Sr. Product Manager (HubSpot)

Who is Cover Whale?

Cover Whale improves road safety by combining the insurance products we sell with our data-driven driver coaching and safety program. Our safety program is proven to save lives while delivering better insurance for our drivers.

Founded in 2019, Cover Whale recently closed a $27.5M Series A funding round with Morgan Stanley Expansion Capital and is continuing to scale and expand its business.  We were also acknowledged in Forbes as one of America's Best Startup Employers 2023 (forbes.com). For more information, please visit www.coverwhale.com. 

Join us in the mission!

About the Role

We are looking for a Senior Product Manager to own, build, and optimize HubSpot, our CRM system. This role includes ensuring it serves as a powerful engine for our customer service, product, growth, and automation teams. In this role, you’ll collaborate cross-functionally to identify, document, and implement improvements, build workflows, streamline integrations, and drive operational efficiency. You will also be responsible for writing requirements, managing technical implementations, and guiding contractors where needed. The ideal candidate is highly technical, detail-oriented, and strategic, with a deep understanding of HubSpot’s capabilities and how they align with business needs. Please note – this is a hands-on role.

Please note: This is an on-site role with the requirement to be in the office at least 3  times per week.

*Remote location (outside of commuting distance to the office) will be considered for a qualified candidate.

Duties:

• Own and optimize HubSpot to support customer service, sales, growth, and marketing initiatives. Act as the HubSpot administrator and be responsible for all new user setups and deactivation, including data transfers for deactivated users.
• Take over all the workflows, integrations, and automation built currently, create an inventory, and assess for optimization opportunities.
• Build and refine workflows & dashboards to improve automation, lead management, and customer engagement. Build layouts, reports, process automation, and other configurable parts of the interface for end-users, and other capabilities including Flows and Processes, Workflow Rules & Approval Processes, Validation Rules, Custom Objects Configuration, Security Controls, Third-party integrations.
• Work on system implementation projects including requirements, documentation, systems configuration, test documentation/execution, issue identification, and resolution.
• Develop and manage integrations between HubSpot and other tools & applications (e.g., data warehouses, Talkdesk, email and marketing automation, PV1/PV2 platforms).
• Work cross-functionally with teams including Customer Service, Product, Growth, and Automation to identify and prioritize CRM improvements.
• Build and implement a prioritization process in partnership with the Director of Product. Provide visibility into the queue and reprioritize as needed. 
• Write clear, structured requirements for technical implementations, whether for internal teams or external contractors.
• Provide technical direction to developers and contractors working on integrations, automation, and workflow customization.
• Ensure data integrity by implementing best practices for lead management, segmentation, and reporting.
• Stay up to date with HubSpot updates and new features to continuously enhance our CRM capabilities.
• Work on other product and project needs as assigned by the leadership.

Compensation:

The Expected base pay range for the role will be $110,000-$150,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis, geographical location, and is only part of the total compensation package, which, depending on the position, may also include discretionary bonus and other Cover Whale-sponsored total rewards/benefits.

***This role is not eligible for visa sponsorship.

• 5+ years of technical hands-on HubSpot experience, preferably as a HubSpot Administrator (CRM administration, automation, and integration) 
• Technical proficiency in managing HubSpot, setting up workflows, and integrating external tools.
• Certifications for HubSpot Sales, HubSpot Marketing Software, and Service Hub are highly preferred.
• Experience working cross-functionally with teams to gather requirements and drive implementation.
• Strong analytical skills to evaluate CRM performance and identify areas for optimization. Knowledge of Metabase or other equivalent BI tools is preferred but not required. 
• Ability to write clear and actionable product requirements for technical teams and contractors.
• Experience with API integration, SQL, and data flows between CRM and other tools. 
• Excellent communication skills to translate business needs into technical solutions.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)-match
• Life Insurance (Basic, Voluntary & AD&D)
• Generous Paid Time Off (Vacation, Sick & Public Holidays)
• Paid Family Leave (Maternity, Paternity), etc.

Cover Whale works to maintain the best possible environment for our employees, where individuals can learn and grow with the company. We strive to provide a collaborative environment where each person feels encouraged to contribute to their processes, decisions, planning, and culture.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.