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WHO WE ARE 


At Basis Technologies, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.


We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.


With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.


ABOUT THE TEAM

The Client Analytics team is the external face of Basis Technologies' analytical offering. The team has a passion for analytics, performing in depth analysis, and are viewed as experts when it comes to data strategy. As trusted advisors to both our internal teams and clients, our time is split between diving deep into rows of data to derive insights and educating our clients on KPIs, tools and evolving analytical methodologies. Among our supportive team network, you can often find us showing off the latest custom analysis, newest analytical methodology or custom code that make us proud.


WAYS YOU’LL CONTRIBUTE  

The Client Analyst will be assigned to key accounts across the portfolio of client where they will function as the day-to-day contact for all client facing data & analytics requests. This role is responsible for working with internal teams and clients to align on objectives/KPI’s and make recommendations for campaign optimization while keeping an eye on campaign performance and client retention. The Client Analyst will report to the Director, Client Analytics and will collaborate with the members of Basis' Integrated Client Solutions and Display Investment teams to formulate and present custom analyses, derive insights and monitor performance for our clients. You will contribute by: 


  • Being the day-to-day analytics point of contact for assigned client accounts 
  • Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization  
  • Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
  • Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
  • With the help of your manager, recommending data collection strategies for your assigned set of clients
  • Partnering with account team members to develop forward-looking campaigns based on historical performance insights
  • Presenting optimization recommendations and insights to both client and internal audiences
  • Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc.


WHAT YOU BRING TO THE TABLE
  • 1-2+ years digital media experience, especially in media measurement or analytics departments 
  • Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred  
  • Strong independent thinking and problem-solving abilities 
  • Natural presenter and communicator, ability to translate technical data concepts to non-data teams 
  • Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques 
  • Understanding of digital media buying and ad serving landscape
  • Strong knowledge of MS Office, especially Excel & PowerPoint
  • Commitment to creating inclusive, respectful environments where all voices are valued and supported. 
  • Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning. 


$69,000 - $90,000 a year
Our salary ranges are determined by role, level, and location. Individual salary is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your location during the hiring process. The total compensation package for this position may also include commission or bonus, company equity, and competitive benefits.


ANYTHING ELSE? 


Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.  


LIFE WITH BASIS TECHNOLOGIES


We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work 2025, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago.


We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.


Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.


If you need assistance with interview accessibility, please contact talent.acquisition@basis.com. Your privacy is important to us, view our policy here.

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$69000K
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What You Should Know About Client Analyst, Basis Technologies

As a Client Analyst at Basis Technologies, you're stepping into a vibrant culture where technology meets creativity. Our mission is to bolster agencies and brands with top-notch software that streamlines digital media operations. You’ll engage directly with key client accounts, becoming the go-to person for all data and analytics inquiries. With your analytical prowess, you will help clients align their campaign strategies with business goals and extract insightful data to enhance performance. Imagine diving deep into multi-dimensional data sets, formulating custom analyses, and sharing impactful stories about campaign successes! You’ll work closely with internal teams to educate them about our analytics solutions, ensuring we keep pushing the envelope. This role requires 1-2 years of digital media experience and a collaborative spirit as you’ll partner with various teams to present insights and optimization recommendations. We believe in growth and inclusivity—every voice matters here! So, if you have a knack for translating complex data into understandable insights and are eager to play a crucial role in our client success stories, we would love to invite you to join our team in expanding the horizon of digital media analytics. With your passion for data support and an environment that cheers you on, let’s shape the future together at Basis Technologies!

Frequently Asked Questions (FAQs) for Client Analyst Role at Basis Technologies
What are the primary responsibilities of a Client Analyst at Basis Technologies?

As a Client Analyst at Basis Technologies, your main responsibilities include being the primary analytics contact for key client accounts, aligning campaign objectives with client goals, analyzing performance data, and providing actionable insights for campaign optimization. You will collaborate with the Integrated Client Solutions and Display Investment teams to deliver comprehensive analyses and effectively communicate recommendations to both clients and internal stakeholders.

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What qualifications do I need to become a Client Analyst at Basis Technologies?

To become a successful Client Analyst at Basis Technologies, you ideally need 1-2 years of experience in digital media, preferably within analytics or media measurement. A Bachelor’s degree in fields like Advertising, Marketing, Business, Statistics, or Economics is also preferred. Additionally, strong problem-solving skills, independent thinking, and the ability to communicate technical data to non-data audiences will greatly benefit your role.

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How does Basis Technologies support the growth of its Client Analysts?

Basis Technologies is deeply committed to the professional growth of its Client Analysts. We provide training and resources to enhance your analytical skills, encourage collaboration through team projects, and foster an inclusive environment that supports continuous learning. Our recognition as a top workplace further underscores our dedication to employee development and well-being.

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What tools and software should a Client Analyst at Basis Technologies be proficient in?

A Client Analyst at Basis Technologies should be proficient in MS Office, particularly Excel and PowerPoint, as these tools are essential for data analysis and presentation. Familiarity with digital media buying and campaign performance metrics will also be valuable in helping you understand client needs and develop insightful analyses.

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What is the work culture like for a Client Analyst at Basis Technologies?

The work culture for a Client Analyst at Basis Technologies is dynamic and collaborative. We prioritize inclusivity and respect, ensuring that all team members feel valued. With a focus on teamwork and individual growth, you’ll find yourself in an environment where innovative thinking is encouraged and everyone works together towards shared goals.

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Common Interview Questions for Client Analyst
Can you describe your experience with performance data analysis?

In responding to this question, enhance your answer by detailing any specific projects where you analyzed performance data. Mention the tools you used, the insights you uncovered, and how those insights impacted campaign strategies.

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How do you approach aligning client objectives with campaign KPIs?

A strong answer would outline your methodical approach, including understanding the client’s business goals, discussing those goals with the client, and then developing a performance measurement plan that incorporates specific KPIs related to their objectives.

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Describe a time when you successfully improved a campaign's performance.

Highlight a specific example where your analysis led to actionable insights that improved a campaign’s performance. Share the context, what you did, and the results, emphasizing its quantifiable impact.

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How do you communicate technical data to a non-technical audience?

Demonstrate your communication skills by giving specific strategies, such as using simple language, visual aids, and real-world analogies to effectively convey complex data concepts in a digestible way.

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What is your process for developing performance measurement plans?

Your answer should include steps like gathering client input, defining relevant KPIs, establishing benchmarks, and deciding on the metrics you’ll track to measure success, outlining how these steps ensure alignment with business goals.

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Can you give an example of how you’ve used Excel for data analysis?

Discuss specific functions or features of Excel you have utilized—such as pivot tables, VLOOKUP, or advanced charting—and how these tools helped you analyze and present data effectively.

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What do you think is the biggest challenge in digital media analytics today?

Provide insight into current issues such as data privacy concerns, the volatility of digital media landscapes, or adapting to new technologies, and pair this with your thoughtful approach to addressing such challenges.

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How do you prioritize tasks when managing multiple client accounts?

Illustrate your time management skills, mentioning how you assess task urgency, the needs of each client, and how you leverage tools or techniques (like project management software) to stay organized and efficient.

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What are your strategies for keeping up with the latest trends in digital media?

Mention following industry blogs, attending webinars, or participating in relevant professional groups, emphasizing how staying informed allows you to bring valuable insights to your role as a Client Analyst.

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Why do you want to work as a Client Analyst at Basis Technologies?

Express genuine interest in Basis Technologies' mission and values, your alignment with their culture, and how the role of a Client Analyst fits your career aspirations—focusing on opportunities for impact and growth.

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Full-time, hybrid
DATE POSTED
April 13, 2025

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