Strategic Lead Generation Manager

As the Strategic Lead Generation Manager at Daybreak Health, you’ll be responsible for developing and executing lead generation strategies across various digital channels. This includes email marketing, paid ads, SEO/SEM, and content marketing specifically targeting the education sector. You'll work closely with different teams to ensure effective messaging and optimize campaigns for better performance.

To qualify for the Strategic Lead Generation Manager role at Daybreak Health, candidates should have at least 3+ years of experience in lead generation or digital marketing. A proven track record of executing successful lead generation campaigns is critical. Familiarity with marketing tools like HubSpot and Google Analytics, along with strong analytical skills, is also essential to informing strategies.

Collaboration is key in the Strategic Lead Generation Manager role at Daybreak Health. You will work closely with teams in marketing, sales, and school partnerships to create aligned campaigns. By working cross-functionally, you’ll ensure that the messages you craft resonate across all departments, driving successful lead generation efforts.

At Daybreak Health, the culture is vibrant and mission-driven, centered around values like humor, efficiency, and transparency. As a Strategic Lead Generation Manager, you’ll find a team of high achievers who enjoy working hard while making a significant impact in mental health support for youth. Our remote-first work environment emphasizes flexibility and work-life balance.

The Strategic Lead Generation Manager at Daybreak Health will work with various marketing tools, including HubSpot for CRM management, Google Analytics for performance analysis, and Google Ads for digital advertising. Proficiency in these tools will help in crafting effective lead generation strategies and tracking their success.

When responding, highlight your creativity and data-driven approach. Discuss specific strategies such as targeted social media campaigns, leveraging email marketing, and collaborating on content marketing efforts — all aimed at educating potential leads about the importance of mental health services.

Focus on key performance indicators such as conversion rates, the number of qualified leads generated, and ROI analytics. Sharing examples of past campaigns where you've used these metrics to drive strategy will demonstrate your ability to analyze campaign performance effectively.

Discuss specific tools you’ve used like HubSpot, Google Analytics, and others, emphasizing your proficiency and how they aided in past projects. Illustrate your comfort level with setting up tracking systems and generating reports for campaign assessments.

Explain your understanding of the education landscape and its unique challenges. Mention strategies such as building relationships with school leaders and targeting digital content specifically for educators to maximize engagement and conversions.

Highlight your communication skills and your approach to continuous collaboration. Provide examples of how you’ve successfully coordinated efforts between marketing, sales, and product teams to align on messaging and strategy in previous roles.

Share your methods for keeping up with industry trends, such as following leading blogs, attending webinars, or networking with other marketing professionals. This shows your commitment to staying informed and adapting strategies accordingly.

Articulate your systematic approach to A/B testing by focusing on defining clear hypotheses, selecting metrics for measurement, and thorough analysis post-testing. Pointing out successful outcomes from past tests can also strengthen your response.

Discuss the importance of audience research and how you tailor messaging based on insights from data analytics. Share examples where you’ve crafted targeted messaging that resonated well with specific audience segments in your previous roles.

Describe specific challenges you encountered, such as low engagement rates or high bounce rates. Highlight your analytical problem-solving skills, sharing steps you took to identify issues and implement adjustments that led to improved results.

This is your chance to showcase your personal alignment with Daybreak Health's mission. Share a compelling story or experience that connects you to the importance of providing mental health services to youth, and express your enthusiasm for contributing to the cause.