Head of Customer Discovery and Insight

As the Head of Customer Discovery and Insight at Bloomberg Industry Group, your main responsibilities will include developing a comprehensive research strategy, managing customer/user panels, and conducting both qualitative and quantitative research projects. You will also create a repository of insights for stakeholders, oversee controlled experiments to test marketing assets, and translate strategic business needs into research requirements to support various departments.

To qualify for the Head of Customer Discovery and Insight role at Bloomberg Industry Group, candidates must possess a Bachelor’s degree or equivalent experience, with at least 15 years in market research and a minimum of 8 years in a corporate research function. Additionally, candidates should have 10 years of experience managing teams and expertise in both qualitative and quantitative research methodologies.

In the role of Head of Customer Discovery and Insight, you will play a crucial role in product development at Bloomberg Industry Group by utilizing customer insights to inform product decisions and strategies. By employing both qualitative and quantitative research methodologies, you can provide actionable data that guides product features, align with market needs, and ultimately enhance the customer experience.

Insights repositories are vital for the Head of Customer Discovery and Insight role at Bloomberg Industry Group as they allow for easy access to relevant data points for stakeholders. This centralized system not only supports various teams in their projects but also fosters a culture of data-driven decision-making across the organization.

Candidates applying for the Head of Customer Discovery and Insight position at Bloomberg Industry Group are preferred to have extensive experience in designing, executing, and analyzing research. Additionally, a PhD degree in a relevant field and academic research experience producing high-quality reports are seen as advantageous for the role.

When developing a research strategy, I would first assess the company's current objectives and identify areas where research can provide value. I would collaborate with business executives to understand their needs and then outline a strategy that incorporates both market research and customer insights at key points in the product development process.

Prioritizing research projects involves understanding the immediate needs of the business, evaluating the potential impact of the research, and aligning projects with strategic goals. Collaborating with stakeholders to gather input on their priorities is essential for ensuring that the research agenda meets organizational objectives.

I am proficient in both qualitative and quantitative research methodologies, including surveys, focus groups, and interviews for qualitative insights, as well as statistical analysis and data modeling for quantitative insights. Applying mixed methods often yields the best results by triangulating data points.

In a previous role, we discovered through customer feedback that a product feature was underperforming. By presenting the insights through compelling storytelling and data visualization, we successfully advocated for enhancements, leading to improved customer satisfaction and increased usage of the product.

Ensuring research quality involves following established protocols, employing robust sampling methods, and conducting thorough analyses. I typically implement checks and balances, including peer reviews and validation processes, to guarantee the credibility of the insights generated.

I often utilize tools like Tableau and R for data analytics and visualization, as they both allow for intricate modeling and insightful visualizations. Additionally, SPSS is instrumental for statistical analysis, providing a range of tests and methodologies to explore data deeper.

Collaboration involves ongoing communication and adapting research outputs to suit the specific needs of marketing and product teams. Regular meetings and collaborative workshops are key to aligning insights with strategies and ensuring teams can apply them in their initiatives effectively.

One challenge I've encountered is getting buy-in from stakeholders for research initiatives. I overcame this by demonstrating the tangible benefits of insights through case studies and how they could drive business results, thereby successfully gaining support for future research projects.

When faced with conflicting insights, I would perform a thorough review of both studies to identify the context and methodology used. By understanding the nuances, I can determine if the discrepancies are due to differing audiences or research conditions, and then communicate these findings to stakeholders for informed decision-making.

Translating business needs into research requirements is crucial as it ensures that the research conducted is relevant and actionable. This alignment helps the organization focus on gathering data that directly informs strategic initiatives, ultimately optimizing resources and enhancing decision-making.