Events Marketing Specialist

As an Events Marketing Specialist at Esri, your primary responsibilities include collaborating with colleagues and external partners to plan and execute marketing events successfully. You will manage multiple events simultaneously, ensuring all logistics are handled with precision. Attention to detail is critical, so you'll complete tasks accurately while adapting to any unforeseen obstacles. Your proactive nature will help you anticipate stakeholder needs and come up with creative solutions, ultimately driving the success of Esri's events.

To qualify for the Events Marketing Specialist role at Esri, candidates should have a bachelor's degree in Marketing, Hospitality Management, or a related field, along with at least three years of experience in events or the hospitality industry. Proficiency in tools like Excel and experience with event management software such as Exhibit Force and Rainfocus are essential. Strong communication skills and the ability to work both independently and collaboratively are also crucial for success in this role.

Esri is committed to supporting its Events Marketing Specialists through comprehensive health and welfare benefits, including medical, dental, and vision coverage. There are also retirement programs like 401(k) and profit-sharing, as well as generous vacation policies to ensure work-life balance. Additionally, Esri promotes personal and professional growth through continuous learning opportunities, making it an ideal environment for employees passionate about their career development.

The work culture at Esri is dynamic and inclusive, placing great emphasis on diversity, equity, and inclusion. As an Events Marketing Specialist, you will be part of a collaborative team that values innovative ideas and unique perspectives. The environment fosters creativity, adaptability, and ongoing improvement, ensuring you are supported while contributing to positive change through events that connect users and communities.

Currently, the Events Marketing Specialist position at Esri is onsite, meaning that team members will work directly from the Redlands office. This arrangement allows for better collaboration and engagement within the team, which is essential when coordinating events and engaging with stakeholders. However, Esri values adaptability, and there may be opportunities for flexible arrangements based on team needs.

When answering this question, highlight specific events you have managed, detailing your role in the planning and execution process. Discuss the challenges you encountered and how you overcame them, emphasizing your organizational skills and ability to work under pressure as integral to managing successful events.

Use this opportunity to showcase your organizational skills. Outline a systematic approach to prioritizing tasks such as developing timelines, setting milestones, and utilizing project management tools. Share a specific example of how this method helped you meet deadlines effectively.

Discuss your experience in sourcing, negotiating, and managing relationships with vendors. Highlight any relevant tools or software you used to streamline this process. Include a specific instance where effective vendor management led to a successful event outcome.

Emphasize your meticulous nature by discussing strategies you implement to maintain high attention to detail. Give an example of a time when your focus on the details positively impacted an event, such as catching an error early or enhancing attendee experience through thoughtful planning.

Highlight your creativity by discussing a unique concept you proposed and implemented in an event. Explain how this idea aligned with event goals and how it positively impacted attendee engagement or satisfaction.

Provide an example of a situation where you faced a last-minute change and how you managed it. Discuss your problem-solving skills, flexibility, and the steps you took to ensure the event continued smoothly despite the challenges.

Emphasize your communication and teamwork skills. Provide an example of a project that required collaboration with different departments or stakeholders, explaining how you maintained open lines of communication and achieved a successful outcome together.

List the software and tools you are proficient with, such as event management platforms, Excel, and project management tools. If applicable, give examples of how these tools have enhanced your efficiency and effectiveness in previous roles.

Convey your enthusiasm for Esri's mission and values. Discuss how the role aligns with your passion for creating meaningful experiences and your excitement about working with innovative technologies like GIS. Personal connections to the company’s goals can strengthen your response.

Share your perspective on what makes an event successful, whether it be attendee engagement, logistical execution, or stakeholder satisfaction. Provide insights into how you prioritize these elements based on your experience and how you measure success after an event concludes.