Growth Marketing Associate

As a Growth Marketing Associate at Faherty, you'll take charge of developing and executing our affiliate marketing strategy and influencer program. This includes managing the recruitment and optimization of affiliates, tracking performance metrics, and collaborating across departments to enhance overall marketing efforts.

To qualify for the Growth Marketing Associate role at Faherty, candidates should have a Bachelor's degree in Marketing, Communications, Business, or a related field, along with 2-5 years of experience in digital marketing, specifically in affiliate and influencer marketing.

Faherty supports its Growth Marketing Associates through an inclusive work environment that encourages collaboration and creativity. You'll benefit from analytics tools, mentorship from experienced team members, and a culture that values diverse perspectives to drive results.

As a Growth Marketing Associate at Faherty, you will need to focus on key performance metrics such as conversion rates, ROI, and campaign attribution. This data will guide your decision-making and help optimize affiliate and influencer partnerships for maximum impact.

The salary range for a Growth Marketing Associate at Faherty is between $65,000 and $80,000 USD. This range is flexible and takes into account your experience, skills, and location when determining the final offer.

When responding to this question, it's important to highlight specific experiences where you managed affiliate partnerships, such as recruiting new affiliates or optimizing existing relationships. Use examples to demonstrate the strategies you employed and the results achieved.

Discuss specific metrics you track, such as conversion rates and ROI. Explain how you use analytics tools to gather data and make informed adjustments to improve campaign performance. Share an example to reinforce your point.

Outline innovative ideas, such as leveraging data-driven insights or exploring niche partnerships. Demonstrate creativity in how you would approach identifying and onboarding affiliates who align with Faherty's brand values.

Talk about your methods for identifying suitable influencers and how you establish a mutually beneficial partnership. Emphasize the importance of genuine engagement and content creation that resonates with both the influencer’s audience and the Faherty brand.

Share a specific scenario where you encountered a significant challenge, detailing your thought process and the steps you took to overcome it. Highlight the results of your efforts and any lessons learned.

Mention any platforms you've used, such as Rakuten for affiliate marketing or influencer tools like ShopMy. Discuss how familiarity with these tools would benefit Faherty in managing campaigns efficiently.

Talk about the importance of understanding Faherty’s overall brand messaging and values. Discuss how you would work with the creative team to ensure that the content produced aligns with those goals and engages the target audience.

Provide examples of how you've used analytics to inform your marketing strategies. Emphasize your ability to derive actionable insights from data, based on specific instances where your recommendations led to improved outcomes.

Choose a campaign that showcases your ability to drive customer acquisition or revenue growth. Explain your role, the steps you took to implement it, and how you measured its success.

Discuss your time management and organizational skills. Explain your process for determining priorities based on impact and urgency, ensuring that all campaigns receive the attention they need to achieve their goals.