Go-To-Market Engineer

As a Go-To-Market Engineer at Field Day, you will be primarily responsible for building and maintaining an efficient tech stack that supports our B2B outreach initiatives. This includes automating workflows to improve outbound sales velocity and optimizing outreach sequences to enhance engagement rates. You will also analyze data to define and refine Ideal Customer Profiles, ensuring our targeting is spot on, and collaborating with sales, marketing, and RevOps teams to deliver measurable growth.

To be successful as a Go-To-Market Engineer at Field Day, you should have proven experience in GTM, revenue operations, or B2B outbound sales roles. Proficiency with sales automation tools and modern GTM stacks such as Clay, Apollo, and HubSpot is crucial. An analytical mindset with the ability to build and utilize TAM models and data-driven strategies is essential, along with excellent collaboration skills in fast-paced environments.

Field Day prioritizes professional growth with a clear progression path for Go-To-Market Engineers. You’ll have numerous opportunities to work on impactful projects and continuously refine your skills. Additionally, our workplace culture encourages collaboration, experimentation, and learning from each other, which contributes to personal and career development.

In your role as a Go-To-Market Engineer at Field Day, you will interact with a variety of modern sales automation tools and technologies, including Clay, Apollo, ZoomInfo, and HubSpot. You'll leverage these tools to streamline prospecting, automate workflows, and analyze data to make informed decisions that fuel our revenue growth strategies.

Field Day offers a dynamic and collaborative work environment where innovation is encouraged. As a Go-To-Market Engineer, you can expect to face different challenges each day, with opportunities to collaborate across teams and contribute to projects that have real impact. Our company culture features regular team events, a supportive atmosphere, and flexibility that caters to a modern working style.

In your answer, highlight specific automation tools you have used, such as Clay or Apollo, and explain how you utilized them to enhance sales processes. For example, you could mention how you automated outreach campaigns that significantly increased response rates, showcasing your familiarity with these technologies.

When answering this question, discuss the methods you employ, such as analyzing customer feedback, sales data, and market conditions. Mention your approach to segmentation and how it has helped target outreach efforts for better conversion rates, emphasizing a data-driven mindset.

Explain your process for A/B testing by discussing how you determine which elements to test, such as email subject lines or messaging. Highlight your analytical skills by mentioning how you track metrics and iterate on campaigns based on results to continuously optimize outreach.

Identify typical bottlenecks, such as manual data entry or slow response times, and discuss strategies you would implement to resolve these issues. For instance, you might mention developing automation solutions that streamline these processes and ultimately boost sales velocity.

Describe your approach to fostering collaboration, such as regular check-ins, shared objectives, and utilizing collaborative tools to ensure transparency. Provide examples of how Cross-functional teamwork you’ve led or been a part of resulted in measurable outcomes.

Share a specific example where your analysis of sales or customer data led to a meaningful change in GTM strategy, such as adjusting target segments based on insights. Discuss the results of this shift and how it benefited the organization.

Elaborate on your proficiency in tracking relevant metrics like lead conversion rates or sales velocity. Discuss the reporting methods you use to present this data to stakeholders and how it feeds back into refining your GTM strategies.

In your response, be honest about a setback you faced, explaining the context and your approach to overcoming it. Demonstrate resilience by outlining the lessons learned and how you applied those lessons to improve future performance.

Illustrate your belief in a test-and-learn mentality, discussing how you actively experiment with new tactics, messaging, and workflows. Explain how this experimental approach has led to innovations that ultimately benefited sales outcomes.

Personalize your answer based on your excitement for Field Day’s mission and its innovative approach to growth. Highlight how your skills and values align with the company culture, and express your eagerness to contribute to the exciting projects we have underway.