Product Design Lead

Hi 👋

We are Bïrch. Our product is a mighty toolbox for all the things creative and growth marketing teams do — content creation, collaboration, and ad campaigns, all in one place. We’ve been in the game for over 8 years — trusted by 600+ companies and more than 5,500 marketers. With billions in ad spend running through our platform, we’re not just keeping up — we’re one of Meta’s fastest-growing partners and officially backed by both Meta and Google. Recently, we rebranded from Revealbot to Bïrch, and we wrote about this transformation journey here.

We’re building a new part of the product and rethinking the architecture of the entire Birch ecosystem. It’s an exciting moment — full of opportunities to reshape how things work and feel. We're evolving from a tool built just for media buyers into a full-on collaboration platform for all marketing teams — and we’re building an AI agent to help them get things done faster and smarter. It’s a big shift in how we see the product, and we’re looking for a design expert with curiosity, a future-facing mindset, and the drive to help shape this next chapter.

🌍 Who are we?

We’re a remote-first team of ≈35 friends spread around the world with an HQ in Barcelona. We’ve built one successful product and now transitioning to a broader vision. We hire globally and love meeting offline: last October we were in Barcelona, the year before in Istanbul. Here’s our team’s Instagram that can show you more of who we are. We are a spicy mix of different cultures and backgrounds.

✍🏼 What will you do?

You’ll be reporting directly to our CEO, Mike, and working closely and leading two talented Product Designers — Nikita and Eugene. Together, you’ll lead the charge in reimagining and elevating the user experience across our entire platform. This role is a mix of strategy, systems thinking, and hands-on design. Here’s what you’ll be focusing on:

• Rebuilding the entire UX architecture across the product. Our ecosystem is evolving — and we need a fresh, thoughtful structure that ties everything together. You’ll rethink how users navigate our product, how they find what they need, and how the experience flows from start to finish.
• Designing AI-powered user flows. We are integrating AI into our core product experience and you’ll be designing how these intelligent flows come to life — making them intuitive, useful, and delightful.
• Defining and evolving the visual language across different product areas. Our product is growing, and we want it to look and feel consistent — and beautiful. You’ll help shape the visual style, ensuring that every part of the product feels connected and emotionally engaging.
• Building our design system. We’ve started building a design system, but it’s not yet where it needs to be. You’ll take the lead in defining, refining, and scaling it — so that our product design becomes faster, more consistent, and easier to maintain across teams.

🧑‍🎤 Who are you?

You’re a designer who lives on the edge of what’s next — curious about the future, excited by new technologies, and always exploring how interfaces can feel more human. You think like a user and you care about both how things work and how they feel.

In your past roles, you’ve likely:

• Worked with products that have complex information architecture, ideally in B2B SaaS. Experience in AdTech or MarTech is a plus.
• Designed product flows from scratch, including navigation and experience architecture**.**This will be especially valuable as we rethink how our navigation works and integrate the Studio product into Workspaces.
• You’ve taken the lead or guided fellow Product Designers, creating clear workflows, keeping the team energized, and delivering strong outcomes.
• Worked or played with AI-driven interfaces, and can think critically about how AI fits into real user journeys. </aside>

Your approach to work:

• You have a strong visual sensibility — you care about aesthetics, details, and how design makes people feel.
• You know when to rely on research and when to trust your gut — balancing intuition with analytics. You’re comfortable with both qualitative and quantitative data, even when user numbers are small.
• You’re genuinely interested in how the marketing world works, and you’re ready to dive deep into the logic behind our product and the business it supports. </aside>

💝 What do we offer?

• A real design challenge with high impact. You’ll help shape a new product from the ground up — rethinking the experience, building with intention, and weaving in AI in meaningful, user-centric ways.
• A product with scale and momentum. Birch has a loyal customer base, strong traction, and big plans. You’ll be designing for a real audience — and helping take the product to the next level.
• Trust and autonomy. We believe in hiring people who know what they’re doing — and then giving them the space to do it. You’ll have full ownership of your workday, your design choices, and the approaches you take. No micromanagement, just real responsibility.
• We’re more than colleagues — we’re friends. Our culture is special. We genuinely like each other as people, create meaningful work, and enjoy spending time together.
• Competitive salary and various benefits:
• 🏖 38 days of paid time off annually to take enough time to rest and explore the world.
• ❤️ Full health insurance is provided through Alan or SafetyWing.
• ✈️ $2000 annual holiday travel bonus for tickets and accommodation for yourself and your loved one.
• 🎓 $2000 annual Learn & Development budget to upskill yourself.
• 🫂 $2000 annual bonus for meeting with your team in Barcelona or another country
• 🇪🇸 Company’s support in relocation to Barcelona
• 💻 Laptop budget to buy the latest MacBook (or other powerful gear).
• 🌍 Regular team meet-ups and off-sites to work and have fun together.
• 🏠 You can choose to work remotely or have a hybrid work arrangement if you are in Barcelona.
• 🖥️ Co-working budget if you need a break from your home office.

⛔️ Before you apply:

Let’s be honest — working with us isn’t all fun and pink unicorns (though it is a big part). Here are some potential challenges you’ll face:

• Working with legacy systems. You’ll need to rethink and redesign within existing product constraints — finding smart, elegant solutions without always starting from a blank page.
• **Hands-on by default.**Yes, this is a Lead role — but it’s not purely managerial. You’ll still be deeply involved in the craft, spending more than half your time designing, prototyping, and thinking through complex UX challenges.
• Diving deep into a complex industry. AdTech and MarTech can be nuanced and layered. You’ll need curiosity and patience to truly understand how things work under the hood.
• Designing with limited user signals. Our user base isn’t massive (yet), so you’ll often have to balance intuition with analytics, and make confident decisions without perfect data.
• We move fast and sometimes in unexpected directions — you should be open to letting go of a solution and adapting when the focus shifts.

If all of that is not an issue for you, we would be happy to receive your application 🫶