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Marketing Project Manager & AI Innovation - New York, NY

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Category-defining tech. Career-defining work.

Lots of tech companies disrupt. But, many fail when they try to scale. We're different. CockroachDB makes it easier for companies to build and scale apps. This is how and why we're helping some of the most innovative companies on the planet. We tackle problems head-on and focus on solutions that create lasting impact.

Because when our customers win, we all win.

The Role

We are looking for a proactive Marketing Project Manager with a passion for AI and automation to join our marketing operations team. In this role, you will manage multiple marketing initiatives across cross-functional teams and drive efficiency through Agile project management and AI-powered processes. You’ll coordinate complex campaigns, run effective project meetings, track timelines and team-wide MBOs, and continually refine our marketing operations to be more scalable. By leveraging AI-powered tools for project scheduling, resource allocation, and data analysis, you’ll amplify our team’s output, reduce bottlenecks, and ensure we deliver impactful marketing campaigns on time. If you’re excited about integrating the latest AI technologies into marketing workflows to increase efficiency and thrive in a collaborative, fast-paced environment, this could be the job for you.

To be eligible for this role, you must be based in the New York City area and will be expected to come into our Manhattan office on Mondays, Tuesdays, and Thursdays.

You Will

Manage and coordinate multiple marketing projects across teams, ensuring alignment and timely delivery of all initiatives.
Implement Agile or Kanban practices (e.g., sprint planning, stand-ups) to streamline workflows, run productive meetings, and keep projects on schedule.
Develop and refine scalable processes and playbooks for AI-enhanced workflows – to improve efficiency and consistency across campaigns.
Identify opportunities to integrate AI and automation into marketing activities (for example, content personalization, automated email campaigns, or reporting enhancements) to boost efficiency and impact.
Lead the evaluation, onboarding, and implementation of new AI tools, and train team members on using these technologies effectively in their day-to-day work.

The Expectations

In the first 30 days, you will focus on onboarding and discovery. You’ll get up to speed on our company’s mission, meet your marketing teammates and key cross-functional stakeholders, and learn our existing project workflows and tools. During this time, you will conduct an audit of current marketing processes (and any existing automation or AI usage) to identify gaps and quick-win opportunities. Deliverables in this period include a brief report on the state of our marketing project management, a list of initial improvement ideas (such as simple workflow tweaks or automation opportunities), and established relationships with team members.

By 60 days, you will be actively managing projects and rolling out initial improvements. You’ll present a roadmap for integrating AI and process enhancements into our marketing operations and begin implementing a pilot initiative. This might include introducing a new AI tool (for example, an AI content assistant or an automated reporting dashboard) or improving a process (like a revamped campaign kickoff workflow). You will be running regular Agile rituals (stand-ups, retrospectives), refining how we use Asana for visibility, and gathering feedback on changes. Key deliverables by this point include a documented 60-day plan outlining your initiatives, the launch of at least one new AI-driven or process improvement pilot with early results or learnings, and team training or documentation to support the new workflow.

By 90 days, you will be driving scaled improvements and demonstrating tangible results. You’ll take successful pilots or processes and expand them, fully integrating an AI-powered workflow or tool into daily marketing activities. At this stage, you will be tracking and reporting on performance metrics to show the impact of your changes – for example, faster project turnaround times, improved campaign performance, or efficiency gains from automation. Deliverables by the 90-day mark include fully operationalized workflow improvements (with playbooks or SOPs in place), a summary of results and ROI from AI integrations, and a set of recommendations and a longer-term plan for continued innovation in our marketing workflows.

You Have

4–6 years of experience in marketing project management or a similar role, preferably in a B2B SaaS or tech environment.
Hands-on experience with Agile or Kanban methodologies, and a track record of coordinating complex projects across multiple teams.
Proficiency in project management tools, especially Asana (required), and familiarity with collaboration software like Jira or Trello.
Strong understanding of marketing workflows and campaign processes, with the ability to manage schedules, deliverables, and stakeholders in a marketing organization.
Exposure to AI and automation tools in a marketing context (e.g., marketing automation platforms, AI content generation, or analytics tools) and enthusiasm for experimenting with new technologies.
Excellent communication and organizational skills – you can run effective meetings, clearly document plans, and keep stakeholders informed and engaged.
A data-driven mindset, comfortable using metrics and analytics to prioritize work and measure success.
Both a strategic and detail-oriented mindset – able to see the big picture while ensuring nothing falls through the cracks during execution.

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave
Retirement Benefits
Mental Wellbeing Benefits
And more!

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled. Applicants should apply via our Careers Page.

Annual Anticipated Base Salary Range (U.S)

$116,000—$145,000 USD

Cockroach Labs Glassdoor Company Review

4.5

Cockroach Labs DE&I Review

4.4

CEO of Cockroach Labs

Spencer Kimball

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Average salary estimate

$130500 / YEARLY (est.)

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$116000K

$145000K

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What You Should Know About Marketing Project Manager & AI Innovation - New York, NY, Cockroach Labs

Are you ready to take the reins as a Marketing Project Manager at Cockroach Labs, where your passion for AI and automation can flourish? Imagine being part of a team that doesn't just keep pace with the fastest tech advances but actively shapes them! Based in New York City, you'll tackle various marketing projects with a focus on combining the latest AI tools and Agile methodologies to enhance our marketing operations. In this exciting role, you'll coordinate cross-functional marketing initiatives, ensuring that every campaign runs smoothly and efficiently. Your expertise will be key in implementing AI-driven workflows that simplify processes and improve our results. As you dive into this fast-paced environment, you’ll engage with multiple teams to explore opportunities, lead project meetings, and refine our approach to ensure we deliver impactful marketing campaigns on time. You’ll not only analyze existing workflows but also enthusiastically uncover new possibilities for AI integration, ultimately aiming for a continually scalable marketing strategy. We’re looking for someone based in the NYC area who loves collaboration and is eager to drive innovation. If you thrive in a team that values creativity and the power of technology, we can’t wait for you to join us in redefining what’s possible in marketing!

Frequently Asked Questions (FAQs) for Marketing Project Manager & AI Innovation - New York, NY Role at Cockroach Labs

What are the primary responsibilities of a Marketing Project Manager at Cockroach Labs?

As a Marketing Project Manager at Cockroach Labs, your core responsibilities will include managing multiple marketing projects, coordinating cross-team collaborations, and implementing Agile practices to ensure timely delivery of initiatives. You will also develop scalable processes and enhance workflows through AI, thereby increasing our marketing efficiency and output.