Email Deliverability Principal II

As an Email Deliverability Principal II at Braze, you will be tasked with providing advanced deliverability support to both customers and internal teams. Your responsibilities will include managing a portfolio of customers and conducting in-depth investigations into their email sending practices. You will be helping clients with issues related to blocklists and ISPs, producing schedules for IP warming, and analyzing performance metrics to ensure the continuous improvement of their email programs.

To excel as an Email Deliverability Principal II at Braze, candidates should ideally have 8-10 years of experience in deliverability services, preferably at an email service provider (ESP), agency, or major brand. A deep understanding of deliverability concepts, industry best practices, and demonstrated success in diagnosing and resolving email issues are essential. Strong customer management skills and the ability to present findings in a clear and impactful manner are also required.

Braze is committed to fostering the professional development of its employees, including those in the Email Deliverability Principal II position. The company offers formal career pathing, access to learning platforms, and a yearly learning stipend to encourage continuous growth. Additionally, employees engage in collaborative projects that enhance their skills and contribute to the overall success of the team.

Employees in the Email Deliverability Principal II role at Braze can expect a comprehensive Total Rewards package. This includes competitive compensation that may feature equity grants, flexible paid time off, and robust health benefit plans covering medical, dental, and vision. Furthermore, Braze promotes work-life harmony, offering family services, employee resource groups, and opportunities for community engagement.

The culture at Braze is recognized as inclusive, collaborative, and fun. As an Email Deliverability Principal II, you will thrive in an environment that values approachability, teamwork, and passion. The company promotes a culture of equity and opportunity, making it a fantastic place for professionals who enjoy working in a supportive atmosphere that encourages personal and communal growth.

When answering this question, share specific examples from your past roles where you successfully identified and resolved deliverability challenges. Showcase your problem-solving skills and your understanding of industry best practices, including strategies you implemented to improve client emailing success.

Discuss your methods for keeping current with developments in email deliverability, such as subscribing to relevant industry newsletters, attending conferences, or participating in professional organizations related to email marketing. Highlight your commitment to continual learning, which is crucial in a rapidly changing field.

The key metrics to focus on include open rates, click-through rates, bounce rates, and spam complaints. When responding, elaborate on how you've utilized data from these metrics to provide insights and drive strategy changes for improving email campaigns in previous roles.

A successful response would involve a multi-step approach: first, reviewing the client’s email list for quality and segmentation issues, then executing verification processes, and finally collaborating with the client to adjust their sending practices based on findings. Stress your analytical skills and client communication to resolve such issues.

Mention specific tools you have experience with, such as email service providers, analytics tools, and monitoring software. Discuss how these tools assist you in tracking performance and resolving deliverability challenges efficiently.

Provide a case study-style answer that outlines the client's initial situation, strategies you recommended or implemented, and the measurable improvements observed. This demonstrates your capability and effectiveness in the role.

Explain your organizational strategy, perhaps utilizing project management tools and how you assess each client's needs based on urgency and impact. The key is to exhibit your ability to manage time and maintain focus under pressure.

Share your approach to communicate the importance of changes required for improving deliverability. Highlight your interpersonal skills as you guide them through the process, using data and case studies to build your argument.

Provide insights on a holistic email marketing approach, including list management, A/B testing, personalized content, and the significance of monitoring metrics continuously. Emphasize your experience in helping clients implement these best practices.

Detail the process of IP warming, which involves gradually increasing email sending volume from a new IP address to build a good sender reputation with ISPs. Discuss why it's critical in maintaining deliverability and how it impacts client email campaigns positively.