Senior Account Executive, Integrated Brand

As a Senior Account Executive at Edelman in Chicago, your primary role will be to serve as a client liaison, managing numerous projects simultaneously while delivering strategic counsel on execution matters. You'll be responsible for driving timelines, coordinating communications between the internal team and clients, and ensuring all plans, particularly media and influencer strategies, progress smoothly. Additionally, you'll prepare client reports, research relevant media content, and even supervise junior team members.

To qualify for the Senior Account Executive role at Edelman, you should have at least 2 years of relevant experience in Communications Marketing or a similar field, along with a Bachelor's degree. A strong understanding of public relations principles, excellent communication skills, and the ability to manage multiple projects are essential. Experience with food-related accounts and integrated marketing strategies is a significant plus.

Edelman is committed to the professional growth of its employees, especially those in the Senior Account Executive role. You’ll benefit from working closely with seasoned professionals and gaining insights into strategic marketing and public relations. Moreover, we offer competitive compensation, including a range of benefits such as medical, dental, and vision insurance, a 401K plan, paid time off, and opportunities for bonuses, further enriching your overall experience.

As a Senior Account Executive at Edelman, you will work on a variety of projects focused on supporting a global food brand. This includes managing integrated campaigns, creating media strategies, developing engaging content, and leveraging social trends and cultural insights to craft compelling stories for the brand. Your role will encompass driving project timelines, coordinating team efforts, and providing creative solutions for client needs.

Edelman's work culture thrives on collaboration, respect, and entrepreneurial thinking. As a Senior Account Executive, you will be part of a diverse and inclusive environment that encourages bold ideas and fosters a sense of belonging. The team is passionate about creating work that moves people and inspires engagement, and you’ll be encouraged to share your insights and contribute to innovative marketing strategies.

When managing multiple accounts, I prioritize tasks based on deadlines and client needs. I utilize project management tools to keep track of timelines and responsibilities, ensuring that I maintain clear communication with clients and internal teams. This systematic approach helps me stay organized and meet deliverables without compromising quality.

Certainly! In a previous role, I spearheaded a campaign for a food brand that involved an integrated approach across social media, influencer partnerships, and traditional media. By conducting thorough market research and developing compelling content, we not only increased brand visibility but also saw a significant rise in customer engagement and sales. This experience solidified my understanding of effective campaign management.

I believe feedback is essential for growth. When I receive client feedback or criticism, I listen actively, ask clarifying questions to fully understand their concerns, and take notes for reference. I then assess how I can incorporate their feedback into our projects while explaining the rationale behind our strategies when necessary. This open dialogue fosters trust and leads to improved results.

I regularly follow industry news, subscribe to relevant newsletters, and engage with thought leaders on social media platforms. Additionally, I attend industry conferences and webinars. This proactive approach helps me stay informed about emerging trends and cultural shifts, allowing me to create campaigns that resonate with audiences.

Effective collaboration involves open communication, setting clear expectations, and cultivating an environment of trust. I encourage regular check-ins and updates, use collaborative tools for project management, and ensure everyone has a voice during brainstorming sessions. This approach not only enhances teamwork but also brings diverse perspectives to our strategies.

I've successfully managed several influencer marketing campaigns where I identified and collaborated with influencers who aligned with the brand's values and target audience. I focus on building authentic relationships and ensuring that the content created is engaging and true to the brand's voice. I've seen firsthand how impactful it can be in driving awareness and conversions.

Key metrics can vary depending on the campaign goals, but I prioritize engagement rates, reach, impressions, and conversion rates. Analyzing these metrics allows me to gauge not only how well the campaign performed but also how it resonated with the target audience, informing future strategies.

Writing press materials requires clarity and conciseness. I begin by researching the subject thoroughly and understanding the target audience. I focus on crafting compelling headlines, engaging openings, and impactful quotes to captivate readers. Additionally, I ensure all key messages align with the client’s brand objectives and voice.

Creativity is fundamental to my work as a Senior Account Executive. It helps me to generate fresh ideas that can capture audience attention and differentiate our brand strategies. I believe in fostering an innovative atmosphere where brainstorming sessions can lead to bold and original campaigns that resonate with consumers.

Managing client relationships effectively requires trust and proactive communication. I ensure regular updates, provide strategic insights, and always seek to understand their evolving needs. By being approachable and responsive, I build lasting partnerships that contribute to successful campaigns and satisfied clients.