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Sales Manager

Pay : $60000 per year - $60000 per year

This position is bonus eligible

At Great Wolf the Sales Manager strategically targets high margin sales opportunities and converts those opportunities to sales wins, achieving assigned goals and contributing to the overall success of the Lodge.

Essential Duties & Responsibilities

  • Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups
  • Increase market share through effective networking, research and business development activities in order to target, solicit and win new business
  • Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service
  • Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy to promote Groups brand and uncover new opportunities
  • Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings.
  • Build and maintain key client relationships, generating repeat business and lifetime value
  • Prepare compelling group proposals, sales materials and contracts that result in sales wins
  • Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge
  • Exercise appropriate authority to skillfully negotiate contracting terms including, but not limited to, pricing for meeting room rental and audio visual
  • Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression
  • Create and update quarterly sales action plans outlining business development objectives and market segment strategy
  • Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events
  • Monitors room blocks and communicates with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
  • Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies
  • Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program
  • Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure
  • Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
  • Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

Basic Qualifications & Skills

  • Bachelor’s degree in hotel/hospitality or related field, or equivalent combination of education/experience
  • Minimum 4 years in sales with specific experience in hospitality event/conference sales
  • Demonstrated proficiency in Microsoft Office Suite
  • Successful completion of criminal background check and drug screen
  • Successful Department of Motor Vehicle check
  • Professional communication skills both verbal and written

Desired Qualifications & Traits

  • Significant customer service experience
  • Strong problem solving and organizational skills
  • Attention to detail and ability to exceed quality standards
  • Enthusiastic and positive energy
  • Multi-tasking ability

Physical Requirements

  • Able to lift up to 20lbs
  • Able to bend, stretch, and twist
  • Able to stand or sit for long periods of time

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Average salary estimate

$60000 / YEARLY (est.)
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$60000K
$60000K

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What You Should Know About Sales Manager, Great Wolf Lodge

Join Great Wolf as a Sales Manager and unleash your potential! Located in beautiful Bloomington, MN, this role offers the unique opportunity to drive high-margin sales and contribute significantly to the success of our Lodge. As a Sales Manager, your day-to-day will include developing a comprehensive outbound prospecting strategy aimed at securing new and existing group room and event business, especially during the shoulder and off-peak seasons. Your networking, research, and business development activities will help us expand our market share while your exceptional sales skills will convert inquiries into triumphs. You’ll represent Great Wolf at local and regional trade shows, showcasing our Groups brand and uncovering new opportunities. Relationship building is key: you’ll cultivate strong client connections that lead to repeat business. By preparing compelling proposals and negotiating contracts, you'll help clients secure the best deals while achieving your sales goals. We want you to thrive, so you'll work closely with the Director of Sales and Catering, reporting your activities and pipeline progression regularly. If you're someone with a hospitality-focused degree and at least four years of sales experience in the events sector, we love to speak with you. Bring your customer service savvy, organizational skills, and positive energy to our team and let’s make a splash together!

Frequently Asked Questions (FAQs) for Sales Manager Role at Great Wolf Lodge
What are the main responsibilities of a Sales Manager at Great Wolf?

As a Sales Manager at Great Wolf, your primary responsibilities include developing outbound prospecting strategies to secure group room and event business, converting inquiries into sales, managing client relationships, preparing proposals and contracts, and representing the lodge at trade shows. You will also monitor group room allocations and ensure excellent communication with property personnel.

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What qualifications do I need to become a Sales Manager at Great Wolf?

To become a Sales Manager at Great Wolf, you should hold a Bachelor’s degree in hospitality or a related field, or have an equivalent combination of education and experience. Additionally, a minimum of four years in sales, specifically in hospitality event sales, is required, along with proficiency in Microsoft Office Suite and strong communication skills.

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How does Great Wolf support the growth of its Sales Managers?

Great Wolf is committed to supporting the growth of its Sales Managers by providing training opportunities, regular feedback from management, and access to tools to help achieve sales goals. The company encourages continuous learning and development, ensuring you have everything you need to succeed.

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What type of environment can a Sales Manager expect at Great Wolf?

As a Sales Manager at Great Wolf, you can expect a vibrant and supportive environment that emphasizes teamwork and collaboration. The company fosters a culture of enthusiasm, positivity, and dedication to customer service, making it a great place to build relationships and thrive in your role.

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Are there opportunities for bonuses as a Sales Manager at Great Wolf?

Yes! As a Sales Manager at Great Wolf, you will be eligible for performance-based bonuses, helping to incentivize you to meet and exceed your sales goals and resulting in additional financial rewards for your hard work and dedication.

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Common Interview Questions for Sales Manager
How do you approach developing an outbound prospecting strategy?

When developing an outbound prospecting strategy, I start by identifying target markets and segments that align with our services. I then utilize various research methods, such as leveraging databases and networking events, to build a list of potential clients. It's important to set measurable goals and adjust the strategy as needed based on feedback and outcomes.

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Can you provide an example of how you've successfully converted a lead into a sale?

Absolutely! In my previous role, I received an inquiry from a client looking to book a large conference. I quickly followed up with a detailed proposal tailored to their needs, showcasing not just our facilities but also the value we could provide. By maintaining constant communication and addressing their concerns, I was able to close the deal successfully.

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What methods do you use for effective client relationship management?

I believe in personalized communication and regular check-ins with clients to maintain relationships. Utilizing CRM software effectively helps me track interactions and set reminders for follow-ups, ensuring that I stay proactive. I also encourage feedback and address any concerns promptly to demonstrate our commitment to client satisfaction.

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How do you handle conflicting priorities and tight deadlines?

I prioritize tasks based on urgency and impact. For conflicting priorities, I communicate with stakeholders to clarify expectations and negotiate timelines when possible. Staying organized with tools and checklists helps me manage my workload efficiently, while also ensuring I maintain quality service to clients.

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Describe a time when you successfully negotiated terms with a client.

In a previous position, I had a client requesting discounted rates for a large booking. By understanding their budget constraints while highlighting the value of our services, I negotiated a win-win deal that included added benefits, resulting in a successful partnership that exceeded their expectations.

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What do you think is the key to successful sales in the hospitality industry?

Successful sales in the hospitality industry hinge on relationship-building and understanding client needs. Providing a high level of customer service and responsiveness is crucial, as is showcasing unique offerings that set us apart from competitors.

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How do you keep yourself motivated during slow seasons?

During slower seasons, I focus on nurturing existing client relationships and expanding my network. I also take this opportunity to develop new strategies for targeting clients for when business picks up again, which keeps my energy high and ensures I'm prepared for future success.

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What do you enjoy most about working in sales?

What I enjoy most about sales is the thrill of the chase—identifying opportunities, overcoming objections, and ultimately closing a deal. The ability to create meaningful connections with clients and contribute directly to a company’s success is truly rewarding.

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How do you prepare for presentations to potential clients?

I prepare for client presentations by thoroughly researching the client's needs and tailoring my materials accordingly. I practice my delivery to ensure clarity and confidence while also preparing to address questions or concerns during the presentation.

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Can you explain how you assess market trends and competition?

I assess market trends and competition by monitoring industry reports, participating in networking events, and analyzing competitor offerings. This approach allows me to identify opportunities for differentiation and adapt our strategies to remain competitive.

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Full-time, on-site
DATE POSTED
April 13, 2025

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