Senior Performance Manager

The Senior Performance Manager at Slingshot will lead end-to-end paid search and social campaigns, ensuring strategic execution and reporting. This role involves acting as a subject matter expert on platforms such as Google Ads, Bing, SA360, and Meta. Additionally, you will conduct data analysis to drive performance optimization, mentor junior team members, and ensure alignment across cross-functional teams.

To succeed as a Senior Performance Manager at Slingshot, candidates should possess at least 6 years of experience in paid search and social within a media agency. Strong technical expertise in platforms like Google Ads and TikTok is essential. Leadership experience and a passion for data-driven decision-making are also crucial for this role.

At Slingshot, we highly value professional development and career growth. As a Senior Performance Manager, you'll have the opportunity to work with leading clients and develop your leadership profile. We offer ongoing training, certifications, and workshops to enhance your skills and foster your career trajectory within our collaborative and innovative environment.

The interview process for the Senior Performance Manager position at Slingshot begins with a screener call with a Fulcrum Talent Partner, followed by a first interview to discuss your skills and aspirations. You will undergo a benchmark assessment to evaluate your technical proficiency in paid search and social, culminating in a final interview with senior leadership, which may include a presentation.

As a Senior Performance Manager, you can expect to be part of a highly supportive and high-performing team at Slingshot. Our culture fosters open communication, collaborative innovation, and continuous learning. We celebrate diverse perspectives and encourage creativity, ensuring that every team member has the opportunity to contribute to our clients' success as well as their personal growth.

When asked about your experience with Google Ads, it's important to highlight specific campaigns you've managed, focusing on your strategies for optimization. Discuss the tools you use, such as A/B testing, keyword analysis, and conversion tracking, to demonstrate your analytical abilities and attention to detail.

In your response, outline your process for analyzing campaign data. Discuss how you identify key performance indicators (KPIs), what tools you utilize for reporting, and how you translate data insights into actionable strategies to improve campaign effectiveness.

When discussing your strategies for staying current, mention specific resources you follow, such as industry blogs, webinars, or professional networks. Explain how you apply new trends and insights to optimize your campaigns and stay ahead of the competition.

Share a relevant example that highlights your problem-solving skills. Explain the initial difficulties you faced, the steps you took to overcome them, and the successful results you achieved, demonstrating your ability to navigate challenges in a high-pressure environment.

Discuss your approach to mentoring, emphasizing the importance of open communication and constructive feedback. Highlight any specific experiences where you have successfully guided junior team members and the frameworks you use to support their development and foster a culture of learning.

Illustrate your time management skills by detailing a situation where you successfully juggled multiple campaigns or projects simultaneously. Stress your organizational strategies, ability to prioritize tasks, and how you ensured quality was maintained despite the busy environment.

Emphasize your communication skills and your ability to understand and integrate different perspectives. Provide examples of how you've worked with creative, analytical, and other teams to ensure campaign alignment and execution, resulting in successful outcomes.

In your answer, explain how you break down complex topics into straightforward concepts. Highlight any techniques you use, such as visual aids or analogies, to help others understand intricate details of digital marketing strategies and campaign performance.

Discuss how you assess competitive landscapes using tools such as competitive analysis reports, social media listening platforms, and audience insights. Explain how these analyses inform your strategies and help position your clients effectively against their competitors.

Here, you should stress the significance of adaptability in managing changing client needs, evolving digital channels, and innovative marketing trends. Discuss your own experiences showcasing how flexibility has led to better campaign outcomes and satisfied clients.