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Territory Marketing Manager (META)

About Delinea:
Delinea is a pioneer in securing identities through centralized authorization, making organizations more secure by seamlessly governing their interactions across the modern enterprise. Delinea allows organizations to apply context and intelligence throughout the identity lifecycle across cloud and traditional infrastructure, data, and SaaS applications to eliminate identity-related threats. With intelligent authorization, Delinea provides the only platform that enables you to discover all identities, assign appropriate access levels, detect irregularities, and immediately respond to identity threats in real-time. Delinea accelerates your teams’ adoption by deploying in weeks, not months, and makes them more productive by requiring 90% fewer resources to manage than the nearest competitor. With a guaranteed 99.99% uptime, the Delinea Platform is the most reliable identity security solution available. Learn more about Delinea on Delinea.com, LinkedIn,  X, and YouTube. 

Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.
 

Apply today to help us achieve our mission.

About the role

The Delinea team is looking for an experienced and highly motivated Territory Marketing Manager to develop and execute our marketing strategy and vision in our key growth market of META.

The Territory Marketing Manager – will report to the Marketing Director EMEA and collaborate closely with other team members in our global marketing team and the VP, Global Growth Marketing. They will also manage the activities of the Marketing Coordinator assigned to their region. Their key stakeholders are in the sales, sales development and channel functions of our business and the VADs and VARs in our channel distribution. Their focus is on designing, leading and delivering our regional marketing strategy to achieve brand awareness, lead, opportunity and sales pipeline creation goals.

We are looking for a dynamic marketing professional with experience in growth marketing / demand generation, channel marketing and marketing communications in the IT industry – cybersecurity is a huge plus.

They are resourceful, creative, and proactive with a proven ability to take responsibility, solve problems and contribute. They can work independently but are also a great team player. They have sharp strategic marketing skills combined with the willingness and ability to tactically execute the plan.

 

Key responsibilities

  • Responsible for defining and executing the regional marketing plan, across the breadth of the marketing mix, to drive new business acquisition, engagement and customer adoption in line with the regional needs following the revenue waterfall.

  • Drive joint planning with regional sales and channel leadership to determine investment priorities.

  • Develop and manage the regional marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate desired ROI.

  • Coordinate a calendar of content, campaigns and other programs across marketing channels to deliver predictable lead generation and progression through funnel stages toward close.

  • Localise existing campaigns and create new, local initiatives to increase revenue opportunities in the region.

  • Lead the channel marketing strategy and collaborate with focused distributors to enable partners and generate channel sourced business.

  • Set the regional events strategy and work with the events team to build presence at conferences and speaking events that will help drive leads and brand awareness.

Track and report on:

  • Campaign performance and ROI

  • Lead and trial generation

  • Performance against waterfall

  • Budget

Skills & Qualifications

  • Creative, flexible, hands-on marketing leader who is comfortable rolling up their sleeves and getting the job done.

  • Excellent organisational skills and ability to juggle multiple workstreams simultaneously.

  • Works well in a fast past environment and can handle pressure when faced with time, budget or resource constraints.

  • Solid marketing campaign management background within the B2B technology industry. Cybersecurity sector experience is a plus.

  • Experience across marketing disciplines, particularly end user demand generation, digital, events, PR and communications. Channel marketing experience is a plus.

  • 7+ years marketing experience, including 3+ years in management roles in high-growth technology companies and with people leadership experience.

  • Strong ability to define local marketing strategy while also driving exceptional execution.

  • Experience working in a global marketing team.

  • First-class presentation and communication skills, able to liaise effectively with customers, partners and colleagues at all levels.

  • Able to work in a matrix environment, show initiative and forge strong relationships both internally and externally.

  • Strong budget management and marketing measurement skills.

  • Bachelor-level degree in Marketing is a plus.

  • Salesforce experience required. HubSpot experience is a plus.

  • Fluent English Speaker (both writing and speaking).

Delinea Culture & Benefits:

Why work at Delinea?

  • We’re passionate problem-solvers doing our part to make the world a safer place.

  • We invest in people who are smart, self-motivated, and collaborative.

  • What we offer in return is meaningful work, a culture of innovation and great career progression.

At Delinea, our core values are STRONG—Spirited – Trust – Respect – Ownership – Nimble – Global – and guide our behaviors and success. We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.

We take care of our employees. We offer competitive salaries, a meaningful equity and bonus program, and excellent benefits, including a full suite of medical, dental, and vision insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, generous discretionary time off (DTO), and paid company holidays. We support all families with paid leave for new birth, adoption, surrogacy, or foster-to-adopt primary caregivers.

Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.

 

 

 

 


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What You Should Know About Territory Marketing Manager (META), Delinea

Delinea is on the hunt for an experienced and driven Territory Marketing Manager to lead our marketing initiatives in the META region. If you're looking to make a real impact in the cybersecurity space, this role might be your perfect fit! As the Territory Marketing Manager, you will collaborate with our dynamic global marketing team to design and execute a marketing strategy aimed at boosting brand awareness and generating quality leads. You'll work closely with sales and channel partners, develop exciting local campaigns, and manage a regional marketing budget to ensure our programs are effective and yield substantial ROI. Your expertise in growth marketing and demand generation will be essential in creating successful marketing experiences that resonate with our audience. Creativity and a proactive mindset are key as you navigate the fast-paced tech environment, ensuring all marketing activities align with Delinea's mission to make the world a safer place. With a background in B2B technology, preferably cybersecurity, you’ll contribute valuable insights and be involved in joint planning with regional business leaders. The ideal candidate is a team player who can independently execute tasks and foster strong relationships across various levels within the company. At Delinea, we value diverse perspectives and innovative thinking, and we’re excited to find someone who embodies these qualities. Come be a part of our journey as we secure identities and eliminate threats in the digital landscape. Apply now and help shape the future of cybersecurity with us at Delinea!

Frequently Asked Questions (FAQs) for Territory Marketing Manager (META) Role at Delinea
What are the primary responsibilities of the Territory Marketing Manager at Delinea?

The Territory Marketing Manager at Delinea is responsible for developing and executing a comprehensive regional marketing plan. This will include activities such as coordinating campaigns across various marketing channels, managing the regional marketing budget, and driving joint planning with sales and channel leadership to maximize new business acquisition. The role is focused on achieving lead generation and sales pipeline goals.

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What qualifications are needed for the Territory Marketing Manager role at Delinea?

Candidates for the Territory Marketing Manager position at Delinea should have over 7 years of marketing experience, including a minimum of 3 years in management roles within high-growth technology companies. A strong background in B2B marketing, particularly in growth and demand generation, is essential. Experience in the cybersecurity sector and proficiency in Salesforce are highly desirable.

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How does the Territory Marketing Manager contribute to lead generation at Delinea?

The Territory Marketing Manager plays a crucial role in lead generation at Delinea by designing and executing marketing programs tailored to the region's needs. They will localize existing campaigns, develop new initiatives, and work with the sales team to ensure that the generated leads progress effectively through the sales funnel toward closure.

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What skills are essential for a successful Territory Marketing Manager at Delinea?

To be successful as the Territory Marketing Manager at Delinea, strong marketing campaign management skills are vital. Candidates should display excellent organizational abilities, creativity, and adaptability, coupled with solid experience across various marketing disciplines, including digital, events, PR, and communications.

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What is the culture like at Delinea for the Territory Marketing Manager?

Delinea fosters a culture of innovation, collaboration, and respect. As the Territory Marketing Manager, you’ll be part of a team that values diversity and encourages employees to push boundaries and challenge the status quo in security. The company offers competitive salaries, excellent benefits, and opportunities for meaningful work and career progression.

Join Rise to see the full answer
Common Interview Questions for Territory Marketing Manager (META)
How would you develop a marketing strategy for the META region?

When answering this question, outline how you would conduct market research to understand the local audience and competitors. Emphasize the importance of aligning the strategy with regional sales goals and creating localized campaigns that resonate with the target market.

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Can you give an example of a successful marketing campaign you led?

Be prepared to share a specific example, detailing the campaign objectives, the strategy you implemented, the roles you played in execution, and the measurable results achieved, including metrics like lead generation or sales growth.

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What tools and technologies do you use for marketing analytics?

Discuss your familiarity with tools like Salesforce and HubSpot, as well as any other analytics tools you've used to measure campaign performance. Highlight your ability to interpret data and adjust strategies accordingly based on insights.

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How do you prioritize competing projects in a fast-paced environment?

Explain your approach to prioritization, emphasizing time management skills and decision-making criteria. Discuss how you would assess project impact against strategic goals to determine which initiatives to focus on.

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What is your experience with managing marketing budgets?

Share examples of your experience managing budgets, including how you allocate funds, measure ROI, and optimize spending to ensure maximum impact from marketing activities.

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How would you engage with channel partners in your role?

Highlight your understanding of channel marketing strategy and the importance of building strong relationships with channel partners. Outline methods you would use to involve them in local initiatives and collaborations.

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Describe a time you had to pivot a marketing campaign mid-execution.

Provide a scenario where you had to adjust a marketing strategy based on unforeseen circumstances or new data. Highlight the steps you took to reassess the situation and the final outcomes.

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How do you ensure brand consistency across various marketing channels?

Discuss your methods for maintaining brand consistency, which may include creating comprehensive brand guidelines, continuous communication with teams, and using unified messaging across campaigns.

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What do you see as the biggest trends affecting marketing in the cybersecurity industry?

Be prepared to name current trends, such as the increasing importance of personalization or the rise of automated marketing technologies. Share insights on how these trends could influence your strategies as the Territory Marketing Manager.

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How would you measure the success of your marketing initiatives?

Detail your approach to setting KPIs for marketing activities and how you analyze metrics like lead conversion rates, customer engagement levels, and overall impact on sales. Mention specific tools or methodologies you use for tracking success.

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Our mission is to provide security that’s invisible to the user and works seamlessly, while simultaneously providing IT and security teams with the privileged access controls they require without excess complexity.

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DATE POSTED
April 9, 2025

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