Fast Facts

The Director of Marketing Analytics & Data Science at Cengage Group will lead the establishment of a team vision that drives data-driven decision making, enhances marketing capabilities, and optimizes go-to-market strategies for global education businesses.

Responsibilities: Key responsibilities include leading a team of analysts and scientists, ensuring collaboration in analytics, optimizing marketing efforts, mentoring team members, and providing strategic decision support to improve revenue growth.

Skills: Candidates must possess a foundation in statistical and data science, with at least 5 years of analytics experience, strong communication skills, and proficiency in various analytic tools like SQL and Python/R.

Qualifications: A Bachelor’s or Master’s degree in a related field is preferred, along with experience in marketing analytics, data visualization tools, and modeling for marketing applications.

Location: This is a remote position, allowing employees to work from anywhere in the USA.

Compensation: $138200 - $140000 / Annually

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.   

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.   

Cengage is on a mission to make every student a confident learner, and we are looking for a Director, Marketing Analytics and Data Science to help achieve that goal.    

In this role, your duty is to establish and complete the team vision. The team will expand its directive into new business units and also be expected to interpret and enable use of data into insights and actions that support our customer-centric Go-to-Market optimization strategies. Additionally, this role will ensure collaboration between marketing analytics and data science, to deliver an integrated approach to insights, modeling, and decision support that enhances business impact.   

The ideal candidate is an experienced analytical and process improvement professional, with experience in data-driven decision making and return on investment analysis. You will lead a team of marketing analysts and data scientists, collaborating with various partners in global businesses on important analytics and modeling tasks.   

Are you motivated by working to refine analytical capability in established businesses, while bringing standard methodologies and analytical horsepower to more up-and-coming ones? Reporting to the SVP, Head of Enterprise Analytics, you will help bring this strategic process thinking and continual improvement to Marketing, for the benefit of our US Higher Education customers and other global businesses.  

What You’ll Do Here   

• Establish an expanded team vision that delivers on existing US Higher Ed analytical improvements, and newly establishes them across our portfolio of global education businesses, using return on investment analysis, stakeholder partnership, and analytical intuition to identify areas of the greatest impact
• Lead a team of analysts and scientists that optimize Cengage Group GTM efforts, synthesizing insights to prioritize end-to-end initiative improvements, and continually strengthening overall marketing capability, enabling lead generation, predictive analytics, customer segmentation modeling, personalization efforts, etc. to retain and grow revenue
• Mentor your team in analytics-based recommendations and enablement, helping them translate qualitative and quantitative data, while also driving decision-making rigor by applying well-constructed hypotheses and authoritatively implementing well-structured testing plans
• Ensure consistency in analytic methodologies and reporting, proactively identifying and working through data gaps and integrity issues for marketing operations and Cengage’s central technology and data teams
• Serve on the Global Marketing Operations leadership team promoting operation efficiencies and helping to drive revenue across the company.
• Provide regular updates to the Leadership Team and beyond regarding the impact of marketing programs on the overall GTM motion for the company.
• Play a strategic role in the Decision Support function.    

Skills You Will Need Here   

• Ability to create, define, and implement a team vision and directive
• High energy self-starter, comfortable acting as a player-coach
• Comfortable setting clear expectations and coaching team and peers in process improvement methodologies
• Ability to work with varied team members and groups (at all levels)
• Bachelor’s or Master’s degree or equivalent experience and a shown foundation in statistical and data science (e.g. Machine Learning, predictive analytics, etc.) concepts
• Minimum of 5 years of analytic experience, including experience working in Marketing Analytics and Data Science
• Strong communication and interpersonal skills
• Excellent attention to detail and structured problem-solving skills
• Skill with analytic tools ranging from relational databases and SQL to Excel, and Python/R
• Ability to tell a clear story with data and translate to business and customer implications
• Skilled with creating effective presentations, tailored to different audiences    

Preferred   

• Experience with data visualization and enablement tools like PowerBI, CRM like Salesforce and/or Salesforce Data Cloud and data stores like Snowflake
• Experience in the structure and assessment of A/B tests to support continual optimization.
• Experience in building and deploying models for marketing applications (e.g. lead scoring and churn prediction)
• Experience integrating insights and data science models into marketing strategies and automation workflows
• Experience instructing statistical and data science concepts to others
• Experience using sampling techniques to monitor and analyze performance    

Cengage Group does not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.   

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.   

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$138,200.00 - $140,000.00 USD