Bilingual Social & Community Manager, Social and Content

As a Bilingual Social & Community Manager at Edelman, you'll be responsible for engaging, nurturing, and growing a community across multiple social media channels. Your duties include creating relevant content, monitoring consumer conversations for insights, managing social content calendars, and collaborating closely with account teams to develop approved posts and responses. You'll also analyze community feedback to shape strategic recommendations.

To be considered for the Bilingual Social & Community Manager position at Edelman, you should possess strong written and spoken skills in both English and French, have demonstrable experience in digital or social media management, and an understanding of current social trends and platforms. Additionally, great writing skills, attention to detail, and organizational abilities are key qualifications.

Cultural competency is crucial for the Bilingual Social & Community Manager role at Edelman because it allows you to understand and engage with diverse audiences effectively. Since you'll be representing a well-known consumer brand, having insights into audience behaviors and preferences enables more meaningful interactions and fosters an inclusive community that reflects the values of diversity, equity, inclusion, and belonging.

In the role of Bilingual Social & Community Manager at Edelman, you might use tools like Sprout Social for monitoring engagement and scheduling content. These tools help streamline your workflow and make data-driven decisions by providing insights into audience interaction and trends, which are essential for crafting effective social strategies.

Edelman fosters a collaborative and innovative work environment for Bilingual Social & Community Managers. With a hybrid and flexible work model, you can find the right balance between remote and in-office work. The culture emphasizes learning, creativity, and personal growth, making it a vibrant place to develop your skills while contributing to dynamic client projects.

To stay updated, I regularly engage with industry blogs, attend webinars, and participate in workshops. Following influential social media accounts and joining professional communities also helps me understand emerging trends and shifts in audience behaviors.

Certainly! In my previous role, I led a campaign aimed at increasing brand awareness for a local charity event on social media. By leveraging targeted content and community engagement strategies, we increased event attendance by over 40%. The key was developing relatable content that resonated with our target audience while maintaining consistent communication.

I measure success through various KPIs, such as engagement rates, reach, and conversion metrics. I also advocate for feedback loops, gathering insights from community interactions to assess what content resonates best, enabling data-driven adjustments for future initiatives.

To engage a bilingual audience, I create tailored content that respects cultural nuances and language preferences. This may include offering bilingual posts and ensuring that interactions with community members reflect their language choice. Additionally, aligning visuals with cultural themes enhances relatability and engagement.

In a past role, I encountered negative feedback regarding a product launch. I responded promptly and empathetically, acknowledging the concern and providing a solution. This openness not only resolved the issue but fostered trust among our followers, turning a negative situation into an opportunity to showcase our commitment to customer satisfaction.

Data analysis is crucial for informing my content strategy. I use analytical tools to track audience engagement metrics, understanding which types of content perform best. This data helps shape future campaigns, ensuring that I’m delivering content that aligns with audience preferences.

I prioritize by assessing the unique audiences and content formats for each platform. Developing a content calendar helps me align with strategic goals while allocating time for platform-specific optimization. Communicating with my team also ensures we’re aligned efficiently on multi-platform campaigns.

My approach to creating inclusive content revolves around understanding diverse audience backgrounds. I ensure that imagery, language, and themes reflect varied experiences and perspectives. I also embrace feedback from community members to continuously improve our content's inclusivity.

Collaboration with internal teams is key. I facilitate brainstorming sessions with creative and strategy teams to unify our vision. Regular meetings ensure alignment with brand objectives and allow us to leverage each other's insights, ultimately creating coherent and effective campaigns.

One of the biggest challenges in social and community management today is navigating platform algorithm changes and audience engagement shifts. Staying agile and able to adapt to these changes while maintaining authentic connections with the community presents a continual challenge that requires innovative thinking.