Digital Marketing Manager - Remote Mexico

As a Digital Marketing Manager at Directive Consulting, your core responsibilities will include owning the success of small-to-medium-sized business clients across various marketing channels. You're expected to handle client relationships with confidence, execute data-driven strategies, and ensure that campaign performance meets or exceeds client expectations. You will also be responsible for project management and organization of your accounts, making communication and relationship-building with your point of contacts a crucial part of your role.

Directive Consulting seeks a Digital Marketing Manager with at least 2 years of experience in agency-side marketing and performance marketing. A deep understanding of marketing strategy, excellent communication skills, and a proven ability to manage projects and drive results are essential. Specifically, we look for individuals who have a strong SaaS background and can display that T-shaped approach to marketing with diverse expertise across Paid Media, SEO, and CRO.

At Directive Consulting, we prioritize our team members' well-being with a variety of support systems in place for our Digital Marketing Managers. We believe in a people-first approach by providing comprehensive benefits such as mental health resources, physical wellness programs, and generous time off, including unlimited PTO and paid parental leave. We also emphasize a collaborative remote-first work culture, allowing you to work from our office in Mexico City or flexibly from home.

To thrive as a Digital Marketing Manager at Directive Consulting, you'll need exceptional project management skills, a strategic mindset, and strong communication abilities. Mastery in digital marketing channels such as Paid Media, SEO, and CRO is vital, along with a creative spark and a passion for achieving results. Being a T-shaped marketer, where you have deep expertise in one area but a broad understanding of others, will allow you to make a significant impact in this role.

The work environment for a Digital Marketing Manager at Directive is designed to be flexible and remote-oriented. Primarily collaborating through virtual meetings and communication tools like Slack, you will have the opportunity to work both independently and within a supportive team structure. Our policies encourage a balanced professional environment that is equipped to accommodate various needs, allowing you to maintain productivity while also caring for your well-being.

In your response, include specific examples of successful B2B digital marketing campaigns you’ve managed. Highlight your role in strategy development, execution, and measuring performance. Be sure to mention particular channels such as SEO or Paid Media that you leveraged to achieve client objectives.

Emphasize your approach to building rapport with clients. Discuss how you utilize empathy and confidence to understand their goals, and how you maintain clear communication throughout the project lifecycle. Including specific tools or methodologies you use will strengthen your response.

Share your sources of information, such as industry publications, webinars, or professional networks. Discuss any continuous education courses or certifications you've pursued to enhance your skills and how these have directly benefited your previous roles.

Provide a real-world scenario where you analyzed data sets to drive a decision. Talk about the analytics tools you used and how the insights impacted campaign performance and client satisfaction.

Focus on a specific instance where you faced a challenge; outline the context, the steps you took to address the client's needs, and the outcome. This demonstrates problem-solving skills and your ability to manage stress effectively.

Discuss your understanding of SEO best practices, keyword research, and how you integrate this with engaging content strategies. Provide examples of campaigns you've worked on that successfully boosted organic search rankings or traffic.

Share your project management techniques, such as specific tools you use or methodologies like Agile or Scrum. Explain how you ensure that deadlines are met while maintaining high-quality output across all projects.

Highlight your creative thinking process and how it influences your marketing campaigns. Include examples of innovative ideas you've implemented that resulted in measurable success.

Explain the key performance indicators (KPIs) you focus on to measure campaign success. Discuss your methods for analyzing metrics and how you iterate on strategies based on the results.

Articulate your interest in Directive’s approach to performance marketing, particularly how it aligns with your values and career goals. Mention the aspects of Directive’s culture, benefits, or mission that resonate with you.