Wholesale Account Executive - job 1 of 4

As a Wholesale Account Executive at Curaleaf, you'll manage all sales efforts for wholesale accounts across New Jersey, driving new sales and meeting revenue targets. This includes conducting sales calls, developing and nurturing customer relationships, and executing promotional events. Additionally, you'll prepare and present sales reports, maintain inventory levels, and stay informed about industry trends and regulations.

To qualify for the Wholesale Account Executive role at Curaleaf, you should have a bachelor's degree or equivalent experience, alongside a minimum of two years of professional sales experience, including at least one year in B2B wholesale sales. A solid understanding of the cannabis industry and effective communication skills are also crucial for success in this role.

Curaleaf values career growth and offers numerous opportunities for advancement. As a Wholesale Account Executive, consistently meeting your sales targets and contributing to innovative strategies can pave the way for promotions within the company. Additionally, participating in industry trade shows and pursuing further education on cannabis market trends can enhance your career trajectory.

The Wholesale Account Executive position at Curaleaf requires significant travel throughout your assigned territory, which could be up to 100% of the time. Candidates should be ready for the travel demands of the job, as on-the-ground presence is crucial for fostering customer relationships and managing sales efforts effectively.

Curaleaf offers a comprehensive benefits package for Wholesale Account Executives, including competitive pay, health, dental, and vision insurance, generous PTO, a 401(k) retirement plan, life insurance, and community involvement initiatives, ensuring that employees feel supported in multiple facets of their work and personal lives.

When tasked with increasing sales for wholesale accounts, I would analyze past sales data to identify trends and areas for growth. Developing personalized approaches for key clients based on their purchasing habits and establishing regular communication would be crucial. Additionally, collaborative promotional events tailored to the local market could spark interest and lead to higher sales.

I make it a priority to stay informed about cannabis industry trends and regulations by attending industry trade shows, subscribing to relevant publications, and joining professional groups. Networking with peers and participating in community discussions also provide valuable insights that help in navigating a rapidly evolving landscape.

In my previous role, I worked directly with retailers to understand their needs and tailor our product offerings accordingly. This hands-on approach helped me build strong relationships and achieve results-oriented outcomes. I leveraged market knowledge to navigate the unique challenges of the cannabis industry, ensuring compliance while driving sales.

Effective communication is vital in managing wholesale accounts, as it fosters trust and transparency. Regular updates on product availability, timely follow-ups on orders, and actively listening to client feedback help in building strong relationships. Open communication helps address challenges promptly and ensures that client needs are met.

To develop new customer relationships in a competitive market, I would conduct thorough research to understand potential clients’ needs and pain points. Attending local events and establishing a presence in the community could create opportunities for personal interaction. I would also rely on a consultative selling technique to demonstrate how our products can meet their needs effectively.

In my last position, I exceeded my sales goal by 30% in a quarter by identifying high-potential leads and creating targeted marketing campaigns that resonated with them. I focused on personal outreach, establishing a rapport, and customizing our offerings to align with their needs, which significantly increased conversions.

I employ CRM tools to track sales metrics and customer interactions systematically. This enables me to generate reports that present insights on pipeline status, lead conversion rates, and inventory levels. Regularly reviewing these metrics aids in making informed decisions and adjusting strategies to meet our sales goals.

When facing objections, I listen carefully to the concerns raised by potential clients to understand their perspective fully. I address their objections by providing factual information and offering solutions tailored to their specific needs. Building rapport with active listening creates dialogue rather than a confrontational situation, facilitating a positive outcome.

Promotional events are instrumental in driving sales for wholesale accounts as they provide a platform for direct engagement with clients. These events create opportunities to showcase product offerings, educate customers about benefits, and address any questions in real-time, ultimately leading to stronger relationships and increased sales volumes.

When managing multiple accounts, I prioritize tasks by assessing the urgency and impact of each account. Delegating tasks where appropriate ensures that I focus on high-priority clients who require immediate attention. Utilizing project management tools also helps me keep track of deadlines and ensures no account is overlooked.