SEO/ Growth Marketing Manager

The responsibilities for the SEO/Growth Marketing Manager at Fairway Corp include developing and implementing effective SEO strategies, conducting keyword research, performing on-page optimization, and overseeing link-building and technical SEO audits. Additionally, the manager will work with content teams to apply SEO best practices, optimize website performance, manage Google Business Profiles across various locations, and analyze performance metrics using tools like Google Analytics and SEMrush.

To apply for the SEO/Growth Marketing Manager position at Fairway Corp, candidates should have proven experience in SEO, website management, and GBP optimization. Proficiency in tools such as Google Analytics, Google Search Console, and SEMrush is essential. Strong analytical skills accompanied by excellent written and verbal communication abilities are also necessary, along with familiarity with WordPress and current SEO trends.

As the SEO/Growth Marketing Manager at Fairway Corp, you can expect a starting salary ranging from $85,000 to $90,000 per year, complemented by bonus potential. In addition to a competitive salary, the company offers full health, dental, and vision insurance, paid time off, holidays, and a 401(k) with employer match, ensuring a comprehensive benefits package for our employees.

As an SEO/Growth Marketing Manager at Fairway Corp, familiarity with a variety of tools is essential for success. You will need to have knowledge of Google Analytics, Google Search Console, BrightLocal, Birdeye, SEMrush, and Ahrefs. These tools will help you analyze performance data, manage SEO tasks effectively, and optimize your digital marketing strategies.

Yes, the SEO/Growth Marketing Manager role at Fairway Corp is a full-time remote opportunity. We understand the importance of flexibility in today’s working environment and are committed to providing our team members with the ability to work remotely while being fully integrated into our collaborative culture.

Keyword research is crucial for the SEO/Growth Marketing Manager role as it helps identify the terms and phrases that potential customers use to find services or products. This knowledge allows you to optimize content effectively and ensure that it ranks higher in search engine results, driving relevant traffic to the site.

When approaching link-building strategies, it's important to focus on quality over quantity. Collaborating with reputable sites for guest blogs, creating valuable content that naturally attracts links, and leveraging existing relationships are all effective tactics. Monitoring backlinks through tools like SEMrush ensures you're aware of your link profile’s health.

In managing local SEO for multi-location businesses, I ensure that each Google Business Profile is optimized and includes location-specific content. This includes monitoring reviews, ensuring consistent NAP (name, address, phone) information, and creating location-specific landing pages that target relevant local keywords.

Success in SEO can be measured through various metrics including organic traffic growth, keyword ranking improvements, conversion rates, and user engagement levels. Regular reporting through Google Analytics and Search Console helps track these metrics, allowing for data-driven adjustments to strategies.

Common SEO mistakes include neglecting mobile optimization, improper use of keywords, and failing to update outdated content. Avoiding these pitfalls requires continuous education on the latest SEO best practices, regular site audits, and ensuring that all content adheres to SEO guidelines before publication.

A successful SEO strategy I implemented involved a comprehensive content audit that identified high-potential keywords and content gaps. By optimizing existing content with updated keywords, improving meta tags, and enhancing user experience on the site, we saw a significant increase in both traffic and engagement metrics.

Staying updated with SEO trends involves regularly reading industry blogs, participating in webinars, and following prominent SEO experts on social media. Engaging with professional groups and forums also provides valuable insights into recent algorithm changes and effective SEO practices.

Essential tools for SEO management include Google Analytics for traffic analysis, Google Search Console for monitoring site performance, and SEMrush for conducting keyword research and competitive analysis. BrightLocal and Ahrefs are also valuable for local SEO and backlink tracking.

When handling SEO challenges like algorithm changes, it's vital to stay proactive. This involves continuously monitoring search results and performance metrics, adjusting strategies as needed, and maintaining a strong foundation of SEO best practices to ensure resilience in changing environments.

Collaboration with content and social media teams can be fostered through regular meetings, shared project management tools, and an open line of communication. By aligning our goals and sharing feedback based on performance data, we create cohesive strategies that enhance both organic and paid marketing efforts.