Shopping Optimization Lead

Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Warren, MI office three times per week, at minimum [or other frequency dictated by the business].

Relocation:

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

The Role

We are seeking a highly motivated and data-driven Vehicle Shopping Optimization Lead to join our Vehicle Commerce Team. This role focuses on enhancing the vehicle shopping experience by leveraging data insights, optimizing customer engagement strategies, and implementing solutions that drive conversions and customer satisfaction. The ideal candidate will have a strong analytical mindset, a passion for improving the customer journey, and a proven ability to collaborate across teams to deliver measurable results. Additionally, the ideal candidate will thrive in a fast-paced team environment, is a critical thinker and results-oriented, and is inspired to drive strategic, data-driven decision making and innovation to create a truly frictionless, best-in-class eCommerce experience.

What You'll Do (Responsibilities):

Data-Driven Decision-Making:

• Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new shopping optimization strategies based on insights.

• Regularly monitor the effectiveness of strategies and recommend course corrections as needed.

• Utilize A/B testing, multivariate testing, and other performance measurement tools to evaluate and refine optimization initiatives.

• Stay updated on emerging trends and technologies in vehicle shopping and consumer behavior analytics.

Optimization Strategy Development:

• Understand customer needs and pain points to deliver an exceptional customer experience.

• Analyze customer behavior, shopping patterns, and purchase journey data to identify trends, bottlenecks, and opportunities for optimization.

• Design, test, and implement strategies to improve the online shopping experience, including website usability and product configurations.

Collaboration and Stakeholder Engagement:

• A storyteller who can translate complex data into a compelling narrative that inspires action and resonates with stakeholders.

• Work closely with marketing, sales, IT, and product development teams to align optimization efforts with company objectives and customer needs.

• Serve as a liaison between the analytics team and creative teams, ensuring data-driven recommendations are implemented effectively.

• Ability to tailor communication style, frequency and approach for multiple audiences, including working teams, colleagues and leadership.

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• Strong analytical skills, including proficiency in web analytics tools such as Adobe Analytics and/or Google Analytics, and the ability to analyze, synthesize, and interpret digital data.

• Knowledge of A/B testing frameworks and conversion rate optimization (CRO) principles.

• Excellent problem-solving abilities and attention to detail.

• Data-driven mindset with a passion for improving customer experiences.

•  Strong communication and presentation skills, with the ability to translate data insights into actionable recommendations.

• Ability to work collaboratively in a fast-paced environment.

• Proactive and adaptable to changing business needs and priorities.

• Proficiency in MS Office (Excel, PowerPoint, Word, Outlook, Teams).

• Exceptional analytical skills with the ability to develop the hard and soft skills of an analytically-minded team.

• Bachelor’s degree or 4+ years of relevant experience.

• 4+ years of experience in business strategy, analysis or similar field (minimum of 2 years in analytics or research)

What Can Give You A Competitive Edge (Preferred Qualifications)

• Familiarization with eCommerce metrics and retail concepts including conversion, revenue and order tracking, website site engagement and performance, customer feedback, loyalty and value streams.

• Expertise in driving customer experience, growth, and engagement for digital products and subscription services.

• MBA or equivalent experience.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.  DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​