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H&M Sales Advisor - job 1 of 11

Job Description

About the Role

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

General Information

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities

Qualifications

Who You Are

  • As a Sales Advisor, you'll be passionate about fashion and everything we create in-store.
  • Motivated by giving customers a great experience.
  • You should also be communicative, creative and curious, motivated, flexible, decisive, and action-oriented.
  • You should also enjoy working in a collaborative and dynamic environment.
  • You have sales experience working in a dynamic and collaborative environment that you can apply to your role
  • Experience working with customer service in fashion, retail or other service-related industries

Why You'll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you're encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Pay Rate $13.00 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

H&M Fashion USA, Inc. – Maki Assessment Tool:

We use an online assessment tool called Maki for skills-based selection of applicants for sales advisor positions within some of our stores. Maki is not an automated decision-making tool. Rather, it is a tool that uses an AI-created avatar to present to you a set of multiple-choice questions. These questions are prepared by the H&M hiring team to assess candidates’ ability to perform the duties of the position for which they are applying. The assessment calculates your total score based on predefined point values provided by our H&M team. The hiring team will review your whole application, including your assessment score, to decide whether to advance each candidate to the next stage. Doing the assessment is optional. If you choose to complete the assessment, your score will be one factor that the hiring team considers. 

If you have any difficulties or concerns with the online assessment method, you can request an alternative method of assessment by contacting [email protected]. Choosing an alternative method will not affect your chances of being considered for the position, nor does any assessment method provide an advantage or disadvantage in the selection process. You will have the opportunity to provide optional feedback immediately after the assessment and you may always ask questions. 

When you take the assessment, we collect your responses and use this information to evaluate your suitability for the role to which you have applied. The answers are saved in your applicant profile. We do not sell the information captured in the questionnaire and do not use any personal information to train any AI models. Our applicant tracking system provider has access to this information but is contractually prohibited from using it for any other purpose. 

During this process, we may collect information from you through cookies, with your consent. This may include details such as your electronic network activity information (IP address, timestamps, and device identifiers). This information is accessible to our hiring team but is otherwise kept confidential. For more information, please refer to our Cookie Notice.  

We retain this information for 3 years in your applicant file and use it as set forth in our Applicant Privacy Notice. For more information on how your personal data is processed by us, please refer to our Applicant Privacy Notice.  

Average salary estimate

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$27120K
$27120K

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What You Should Know About H&M Sales Advisor, H&M Group

Are you ready to bring your passion for fashion to life? Join H&M as a Sales Advisor at our Columbia location! In this vibrant role, you'll be the face of our brand, creating unforgettable shopping experiences for our customers. Your day will be filled with engaging conversations, as you welcome and guide shoppers through our store, helping them discover the latest trends and styles we offer. Your keen fashion sense and product knowledge will enable you to provide the best advice, ensuring each customer leaves feeling valued and empowered. From assisting with garment presentation to supporting our eco-friendly initiatives, you’ll play a vital part in keeping our store looking fabulous while working alongside a dynamic team. We believe that continuous learning is key to success, which is why we encourage you to share your knowledge with colleagues and participate in training opportunities. If you're motivated, creative, and thrive in a collaborative environment, H&M is the perfect place for you to grow both personally and professionally. Plus, enjoy exclusive discounts and benefits that will enhance your work-life balance. We’re looking for someone who is not just a salesperson, but a true ambassador of our brand!

Frequently Asked Questions (FAQs) for H&M Sales Advisor Role at H&M Group
What are the main responsibilities of a Sales Advisor at H&M?

As a Sales Advisor at H&M, your main responsibilities include providing top-notch customer service, welcoming and guiding customers through the store, promoting our products effectively, and ensuring an attractive shopping environment. Furthermore, you’ll engage in garment care and presentation, uphold our store's visuals according to commercial guidelines, and actively participate in in-store sustainability initiatives.

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What qualifications are needed to become a Sales Advisor at H&M?

To become a Sales Advisor at H&M, ideal candidates should have a passion for fashion and prior customer service experience, particularly in retail or service-oriented environments. Strong communication skills, a motivated attitude, and the ability to work collaboratively in a team are essential to thrive in this role while contributing positively to the H&M brand.

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How does H&M support employee development for Sales Advisors?

H&M is committed to the development of its employees, providing Sales Advisors with various opportunities such as onboarding processes, relevant training sessions, and career growth prospects within the company. You'll also have access to our Colleague Resource Groups for networking and community engagement, ensuring that you can continuously learn and develop your skills.

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What type of work environment can Sales Advisors expect at H&M?

Sales Advisors at H&M can look forward to a dynamic and inclusive work environment where collaboration and creativity are encouraged. The atmosphere is fast-paced and ever-changing, making every day unique. H&M also emphasizes the importance of diversity and wellbeing, providing employees with a supportive community and comprehensive benefits.

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What are the benefits of working as a Sales Advisor at H&M?

Working as a Sales Advisor at H&M comes with fantastic benefits including health insurance, wellness programs, retirement plans, and employee discounts across various H&M Group brands. Additionally, you’ll have opportunities for professional development and a supportive workplace culture that embraces inclusivity and diversity.

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Common Interview Questions for H&M Sales Advisor
How do you approach customer service as a Sales Advisor at H&M?

When answering this question, focus on your commitment to understanding customer needs. Emphasize your ability to engage customers in conversation and your knowledge of H&M's products, which allows you to provide personalized recommendations and create memorable shopping experiences.

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Can you provide an example of a time you worked successfully as part of a team?

Highlight an experience where your collaboration helped achieve a common goal. Discuss how you communicated effectively with team members, supported one another, and how your collective efforts contributed to a positive outcome, showcasing your ability to work in H&M's dynamic work environment.

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What trends do you think are currently shaping the fashion industry?

Stay informed about current trends and mention them during your interview. Discuss how sustainability, inclusivity, and digital shopping experiences are influencing the industry and share any insights on how H&M incorporates these trends into its business model.

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How would you promote H&M’s sustainability initiatives to customers?

Discuss your passion for sustainability and how you would introduce customers to H&M's eco-friendly practices. You can mention promoting the Customer Loyalty App as a tool for them to engage with H&M’s initiatives and your effort to educate customers on the importance of sustainable fashion.

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What would you do if a customer was unhappy with their experience?

Demonstrate empathy and your problem-solving skills in your answer. Explain how you would listen actively to their concerns, apologize for any inconvenience, and offer solutions such as facilitating an exchange, providing assistance, or involving a manager if needed to ensure the customer leaves satisfied.

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How do you stay motivated during busy sales periods?

Showcase your ability to thrive under pressure. Discuss strategies such as keeping a positive attitude, staying organized, and using teamwork to manage tasks efficiently while maintaining excellent customer service, ensuring you contribute positively even during peak hours.

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Why do you want to work for H&M?

Your answer should reflect your alignment with H&M’s values and the enthusiasm for fashion as a career. Talk about the inclusive culture, commitment to sustainability, and how H&M’s focus on employee development excites you for the opportunity to grow within the brand.

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How would you assist a customer looking for a specific item at H&M?

Outline a step-by-step approach in assisting the customer. This should include actively listening to their request, asking clarifying questions, helping them navigate the store, and offering alternatives if the item is unavailable, emphasizing your dedication to excellent customer service.

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Describe how you would contribute to achieving sales targets at H&M.

Discuss various strategies such as upselling products, creating attractive displays, and engaging in promotional activities. Emphasize the importance of teamwork and collaboration in reaching sales goals while maintaining a positive shopping experience for every customer.

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What qualities make you a good fit for the Sales Advisor role at H&M?

Highlight your passion for fashion, customer service skills, teamwork abilities, and eagerness to learn. Explain how these qualities align with H&M's values and how you would embody them in your interactions with customers and colleagues.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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Part-time, on-site
DATE POSTED
March 23, 2025

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