Job details

Associate Brand Manager

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Overview

The Associate Brand Manager will support initiatives on specific product lines within the Califia Farms portfolio of products by conducting analyses based on category, consumer, and competitive insights. He/She will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis. The Associate Brand Manager will be responsible for leading the creation of packaging, sales assets, and marketing programs to support in-market performance.

This hybrid role works in the DTLA Arts District office Tuesday through Thursday.

Responsibilities

Evaluate business performance of key product lines; support Brand Manager and Brand Director to determine portfolio strategy, product line optimization and enhancements to drive performance and sales growth
Track market trends and the evolving competitive landscape and changing consumer needs
Analyze syndicated consumption data, panel data, internal sales data and primary research to diagnose business performance and identify new opportunities
Lead cross-functional teams to develop and launch new products
Create and manage detailed project timelines to ensure delivery of project milestones
Participate in the planning and execution of marketing research studies to drive insights
Work with R&D and Creative to develop packaging formats and designs
Execute marketing programs to drive awareness and trial
Coordinate the development of selling materials and marketing assets for specific product lines
Track and reconcile marketing spending vs. planned budget

Qualifications

MBA preferred, but not required
Minimum of 1-2 years working in consumer-packaged goods, marketing research, or consulting
Exhibits strong project management capabilities, with great attention-to-detail
Strong analytical problem-solving capabilities; comfort with pulling, managing, and driving insights from quantitative data
Shows a passion and capability for creative development and creative problem solving
Ability to collaborate with others and engage/inspire cross-functional partners

The expected salary range for this position is between $100,000 - $120,000 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

Average salary estimate

$110000 / YEARLY (est.)

min

max

$100000K

$120000K

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What You Should Know About Associate Brand Manager, Califia Farms

At Califia Farms, we're looking for an enthusiastic Associate Brand Manager to join our vibrant team in Los Angeles! In this role, you will dive deep into product lines and nurture the innovation process from conception to post-launch analysis. You’ll work side-by-side with our Brand Manager and Brand Director to develop strategies that optimize performance and drive sales growth. Your day-to-day responsibilities will include evaluating business performance, analyzing various data sources, and tracking market trends to ensure we’re always ahead of the game. You will also lead cross-functional teams to launch exciting new products, manage project timelines, and participate in insightful marketing research. Creativity is key here, as you will collaborate with our R&D and Creative teams to bring captivating packaging and marketing programs to life. With a focus on detail, you’ll keep a close watch on marketing budgets and project milestones. If you have a passion for consumer-packaged goods and at least 1-2 years of experience in marketing research or consulting, this could be the perfect opportunity for you. So, if you’re eager to make an impact and work with a team committed to excellence and diversity, consider joining us as an Associate Brand Manager at Califia Farms!

Frequently Asked Questions (FAQs) for Associate Brand Manager Role at Califia Farms

What are the primary responsibilities of an Associate Brand Manager at Califia Farms?

The Associate Brand Manager at Califia Farms is responsible for evaluating the business performance of product lines, analyzing market trends, and developing innovative new products. This includes collaborating with cross-functional teams, managing project timelines, and executing marketing strategies to enhance in-market performance.