Vice President of Marketing - B2B SaaS

The Vice President of Marketing at eSkill is responsible for setting long-term strategic goals alongside the CEO, overseeing marketing initiatives to fuel company growth, optimizing customer acquisition costs, and identifying growth opportunities. This role requires a deep understanding of the Ideal Customer Profile (ICP) and involves creating and executing strategies to enhance lead generation and expand Monthly Recurring Revenue (MRR).

To qualify for the Vice President of Marketing role at eSkill, candidates must have a Bachelor's degree in Marketing, Communications, Public Relations, or related fields. Additionally, proven experience in senior marketing roles such as VP of Marketing or CMO is essential, along with strong leadership, communication, and project management skills, as well as a demonstrated track record of successful marketing initiatives.

At eSkill, support for personal development is integral to our culture. The Vice President of Marketing will have access to resources for ongoing education and professional growth, including workshops, conferences, and networking opportunities. Our collaborative environment allows for sharing insights and learning from other departments, enhancing both personal and organizational success.

The Vice President of Marketing at eSkill will prepare regular reports and presentations focused on essential marketing metrics for the CEO. These metrics typically include the performance of marketing campaigns, Customer Acquisition Costs (CAC), return on ad spend (ROAS), and overall marketing effectiveness in contributing to lead generation and revenue growth.

eSkill provides an attractive benefits package for the Vice President of Marketing, including health insurance with no deductible, dental and vision plans, a flexible spending account option, an open PTO policy, and a 401(k) savings plan. Plus, the company also offers life insurance, ensuring a comprehensive support system for employees.

When answering this question, focus on specific strategies you've implemented in previous roles. Highlight your understanding of the SaaS market, discuss how you identified customer needs, and share your approach in aligning marketing tactics to drive growth.

In your response, detail your analytical methods for assessing CAC, including how you measure its efficiency. Discuss previous tactics you've employed to optimize CAC, like refining audiences, improving ad targeting, or leveraging content marketing.

Share your insights on successful marketing channels you've utilized. Consider discussing digital tactics such as LinkedIn advertising, webinars, targeted content marketing, or email campaigns that specifically resonate with B2B customers.

Use the STAR method (Situation, Task, Action, Result) to answer effectively. Explain the context of the campaign, the goals that were not met, the steps you took to analyze and pivot, and the successful outcome or learning experience that followed.

Talk about your strategies for fostering collaboration between marketing and sales. Explain the importance of regular communication, setting shared goals, and using data to guide interactions to ensure that both departments move towards the same objectives.

Discuss how crucial data analysis is for driving marketing decisions. Provide examples of how you've leveraged analytics tools to guide strategy, evaluate performance, and adjust campaigns for better results.

Detail your approach to market analysis by mentioning specific methods, such as competitor analysis, customer surveys, and market segmentation. Emphasize how these insights will inform your strategic marketing decisions.

Share the resources you turn to for industry insights, like blogs, podcasts, seminars, or networking with other marketing professionals. Explain how you implement new trends into your marketing strategies.

Discuss lead generation techniques you have successfully implemented, like targeted content campaigns, social media marketing, email personalization, and leveraging partnerships. Provide specific examples of how these techniques generated leads.

Describe how you have approached customer lifecycle marketing in previous positions. Highlight your strategies for engaging customers at each stage, retaining them, and how you use feedback and data to enhance their experience.