Senior Account Manager, Mobile

As a Senior Account Manager, Mobile at DEPT®, your primary responsibilities include designing and executing mobile app marketing strategies, managing client accounts, and overseeing budgets for app install campaigns. You'll act as the main point of contact for clients while engaging in effective communication to optimize their marketing approaches. Whether analyzing performance metrics or troubleshooting attributions, your hands-on involvement will drive success.

To qualify as a Senior Account Manager, Mobile at DEPT®, you should possess a minimum of 3 years of digital marketing experience, with at least 1 year in a client-facing role. Experience managing app install campaigns and knowledge of mobile KPIs are critical. Strong analytical skills, effective communication abilities, and a detail-oriented mindset will set you apart in this dynamic role.

The work environment at DEPT® is collaborative and supportive, striking a balance between professional growth and a boutique culture. As a Senior Account Manager, Mobile, you will benefit from flexibility, along with a rich benefits package that includes healthcare and PTO. The company values creativity and encourages you to bring your best ideas forward while working with a diverse team across multiple locations.

In the Senior Account Manager, Mobile role at DEPT®, you will leverage a variety of tools and platforms such as mobile ad networks, DSPs, and MMPs for campaign management. Familiarity with third-party tracking technologies like Kochava or Adjust is advantageous, as you'll be troubleshooting and ensuring accurate tracking of all campaigns to optimize performance.

The anticipated salary ranges for a Senior Account Manager, Mobile at DEPT® vary by location, generally falling between $73,900 to $105,000 USD depending on experience and area. The company offers competitive pay along with a comprehensive benefits package to support your professional journey.

To effectively answer this question, highlight your past campaigns, particularly focusing on strategies used and results achieved. Discuss any specific platforms you've utilized, such as Apple Ads or mobile networks, and mention how you’ve leveraged data to make informed decisions.

Emphasize the importance of clear and proactive communication. Mention your strategies for keeping clients updated on campaign performance, how you handle inquiries, and your approach to building strong relationships and trust.

Discuss the various tools you've worked with, focusing on your proficiency in mobile ad networks and MMPs like Adjust or AppsFlyer. Mention any analytics tools you utilize to monitor campaign success and optimization techniques.

Outline your organizational methods, perhaps mentioning tools you use for task management. Talk about your approach to prioritizing client needs while ensuring all campaigns are running smoothly, even in a fast-paced environment.

Discuss data analysis, A/B testing of ad creatives, and audience targeting strategies. Highlight your process for evaluating performance metrics and how you adjust tactics based on results and client feedback.

Share a specific situation that demonstrates how you approached a challenge in a project, detailing the steps you took to resolve it, and what you learned from that experience, showing growth and adaptability.

Explain your methods for keeping up with industry news—whether through online courses, webinars, articles, or networking with professionals in the field. Mention any key influencers or platforms you follow closely.

Detail your methodology for establishing budgets, monitoring spending, and justifying expenses to clients. Discuss how your approach facilitates flexibility while ensuring that each campaign meets its goals.

Share your passion for client success and how you enjoy being part of their growth journey. Discuss how problem-solving and contributing innovative marketing strategies motivate you in this role.

Express your enthusiasm for DEPT®'s pioneering approach and innovative culture. Mention alignment with your career goals and values, emphasizing collaboration and creativity as motivating factors for your application.