Creative Strategist | Growth Marketing Team - job 1 of 2

As a Creative Strategist at DEPT®, your main responsibilities involve leading creative strategy for large-scale global accounts while collaborating closely with media and design teams. You’ll oversee the execution of strategic creative tests, craft creative briefs, and ensure the development of a creative roadmap that aligns with client goals. Additionally, you'll be responsible for tracking creative testing efforts, offering insights, and presenting regular updates to clients.

To become a Creative Strategist at DEPT®, you'll need at least 2 years of experience in a related role focused on digital marketing with a specific emphasis on creative strategy. An excellent analytical mindset to leverage data for creative recommendations and a comprehensive understanding of visual advertising platforms, especially in social media and display advertising, are essential. Strong communication and presentation skills are also vital for this role.

DEPT® is committed to your professional growth. As a Creative Strategist, you'll receive opportunities for continuous learning and development through collaborative team efforts and access to resources. We foster an environment where your ideas are valued, and we encourage thought leadership, allowing you to contribute blog posts, case studies, and other marketing materials that showcase your expertise.

The work culture for a Creative Strategist at DEPT® is vibrant and inclusive. We emphasize teamwork, creativity, and open communication, creating a space where innovative ideas flourish. With a focus on work/life integration, we understand the importance of flexibility in the work environment, ensuring our team feels engaged and motivated. You’ll have the chance to collaborate with talented individuals across various locations, fostering a strong global community.

A Creative Strategist at DEPT® should be familiar with various creative testing methodologies, including A/B testing, multivariate testing, and iterative testing strategies. Your ability to form strong testing hypotheses, analyze results, and leverage insights to evolve creative approaches will be crucial for driving advertising performance. Familiarity with specific platforms will also enhance your effectiveness.

In your response, outline your systematic approach to understanding client goals, researching market trends, and how you integrate data analytics into shaping your creative recommendations. Discuss the importance of collaboration with cross-functional teams and how you maintain organization throughout the project lifecycle.

Explain that you utilize key performance indicators (KPIs) like CTR, conversion rates, and engagement metrics to gauge success, aligning them with each campaign’s objectives. Discuss the role of ongoing testing and optimization based on these metrics to refine creative strategies.

Discuss specific methodologies you've employed, such as A/B testing and audience segmentation. Offer insights into a particular project where you applied these methods and the outcomes they yielded, emphasizing your analytical approach to decision-making.

Mention a few resources you rely on, such as industry-leading blogs, webinars, and professional groups. Highlight how continuous learning allows you to bring fresh, innovative ideas to your role as Creative Strategist at DEPT®.

Articulate a specific situation, outlining the challenge, the actions you took to resolve it, and the positive outcome. This showcases your problem-solving skills and adaptability in fast-paced environments.

Emphasize that data is foundational for informing your creative decisions. Explain how you analyze data to identify trends and consumer behavior, which guide your strategy and ultimately contribute to achieving client growth objectives.

Discuss your communication strategies and methods for ensuring that design, media, and account teams work cohesively. Provide examples of successful collaborations that resulted in enhanced campaign performance.

Indicate that you see feedback as an essential part of the creative process. Talk about your methods for actively listening, processing, and implementing constructive feedback to improve your work while maintaining your vision for the campaign.

Share your thoughts on DEPT®'s unique approach, focusing on its commitment to pioneering work, a supportive culture that promotes innovation, and the diversity of its global team. Highlight why these elements resonate with your professional values.

Reflect on what inspired you about DEPT®'s mission and culture. Emphasize your alignment with their goals for innovation in digital marketing, your desire to contribute to impactful projects, and your enthusiasm for a collaborative work environment.