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Senior Brand Manager, Kid

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Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for a Senior Brand Manager to be responsible for commercial marketing strategies across the core portfolio and new product development. The Senior Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands.

Responsibilities to include:

Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery.
Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social).
Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs.
Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business.
Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business.
Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities.
Ad hoc market analysis and desk research to understand category trends and insights that inform our marketing strategies.

What You Will Need

Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
5+ years of experience in CPG Brand Management
Prior oversight in creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social)
Experience pulling, analyzing and visualizing Nielsen and/or IRI data

Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
Excellent communicator and collaborator with strong written, verbal, and presentation skills
Proficient in Microsoft Office Business Suite including PowerPoint and Excel
Ability to manage multiple projects at once, strong organizational skills
Proactive, can operate autonomously, but also collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Brand Manager, you will work closely with you will work closely with Marketing, Sales, RD&E, and Finance teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

Robust health benefits including:

Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA

401k matching up to 4% with immediate vesting.
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
Flexible paid pregnancy and parental leave.
Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
Exclusive employee product discounts.

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Average salary estimate

$90000 / YEARLY (est.)

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What You Should Know About Senior Brand Manager, Kid, Frida

As a Senior Brand Manager at Frida, you're stepping into a role that's more than just a job; it's about changing the game for parents around the globe. Our team understands the ins and outs of parenthood because we've been there ourselves. At Frida, we’ve built a reputation for innovation with products that simplify parenting—starting with our beloved NoseFrida. In this role, you'll be responsible for crafting and implementing commercial marketing strategies that drive our core portfolio and new product development forward. By collaborating with key departments including Finance, Sales, and Creative, you’ll ensure our annual revenue and margin goals are met. Your analytical mindset and strategic thinking will shine as you define go-to-market plans and oversee the creative development of marketing assets. Harness your strong communication skills to build compelling briefs with cross-functional teams and draw insights from market analysis that will fine-tune our approach. You'll be the subject matter expert on our brand, guiding key decisions and helping Frida maintain its position as a leader in the parenting industry. If you're ready to take on challenges and work collaboratively in a dynamic environment that values innovation, then Frida is the place for you. Join us and help make parenting just a little bit easier, one product at a time.

Frequently Asked Questions (FAQs) for Senior Brand Manager, Kid Role at Frida

What are the responsibilities of a Senior Brand Manager at Frida?

As a Senior Brand Manager at Frida, you will be involved in developing commercial marketing strategies for our portfolio and new products. Your responsibilities will include defining go-to-market plans, overseeing creative development for marketing assets, and collaborating with various departments to achieve our revenue and margin goals.