Senior Manager, Connections Strategy (Marketing & Creative)

As a Senior Manager, Connections Strategy at DoorDash, you'll be responsible for developing and overseeing the Connections Strategy discipline, enhancing our creative output while architecting critical processes for operational excellence. This includes championing audience-centric media strategies, collaborating closely with Creative and Media teams, and spearheading innovations in media. Your role will be pivotal in analyzing performance metrics and making strategic recommendations for optimizing communications.

To excel as a Senior Manager, Connections Strategy at DoorDash, candidates should have at least 8 years of relevant experience, preferably on the brand side or within creative/media agencies. A strategic vision combined with tactical expertise is essential, along with a robust understanding of media trends. Strong analytical skills and a knack for unifying creative and media teams are crucial to drive award-winning campaigns.

At DoorDash, the environment is vibrant and fast-paced, perfect for someone who thrives on creativity and innovation. As a Senior Manager in Connections Strategy, you will engage in an atmosphere that values entrepreneurial spirit, teamwork, and adaptability. The company encourages diverse perspectives leading to imaginative solutions in a collaborative setting.

The Senior Manager, Connections Strategy plays a critical role in realizing DoorDash's brand vision by developing comprehensive communication strategies that ensure messages resonate effectively with target audiences. Through strategic insights and collaboration across teams, this role supports the brand's evolution and market presence, positively impacting the consumer experience.

As a Senior Manager, Connections Strategy at DoorDash, there are ample opportunities for career advancement. You can evolve into a Director or even VP role within the brand and marketing teams, guiding larger strategic initiatives and leading expansive teams. Your contributions to innovative media and communication strategies can pave the way for impactful leadership roles within the organization.

In answering this question, highlight a specific campaign where you played a pivotal role, discussing how it was planned and executed. Focus on your strategic input, collaboration with creative teams, and the metrics that demonstrate its success, showcasing your ability to drive value in a fast-paced environment.

Discuss specific methods you use to keep yourself updated on media trends, such as following industry blogs, participating in webinars, or joining professional networks. Emphasize your proactive approach to identifying shifts in consumption behavior and how you've applied this knowledge in prior roles.

Explain the importance of data in understanding audience insights and campaign performance. Give examples of tools you've used for data analysis and how those insights influenced your strategic decisions, demonstrating your analytical skills and data-driven mindset.

Focus on a relevant experience where collaboration was key to the campaign's success. Share details about your communication style, how you ensure alignment between strategy and creative processes, and examples of successful outcomes from your teamwork.

In your response, consider outlining specific initiatives based on your understanding of the Dashers and Merchants' unique needs and pain points. Discuss audience-centric strategies and how you would tap into analytics to refine engagement tactics.

Talk about the various metrics and KPIs you utilize such as engagement rates, conversion metrics, and brand lift measures. Provide an example of how you've successfully measured a previous strategy, emphasizing your analytical precision.

Share your approach to navigating ambiguity by prioritizing communication, setting clear milestones, and adaptable planning. Discuss an instance where you thrived in a vague situation, showcasing your problem-solving skills and strategic mindset.

Outline the steps you take to build compelling narratives, including understanding stakeholder priorities, utilizing data to support your points, and facilitating discussions that encourage feedback. Provide an example where your presentation led to actionable results.

Discuss the common disconnections that arise between creative and media teams, such as differing goals or miscommunication. Offer potential solutions based on your experiences that foster collaboration and ensure cohesive campaign execution.

Express your passion for the DoorDash mission, mentioning how it aligns with your values and experiences. Highlight your excitement about the innovative work environment and your desire to significantly contribute to the door-to-door delivery landscape through strategic leadership.