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Senior Account-Based Marketing Strategist

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join Grammarly as a Senior Account-Based Marketing Strategist, where you'll lead strategies to drive expansion within high-value Enterprise accounts through personalized marketing campaigns and collaboration with sales teams.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Develop and execute account-based marketing campaigns, tailor strategies and messaging for key accounts, collaborate with sales for insights, create personalized marketing materials, and analyze campaign effectiveness.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: 10+ years in B2B SaaS marketing, strong experience in ABM, analytics skills, proficiency with CRM and marketing automation tools, outstanding communication and relationship-building abilities.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Proven track record in executing successful ABM campaigns for large Enterprise accounts and demonstrated creativity in marketing strategies.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Hybrid in San Francisco, California, United States.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $154000 - $180000 / Annually



Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 40 million people and 50,000 organizations. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of theFortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Senior Account-Based Marketing Strategist to join our Revenue Marketing team. This role will be responsible for driving expansion strategy and execution for assigned Key Accounts. This will include 1:1 and 1:few campaigns, leveraging hyper personalization across channels including web, email, ads, direct mail, and events. 

A key member of a brand new account-based marketing team, this individual will be responsible for activating buying teams within some of our highest-value Enterprise accounts. They will partner very closely with Strategic Accounts managers to determine account prioritization between 1:1 vs. 1:few approach and identify contact and comms strategy to drive account engagement, pipeline generation and acceleration, and won revenue. 

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming the way professionals connect and collaborate, we would love to hear from you.

As a Senior Account-Based Marketing Strategist, you will: 

  • Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts
  • Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
  • Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs.
  • Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment.
  • Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
  • Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.

Qualifications

  • Has 10+ years of relevant experience in B2B SaaS marketing and GTM functions, including 3+ years in a focused ABM role. 
  • Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact. 
  • Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
  • Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools.
  • Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives.
  • Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients.
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching 
  • Paid parental leave
  • 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
  • Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
  • Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

Zone 1: $154,000 – $180,000/year (USD) 

We encourage you to apply.

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

#LI-Hybrid

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Average salary estimate

$167000 / YEARLY (est.)
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$154000K
$180000K

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What You Should Know About Senior Account-Based Marketing Strategist, Grammarly

Join Grammarly as a Senior Account-Based Marketing Strategist in the vibrant city of San Francisco! This is an exciting opportunity where you'll lead marketing strategies focusing on high-value Enterprise accounts. You'll dive deep into account-based marketing campaigns, crafting personalized experiences that truly resonate with key clients. Collaboration is key, as you’ll partner closely with sales teams to gather insights, ensuring your marketing messages hit the mark. Expect to create tailored marketing materials and leverage data analytics to gauge the effectiveness of your campaigns. With over a decade of experience in B2B SaaS marketing, you'll bring a wealth of knowledge in account-based marketing, combining creativity with proven strategies that drive results. As part of Grammarly’s innovative Revenue Marketing team, your contributions will be essential in transforming how professionals communicate. Plus, experience a hybrid work model that balances focused time and in-person collaboration. If you're passionate about creating impactful marketing strategies and eager to be a crucial player in a forward-thinking company, then we would love to hear from you!

Frequently Asked Questions (FAQs) for Senior Account-Based Marketing Strategist Role at Grammarly
What are the responsibilities of a Senior Account-Based Marketing Strategist at Grammarly?

As a Senior Account-Based Marketing Strategist at Grammarly, your responsibilities include developing and executing account-based marketing campaigns, tailoring strategies for key accounts, collaborating with sales for valuable insights, creating personalized marketing materials, and analyzing the overall effectiveness of your campaigns.

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What qualifications do I need to become a Senior Account-Based Marketing Strategist at Grammarly?

To qualify for the Senior Account-Based Marketing Strategist position at Grammarly, you should have at least 10 years of experience in B2B SaaS marketing, with a strong focus on account-based marketing. Additionally, successful experience executing ABM campaigns for large Enterprise accounts and excellent analytics and communication skills are vital.

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How does Grammarly’s hybrid working model benefit Senior Account-Based Marketing Strategists?

Grammarly’s hybrid working model allows Senior Account-Based Marketing Strategists to enjoy the best of both worlds. You’ll have dedicated focus time alongside opportunities for in-person collaboration, fostering a strong team culture and enhancing creativity and innovation in your marketing strategies.

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What skills are essential for a Senior Account-Based Marketing Strategist at Grammarly?

Essential skills for success as a Senior Account-Based Marketing Strategist at Grammarly include a solid background in B2B SaaS marketing, strong analytics capabilities, proficiency with CRM and marketing automation tools, and outstanding communication and relationship-building skills. Creativity in developing effective marketing strategies is also crucial.

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What makes Grammarly a desirable place to work for a Senior Account-Based Marketing Strategist?

Grammarly is a desirable workplace for a Senior Account-Based Marketing Strategist primarily due to its award-winning culture, commitment to professional development, and focus on diversity and inclusion. The company also offers competitive compensation, excellent healthcare benefits, and a strong focus on team collaboration.

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Common Interview Questions for Senior Account-Based Marketing Strategist
Can you describe your experience with account-based marketing campaigns?

When answering this, highlight specific campaigns you've executed, focusing on your role, the strategies employed, the results achieved, and how you collaborated with sales teams to understand client needs. Tailor your response to reflect how your experience aligns with Grammarly's focus on personalized marketing.

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How do you measure the effectiveness of your marketing campaigns?

Discuss the key performance indicators (KPIs) you use, such as engagement rates, lead generation, and revenue growth. Emphasize the importance of analytics in shaping future strategies and how you leverage data insights to optimize your campaigns at Grammarly.

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What strategies do you use for personalization in marketing?

You might want to elaborate on the tools and methodologies you apply for segmenting audiences, customizing messages, and leveraging data to create personalized experiences. Providing examples from past experiences can make your answer more impactful.

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Describe a challenging project you've managed and how you overcame obstacles.

Choose a relevant project that involved tight deadlines or significant challenges. Explain the specific actions you took, the outcome, and what you learned from the experience. Focus on resilience and problem-solving skills, which are essential for this role at Grammarly.

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How do you stay updated on industry trends in account-based marketing?

Discuss the blogs, publications, webinars, and industry events you engage with to stay informed. Mention any communities or networks you’re part of, as collaboration and learning are crucial in a fast-paced environment like Grammarly.

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What do you think is the most important aspect of working closely with sales teams?

Highlight the significance of partnership and communication. Discuss how aligning marketing strategies with sales insights drives success in achieving goals, especially in account-based marketing, where understanding client needs is pivotal.

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Can you give an example of how you adapted a marketing strategy based on feedback or data?

Share a specific instance where you received feedback or analyzed data that led you to pivot your strategy. Emphasize the importance of being data-driven and agile in the marketing landscape, aligning this approach with Grammarly's mission.

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What tools do you find essential in executing your marketing strategies?

Mention specific CRM tools, analytics platforms, and marketing automation systems you've used, such as Salesforce or 6sense. Discuss how these tools facilitated your campaign execution and data analysis, which is integral to Grammarly’s approach to ABM.

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How would you handle a disagreement about strategy with a sales executive?

Express the importance of healthy disagreement rooted in trust. Discuss how you would approach the conversation with empathy and a focus on shared goals, illustrating your commitment to collaboration while prioritizing the best outcomes for client engagement.

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Why do you want to work at Grammarly?

Reflect on Grammarly's mission and values, and connect them with your personal aspirations and career goals. Express your enthusiasm for contributing to transforming workplace communication through innovative marketing strategies, aligning with the company’s vision.

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Grammarly is a Ukraine-founded cloud-based writing tool that provides grammar and spell checking, plagiarism detection services, and more. The company was launched in 2009 and is available accross multiple platforms as a standalone application.

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Full-time, hybrid
DATE POSTED
April 3, 2025

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