Marketing Supervisor - Social Media (USU)

About The University Student UnionThe University Student Union, as the heart of campus, uplifts and empowers students to achieve educational, personal and professional goals by providing leadership development, meaningful employment, and innovative programs, services and facilities. We promote equity, inclusion and well-being, while encouraging social justice advocacy to help Matadors feel heard, respected and connected to CSUN. Our facilities include a University Student Union and a 138,000 square foot Student Recreation Center (SRC). The SRC is a facility for exercise and leisure activity that promotes lifelong health and wellness.About The UniversityOne of the largest universities in the country, California State University, Northridge (CSUN) is an urban, comprehensive university that delivers award-winning undergraduate and graduate programs to nearly 40,000 students annually and counts more than 330,000 alumni who elevate Southern California and beyond. Since its founding in 1958, CSUN has made a significant and long-term economic impact on California, generating nearly $1.9 billion in economic impact and more than 11,700 jobs each year. The LAEDC recognized CSUN as its 2015 Eddy Award winner for its positive economic impact. Serving more students on Pell Grants than any other institution in California, CSUN is also a social elevator and one of the most diverse universities in the country. CSUN ranks 13th in awarding bachelor’s degrees to underrepresented minority students and seventh in bachelor’s degrees to Latino students, serves the 13th largest Jewish student population, and enrolls the largest number of students who are Deaf and hard-of-hearing of any U.S. state university. The journal Nature recently named CSUN a Rising Star for scientific research, and the NSF ranks CSUN in the top five nationally among similar institutions for graduates who go on to earn doctorates in the sciences. CSUN is where individuals rise. And through them, so does Greater Los Angeles and beyond.Position SummaryUnder the guidance of the Marketing Coordinator, the Marketing Supervisor is responsible for assisting with the development, implementation and monitoring of a comprehensive marketing and promotions program for the University Student Union and its programs and services, with a focus on social media.Essential Duties• Assist with strategizing, developing, producing, distributing and analyzing a wide variety of marketing and promotional materials including but not limited to strategic creative briefs, online and mobile ads; social media, e-blasts, text messages and print ads; posters, fliers, brochures, lawn signs and other communications as necessary;• Assist with training and supervising the work of part-time student assistant employees, including monitoring performance; generating performance evaluations; and administering disciplinary action as needed;• Assist with providing leadership, development, and direction for a team of student assistant employees in social media and promotions;• Supervise the development of social media strategy, calendars, content and analytics reports;• Lead bi-weekly Student Marketing Assistant team meetings to plan and review marketing strategies and the consistent creative implementation of specific marketing tactics;• Assist with the coordination of video, photographic and social media documentation of University Student Union programs and services for inclusion on the USU’s YouTube channel and social networking sites;• Assist with the development, implementation, evaluation, and refinement of the University Student Union’s marketing plan;• Develop on- and off-campus contacts relative to USU marketing ventures, including but not limited to: social networking, text messaging, the CSUN campus newspaper (Sundial), CSUN academic and non-academic departments and campus auxiliaries;• Supervise the planning, coordination and implementation of street teams, contests, visual displays, presentations, promotional booths and tabling efforts;• Assist with the coordination of focus groups, brainstorms, needs assessments and surveys to ascertain campus opinions of the University Student Union and its delivery of services and programs, for inclusion in the marketing plan;• Perform other related duties as assigned.QualificationsEducation:Equivalent to graduation from a four-year college or university with a bachelor’s degree in an applicable field. Specialized experience during which the applicant has acquired and successfully applied the knowledge and abilities shown below may be substituted for the required education on a year‑for‑year basis.ExperienceProfessional full-time experience is not required for consideration.Special RequirementsNot ApplicablePreferred Qualifications• One year of professional experience in a related field working with marketing and social media management.Experience with project management systems/software. Supervisory experience in a related field.• Valid Class C driver’s license.Knowledge, Abilities And/or Skills• Knowledge of the principles of effective supervision• Knowledge of marketing functions, including: research, publicity, promotions, online advertising, and social media• Knowledge of copywriting, editing and proofreading• Knowledge of computer systems (Mac and PC), as well as MS Office including Word, Excel and Outlook• Knowledge of the principles of student development• Ability to coordinate and organize a wide variety of workplace activities• Ability to adhere to assigned deadlines• Ability to manage resources and work within a budget• Ability to analyze and solve problems, draw valid conclusions and develop alternate recommendations• Successfully communicate with students, faculty, staff and subordinates including the ability clearly express ideas and directions verbally and in writing including attention to composition, punctuation, grammar, and spelling• Effectively lead individuals and groups• Work independently on multiple tasks• Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.Working ConditionsWork is generally performed in in both a temperature-controlled office environment although some work may be performed outdoors in possibly inclement weather conditions or at an approved and appropriate workspace in the incumbent’s home. Must be able to work under pressure and adhere to deadlines. Must be flexible with ability to adapt readily to change. Contact with students, faculty, staff, administrators, campus guests and the general public required.Supervision ExercisedThis position supervises part-time student assistant employees and/or volunteers.Pay, Benefits And Work ScheduleThis position is employed through University Student Union (USU). The USU offers an excellent benefits package including Medical, Dental & Vision insurance, Life Insurance, Vacation, Sick Leave, 14 paid Holidays, company sponsored retirement program and more.The anticipated hiring range will be as follows and is dependent on experience and qualifications:Hourly: $22.80 - $25.48Bi-Weekly: $1,824.00 - $2,038.46Annually: $47,424.00 - $53,000.00The Salary Range Of The Position Is As FollowsHourly: Minimum: $ 21.23 Maximum: $ 35.96Bi-Weekly: Minimum: $ 1,698.46 Maximum: $ 2,876.77Annually: Minimum: $44,160.00 Maximum: $74,796.00HOURS: Full-Time 40 hours per week; may include early mornings, late evenings and weekends; FLSA Non-exempt.APPLICATION PERIODApplications received through March 25, 2025 will be considered in the initial review and review of applications will continue until position is filled.In order to be considered in the initial review, applications must be submitted prior to the date listed above. Application submissions received after the initial review date will be reviewed at the discretion of the USU.How To ApplyCandidates should apply by completing the on-line application. To submit an application and for more detailed information on the application and hiring process, please visit this link: www.csun.edu/careersBACKGROUND CHECKA background check (including a criminal records check) must be completed satisfactorily. Failure to satisfactorily complete the background check may affect the status of candidates who apply for the position.