Senior Email Marketer

The Senior Email Marketer at Crisp is responsible for overseeing end-to-end email marketing strategies, including planning, building, and scheduling campaigns. This role involves managing automated workflows, improving customer engagement, and leading strategies to maintain high email deliverability rates. The marketer will also analyze campaign performance and report insights to improve future initiatives, directly contributing to the sales pipeline and revenue generation.

To be considered for the Senior Email Marketer role at Crisp, applicants should have over 4 years of experience in email or lifecycle marketing, with a proven track record in driving revenue. Technical skills in email deliverability strategies, familiarity with Hubspot, and the ability to work with large-scale email lists are essential. Experience in creating responsive email templates and an understanding of performance data analytics also enhances a candidate's application.

Candidates applying for the Senior Email Marketer position at Crisp should have advanced proficiency in the Hubspot Enterprise platform. Understanding email authentication protocols like SPF, DKIM, and DMARC is crucial, along with experience in IP warming protocols. Familiarity with HTML and CSS for editing email templates and skills in data visualization and reporting will be beneficial for this role.

Yes! Crisp is committed to supporting candidates for the Senior Email Marketer position who may need to relocate to Atlanta, offering relocation assistance for qualified applicants. This makes it easier for talent from various locations to join our innovative team.

The benefits package for the Senior Email Marketer position at Crisp is impressive and includes 100% company-paid health, vision, and dental insurance, a 4% 401K match, generous paid time off, parental leave for new parents, and paid relocation for non-local candidates. These benefits reflect Crisp's commitment to supporting its employees in both their professional and personal lives.

When discussing email deliverability in an interview for the Senior Email Marketer role at Crisp, emphasize your expertise with authentication protocols such as SPF, DKIM, and DMARC. Detail your experience with IP warming and maintaining rigorous list hygiene, and share successful strategies that you've implemented to achieve high deliverability rates.

In your response, highlight a specific email campaign where you set clear goals, implemented A/B testing, and achieved outstanding results. Be sure to cover the planning process, the metrics you used to measure success, and how the insights gained informed future campaigns, underlining your capability as a Senior Email Marketer.

When answering this question, discuss your approach to creating touch points throughout the customer journey. Explain your use of automation, segmentation, and targeted content to nurture leads. Providing examples of successful customer engagement tactics you have executed will showcase your hands-on experience.

Mention the tools you’ve used to track important KPIs such as open rates, click-through rates, and conversion rates. Describe your process for conducting post-campaign analysis and how you use data to inform future marketing strategies, demonstrating your analytical skills as a Senior Email Marketer.

In your response, specify your level of expertise with the Hubspot platform, particularly regarding email automation features. Discuss how you've previously developed and optimized automated workflows that effectively nurture prospects and keep them engaged throughout the buying process.

Respond by detailing your systematic approach to A/B testing, including elements you choose to test such as subject lines, content, and send times. Share examples where A/B testing led to improved campaign performance, and explain how you analyze the results to make data-driven decisions.

Explain how effective audience segmentation allows for targeted messaging that resonates with specific audience groups. Discuss your experience in creating segmented email lists and how this practice improves engagement and conversion rates, illustrating the value you can bring to Crisp as a Senior Email Marketer.

Highlight your experience working collaboratively with marketing, sales, and operations teams to align email marketing strategies with broader business objectives. Discuss how you incorporate feedback from cross-functional teams to enhance campaign effectiveness and ensure that your strategies are driven by various perspectives.

In your response, mention resources you utilize, such as industry blogs, webinars, and continuing education. Emphasize your proactive approach to learning about the latest trends, tools, and strategies in email marketing, ensuring you stay ahead of the curve in your role at Crisp.

Discuss your approach to addressing customer complaints, including your commitment to quick, respectful responses that demonstrate empathy and a willingness to solve problems. Share how the feedback you receive informs future email strategies and helps improve customer satisfaction.