Sales Development Representative

The Sales Development Representative (SDR) at Formic is tasked with identifying and prospecting potential accounts, generating interest, and fostering leads for our sales team. You will drive marketing qualified leads (MQLs), engage with warm leads from various channels, and create outbound prospecting lists for effective outreach. Your role is crucial in building a robust sales pipeline and contributing to Formic’s mission of enhancing manufacturing productivity.

To be a successful Sales Development Representative at Formic, you should ideally have 1-2 years of experience in a structured outbound sales environment, showing demonstrated success in meeting and exceeding KPIs. A strong ability to communicate effectively with C-Level executives and a natural curiosity for learning about business processes are vital. Being process-driven, adaptable, and action-oriented will also serve you well in this fast-paced role.

At Formic, Sales Development Representatives thrive in a collaborative team environment where camaraderie is encouraged. As a part of our early-stage SDR team, you’ll have the opportunity to directly impact our growth while working closely with both the marketing and sales teams. Team members support one another, share insights, and work towards common goals as we strive towards revolutionizing manufacturing.

As a Sales Development Representative at Formic, you have the potential for significant career advancement, especially as the company continues to grow rapidly. Your role is a foundation for developing your sales career, and the experience you gain here will be invaluable. The hands-on opportunity to impact our growth directly, coupled with ongoing training and mentorship, positions you well for future roles in sales management or beyond.

Formic values its team members and offers comprehensive benefits including equity, robust medical, dental, and vision coverage, paid parental leave, a flexible time-off policy, and resources for your home office. As a Sales Development Representative, you’ll also enjoy additional incentives such as a commission plan and other perks that enhance your overall job satisfaction.

In a Sales Development role, it's essential to prioritize prospects based on their engagement levels and potential for conversion. Focus on leads who've interacted with your marketing materials, such as webinar attendees or newsletter subscribers, as they often show more interest. Additionally, use data from your tech stack like HubSpot and Salesforce to identify high-intent prospects.

Talk about your specific methods for generating leads, like utilizing LinkedIn, email campaigns, or trade shows. Highlight any tools you've used to streamline your outreach and provide metrics or examples of successful lead generation you’ve previously achieved.

As a Sales Development Representative, familiarity with tools like Salesforce, HubSpot, ZoomInfo, and LinkedIn Sales Navigator is crucial. Share your experience with these platforms, how you've utilized them in past roles, and how they can enhance your prospecting efforts.

When dealing with a difficult prospect, it's important to keep your cool and approach the situation empathetically. Listen to their concerns, ask clarifying questions, and address their objections thoughtfully. Demonstrating your ability to handle challenges with patience shows resilience, which is highly valued in a Sales Development Representative.

Effective follow-up strategies include personalizing your communication based on previous interactions. After gathering insights from their engagement, utilize varied approaches such as emails, calls, or even social media outreach. Ensure a balance of persistence and respect for their time.

Success in a Sales Development Representative role is measured through metrics such as the number of qualified leads generated, conversions from MQL to SQL, and the overall contribution to pipeline growth. Sharing personal KPIs you’ve exceeded in prior roles will demonstrate your ability to drive success.

Express your passion for Formic's mission to revolutionize manufacturing and make automation accessible. Discuss how your career goals align with the company’s vision and how you believe you could contribute positively to the team’s dynamics.

Being aware of potential challenges, like navigating objections or working in a fast-paced environment, shows readiness. Articulate your proactive approach to overcoming these hurdles, such as seeking feedback and continuously refining your methods.

Staying motivated often comes from setting personal goals, celebrating small wins, and having clear accountability. Engaging with your team for collaborative encouragement also fosters a positive environment and keeps you motivated during challenging times.

Provide a specific instance where collaboration was key to your success—mention the roles of your teammates, how you communicated effectively and any shared goals achieved, illustrating that you understand the importance of synergy in team success.