Loyalty, and Digital Strategy roles, with at least 5 years in a leadership position
Proven experience managing loyalty programs and mobile app strategies with a track record of increasing customer engagement and revenue
Experience in consumer real estate, specifically mixed-use entertainment complexes or districts, is a plus
Experience identifying and implementing monetization strategies within loyalty programs
Strong understanding of CRM/Loyalty platforms, customer segmentation, AI-driven personalization, and data-driven marketing
Deep understanding of omnichannel engagement strategies, including in-venue, digital, and e-commerce integrations
Exceptional leadership, communication, and project management skills
Knowledge, Skills and Experience
Education - Bachelor's Degree
Experience Required – 8+ Years
This position is on-site.
Company:
OC Sports & Entertainment, LLCOur Commitment:
We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
Thanks for your interest in becoming part of ocV!BE!
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Are you ready to lead the charge in redefining loyalty strategies? Join OC Sports & Entertainment as the Director of Loyalty Strategy and be a key player in shaping an unparalleled experience in live entertainment and sports in Anaheim. Our mission is to create enriching experiences that bring the community together, and you will be at the heart of this mission. In this role, you’ll craft a cutting-edge, data-driven loyalty ecosystem that spans various channels and connects our diverse customer base. You will not only develop loyalty programs that add real value but also implement innovative strategies using mobile app technology to enhance user engagement. Collaborating with internal teams, including marketing and analytics, you'll execute campaigns that truly resonate with our fans. You’re not just applying for a job; you’re joining a vibrant team committed to making Orange County the go-to entertainment hub. Your strong leadership skills and expertise in customer relations will ensure we deliver best-in-class experiences, all while driving retention and business growth. With a salary range of $150,000 to $175,000, this position offers a fantastic opportunity for professional development and impact. If you’ve got a knack for blending innovation with customer-centric strategies, we’d love to hear from you!
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