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Private Brands Planner

Description

Private Brands Planner – Drive Strategy & Innovation!
Location: Madison, WI |Company: Certco Inc.


Are you ready to take your career to the next level? Do you have a passion for driving product success, analyzing trends, and shaping the future of private brands? If so, Certco Inc. is looking for a Private Brands Planner to join our dynamic Procurement team!


Why you will love: 

  • Be a key player in optimizing sales and inventory performance
  • Collaborate with top suppliers and internal teams to drive market success
  • Use cutting-edge data tools to analyze trends and forecast demand
  • Competitive pay & great benefits in a fast-paced, team-oriented environment

What You’ll Do:

  • Develop and execute promotional strategies to maximize profitability
  • Analyze consumer trends to recommend winning product assortments & pricing
  • Manage vendor funding and drive category growth
  • Work closely with Retailers, Category Managers, and Business Partners to expand product lines
  • Maintain and adjust forecasts in SAP to ensure inventory sustainability
  • Stay ahead of the game by attending industry events & store visits 

Why Certco? Our role offers:

  • Competitive salary with excellent opportunities for growth!
  • Voted as Madison's 2024 & 2025 Top Workplace!
  • Premium low-cost insurance, including health, dental, vision, life insurance, and short/long-term disability!
  • Generous 401k match, profit sharing and paid time off!
  • Robust wellness program with gym reimbursement, smoking cessation support, on-site flu shots, on-site fitness center and weekly on-site chiropractic care to name a few of the amenities we provide!
  • Sponsorship of walks, runs, sports teams, and exciting company events like picnics, Christmas parties, and pro soccer games!
  • Growing, thriving company - job security!
  • Amazing company culture!

2024 & 2025 Top Workplace

Certco has been recognized as a Top Workplace in Wisconsin by the Wisconsin State Journal for 2024 & 2025!
This award reflects our commitment to fostering a positive and supportive work environment. Our culture, which is built on teamwork, integrity and passion, sets us apart. As we move forward, we will continue to invest in our people and maintain our top workplace status. 

Requirements


Job Summary

Drive item assortment, promotional strategy, and purchase demand to optimize sales and inventory performance. Collaborate with suppliers and internal teams to ensure product availability aligns with market trends.


Essential Job Functions

  • Manage financial budget for promotional planning 
  • Review industry data and insights to consumer trends presented by Business Partner regarding the product category
  • Maintain strategic data modeling tools and database, develop, and recommend product, assortments, pricing, and promotional profitability
  • Manage vendor funding to maximize sales and profitability
  • Collaborate with CM’s, Business Partner, and Retailers to expand product categories
  • Ensure new items are accurately launched on a timely basis with appropriate execution
  • Adjust sales plan based on shopper and customer trends
  • Maintain/adjust forecast in SAP Forecasting System for product demand to ensure sustainability of inventory through Certco and Direct Order business
  • Develop strong working relationships with CM Team, Business Partner, Retailers, and Private Label Sales Team
  • Visit stores and relevant Business Partner events/webinars to gain further insight on the performance of sales programs
  • Is regular in attendance and complies with the Company Attendance Policy

Knowledge, Skills, and Abilities

  • Ability to analyze and develop accurate conclusions to support category decisions based on key data
  • An understanding of the market and consumer insights and trends
  • Knowledge of category management, and sales principles
  • Understanding of data analysis and forecasting methods
  • Strong people management and persuasion skills to manage and influence at all levels of the company
  • An analytical mind with strategic ability
  • Excellent communication and interpersonal skills
  • Consumer focused by placing the consumer at the center of the business development decision
  • Take ownership and holds themselves accountable for decisions results and overall performance of their category 
  • Proficiency in MS Excel and forecasting/planning system

Education and Experience

  • 3-5 years of industry experience in category management, procurement, negotiation and/or related experience in a field with similar essential job duties.
  • Bachelor’s Degree in Business Management or related field preferred

Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

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What You Should Know About Private Brands Planner, Certco, Inc

As a Private Brands Planner at Certco Inc. in Fitchburg, Wisconsin, you will be at the forefront of driving strategy and innovation within our dynamic Procurement team. Your passion for analyzing trends and shaping the future of private brands will be vital as you work to optimize sales and inventory performance. You’ll collaborate with top suppliers and internal teams to ensure our product offerings are not only aligned with market demands but are also positioned for success. Utilizing cutting-edge data tools, you’ll analyze consumer trends, forecast demand, and develop promotional strategies that maximize profitability. This isn’t just about crunching numbers; it’s about cultivating relationships with Retailers, Category Managers, and partners while expanding our exciting product lines. You'll play a crucial role in managing vendor funding, driving category growth, and adjusting forecasts in our SAP system to ensure sustainable inventory levels. Your insight will be key in staying ahead of market trends, and attending industry events will further enrich your understanding within this lively environment. With competitive pay, excellent benefits, and a workplace recognized as one of Madison's Top Workplaces for both 2024 and 2025, Certco Inc. is dedicated to investing in its people, fostering a culture of teamwork and integrity. Join us, and together we can maximize our impact in the private brands landscape while enjoying an engaging and positive workplace culture.

Frequently Asked Questions (FAQs) for Private Brands Planner Role at Certco, Inc
What are the main responsibilities of a Private Brands Planner at Certco Inc.?

As a Private Brands Planner at Certco Inc., your main responsibilities include optimizing sales and inventory performance, developing promotional strategies, analyzing consumer trends, managing vendor funding, and collaborating with various teams to expand product categories. You will utilize data tools to forecast demand, adjust sales plans based on customer insights, and maintain accurate inventory levels using SAP.

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What qualifications do I need to become a Private Brands Planner at Certco Inc.?

To qualify as a Private Brands Planner at Certco Inc., candidates typically require 3-5 years of industry experience in category management or procurement. A Bachelor's Degree in Business Management or a related field is preferred, along with strong analytical skills, proficiency in data analysis and forecasting methods, as well as excellent communication abilities.

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What tools and systems do Private Brands Planners at Certco Inc. use to perform their job?

Private Brands Planners at Certco Inc. primarily use data analysis tools, forecasting software, and SAP systems to track inventory and analyze sales trends. Mastery of MS Excel is also essential for data modeling, reporting, and developing promotional strategies to ensure optimal performance in their roles.

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What does the work environment look like for a Private Brands Planner at Certco Inc.?

Certco Inc. offers a fast-paced, collaborative team-oriented environment for Private Brands Planners. Recognized as one of Madison's Top Workplaces, the company promotes a culture of teamwork, integrity, and innovation. Employees benefit from competitive salaries, great benefits, and opportunities for professional growth while enjoying company-sponsored events and wellness programs.

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How does Certco Inc. support professional growth for Private Brands Planners?

Certco Inc. is committed to fostering professional growth for its Private Brands Planners through opportunities for advancement, educational resources, and supportive management. With a strong emphasis on teamwork and maintaining top workplace standards, the company often sponsors events and programs designed to enhance career skills and promote overall employee well-being.

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Common Interview Questions for Private Brands Planner
Can you describe your experience with category management as a Private Brands Planner?

In your answer, highlight specific projects where you’ve successfully managed product assortments and promotional strategies. Mention how you analyzed consumer data to inform your decisions and the tangible results that came from your work. Use examples that demonstrate your understanding of market trends and your ability to drive category growth.

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How do you prioritize tasks when managing multiple vendor partnerships?

Discuss your approach to organizing tasks based on urgency and impact. Mention how you ensure communication with vendors is effective, and describe any systems or tools you use to track deadlines and performance. It’s important to convey how you maintain strong working relationships while meeting diverse needs.

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What methods do you use to analyze consumer trends in your role?

Explain the various tools and data sources you rely on to assess consumer behavior. Discuss how you filter through large datasets to identify trends and make actionable recommendations, providing examples of successful analyses from your previous experience. This showcases your analytical skills and strategic thinking.

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Describe a successful promotional strategy you developed in the past.

Choose a specific promotional strategy that resulted in measurable success. Discuss your process for developing it, the data that influenced your decisions, and how you worked with teams to execute it. Sharing quantitative outcomes will strengthen your case and demonstrate your effectiveness in the role of a planner.

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How do you handle feedback from category managers or retailers?

Explain your approach to receiving and implementing constructive feedback. Describe instances where feedback affected your planning strategies or resulted in improved outcomes. Emphasizing collaboration and adaptability will demonstrate your alignment with the teamwork culture at Certco Inc.

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What experience do you have with SAP and inventory forecasting?

Discuss your familiarity with SAP systems, providing examples of how you have used them to maintain forecasts, measure performance, or adjust inventory levels. Be specific about your skills and how they’ve contributed to effective inventory management and product availability.

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How do you approach vendor funding management?

Describe your processes for allocating funds for promotions and how you assess the effectiveness of those investments. Provide examples of collaborative efforts with vendors to optimize their contributions and clarify how you track and report on funding outcomes to ensure accountability.

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Can you share an example of a difficult decision you made in your planning role?

Provide a scenario where you had to make a tough decision impacting inventories, promotions, or vendor relationships. Detail the context, the decision-making process, the outcome, and what you learned from the experience, demonstrating your critical thinking skills and resilience.

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What role does communication play in your planning process?

Highlight the importance of clear communication in collaborating with cross-functional teams, retailers, and vendors. Discuss how you maintain open lines of communication to ensure alignment and how you adjust your messaging based on the audience or purpose.

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How do you stay updated on industry trends relevant to private brands?

Explain your strategies for staying informed about market trends, including attending industry events, subscribing to trade publications, networking with industry professionals, and utilizing online resources. Emphasizing your proactive approach will reflect a commitment to professional development and the growth of Certco Inc.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 4, 2025

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