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H&M Sales Advisor - job 4 of 15

Job Description

About the Role

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

General Information

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities

Qualifications

Who You Are

  • As a Sales Advisor, you'll be passionate about fashion and everything we create in-store.
  • Motivated by giving customers a great experience.
  • You should also be communicative, creative and curious, motivated, flexible, decisive, and action-oriented.
  • You should also enjoy working in a collaborative and dynamic environment.
  • You have sales experience working in a dynamic and collaborative environment that you can apply to your role
  • Experience working with customer service in fashion, retail or other service-related industries

Why You'll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you're encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Pay Rate $15.50 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

H&M Fashion USA, Inc. – Maki Assessment Tool: 

We use an online assessment tool called Maki for skills-based selection of applicants for sales advisor positions within some of our stores. Maki is not an automated decision-making tool. Rather, it is a tool that uses an AI-created avatar to present to you a set of multiple-choice questions. These questions are prepared by the H&M hiring team to assess candidates’ ability to perform the duties of the position for which they are applying. The assessment calculates your total score based on predefined point values provided by our H&M team. The hiring team will review your whole application, including your assessment score, to decide whether to advance each candidate to the next stage. Doing the assessment is optional. If you choose to complete the assessment, your score will be one factor that the hiring team considers. 

 If you have any difficulties or concerns with the online assessment method, you can request an alternative method of assessment by contacting [email protected]. Choosing an alternative method will not affect your chances of being considered for the position, nor does any assessment method provide an advantage or disadvantage in the selection process. You will have the opportunity to provide optional feedback immediately after the assessment and you may always ask questions. 

When you take the assessment, we collect your responses and use this information to evaluate your suitability for the role to which you have applied. The answers are saved in your applicant profile. We do not sell the information captured in the questionnaire and do not use any personal information to train any AI models. Our applicant tracking system provider has access to this information but is contractually prohibited from using it for any other purpose. 

During this process, we may collect information from you through cookies, with your consent. This may include details such as your electronic network activity information (IP address, timestamps, and device identifiers). This information is accessible to our hiring team but is otherwise kept confidential. For more information, please refer to our Cookie Notice.  

We retain this information for 3 years in your applicant file and use it as set forth in our Applicant Privacy Notice. For more information on how your personal data is processed by us, please refer to our Applicant Privacy Notice.   

Average salary estimate

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$32200K
$32200K

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What You Should Know About H&M Sales Advisor, H&M Group

Hey there! If you have a passion for fashion and a flair for customer service, then the H&M Sales Advisor position at H&M is perfect for you! Located at 1710 Briargate Blvd, Colorado Springs, CO, this role is all about creating exceptional shopping experiences for our customers. As a Sales Advisor, you'll engage with patrons, guiding them through our latest fashion trends and helping them find exactly what they're looking for. Your role will involve a mix of selling and showcasing your product knowledge, making sure every customer walks away feeling satisfied and informed. Teamwork is crucial here, as you'll work closely with your fellow advisors to ensure the store is neat, product displays are inviting, and that our operational routines are followed seamlessly. Each day will bring new opportunities to connect with customers, promote our sustainability initiatives, and support in-store programs, such as our Customer Loyalty App. If you're vibrant, motivated, and ready to dive into the fast-paced world of retail fashion, H&M welcomes your unique style and enthusiasm!

Frequently Asked Questions (FAQs) for H&M Sales Advisor Role at H&M Group
What responsibilities does a Sales Advisor at H&M have?

As a Sales Advisor at H&M, your primary responsibilities include providing outstanding customer service, guiding customers throughout the store, promoting sales, and ensuring the store's presentation aligns with H&M's visual guidelines. You'll actively engage with customers, share fashion insights, and support in-store initiatives, all while working collaboratively with your team to meet sales targets.

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What qualifications are needed to be a Sales Advisor at H&M?

To become a Sales Advisor at H&M, you should have a passion for fashion and experience in customer service or retail. Good communication and team collaboration skills are essential. H&M values creativity and a proactive attitude, so being motivated and adaptable to the fast-paced environment is key for this position.

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How does H&M support the growth of their Sales Advisors?

H&M is committed to the growth of their Sales Advisors by offering comprehensive training programs, onboarding processes, and continuous development opportunities. This includes access to their Colleague Resource Groups for networking and community engagement, allowing employees to attain personal and professional growth within the company.

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What experiences would enhance my application for a Sales Advisor position at H&M?

Experience in retail or customer service environments is highly beneficial when applying for the Sales Advisor position at H&M. Familiarity with current fashion trends, excellent interpersonal skills, and the ability to work in a dynamic and collaborative setting will significantly enhance your application.

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What is the work culture like for Sales Advisors at H&M?

The work culture for Sales Advisors at H&M is inclusive, collaborative, and dynamic. The team encourages self-expression and embraces diverse backgrounds, emphasizing the importance of sharing ideas and working towards common goals to create welcoming shopping experiences for all customers.

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Common Interview Questions for H&M Sales Advisor
How would you approach a customer who seems uncertain about their purchase?

In such a situation, approach the customer with a friendly smile and genuine interest. Ask open-ended questions to understand their needs and preferences better. Offer them suggestions based on current trends or similar customer favorites, always ensuring they feel comfortable and informed in their decision.

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Can you explain how you prioritize tasks on a busy sales floor?

To prioritize tasks effectively, I would assess the immediate needs on the sales floor, such as customer requests for assistance or organizing displays. I would balance customer service with operational tasks by ensuring that customers feel attended to while also keeping the store well-presented and stocked.

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What strategies would you use to promote H&M’s sustainability initiatives?

I would engage customers in conversations about H&M's sustainability initiatives by sharing facts and information about eco-friendly products. Additionally, I would display relevant materials in-store and actively encourage customers to join our loyalty program, which highlights sustainable options.

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What do you enjoy most about working in retail?

What I enjoy most about working in retail, especially at a vibrant company like H&M, is the interaction with customers and being part of their fashion journey. Helping customers feel confident and satisfied with their purchases is incredibly rewarding and keeps each day fresh and exciting.

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How do you stay updated with the latest fashion trends?

I make it a point to follow fashion influencers, subscribe to fashion newsletters, and observe trends in-store. Engaging with current fashion communications and participating in H&M's training sessions also help me stay aligned with industry trends and changes.

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How would you handle a difficult customer?

In handling a difficult customer, I would listen attentively to their concerns without interrupting. Empathy is crucial, so I would acknowledge their feelings and work towards a solution that meets their needs. Maintaining a calm and positive demeanor can often de-escalate the situation.

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Tell us about a time you went above and beyond for a customer?

In a previous role, a customer was looking for a specific item that was out of stock. I took the initiative to check nearby stores, and after locating it, I arranged for it to be shipped to our location so the customer wouldn't miss out. They appreciated the effort, which motivated me to always find ways to assist.

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What would you do if a product you sold started receiving negative customer feedback?

I would approach this situation by first investigating the complaints to fully understand customer perspectives. Then I would communicate feedback to store management while also reassuring customers that their concerns are being taken seriously, offering alternatives or solutions as possible.

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Describe how teamwork plays a role in the Sales Advisor position.

Teamwork is essential for a Sales Advisor as we constantly collaborate to ensure efficient operations and outstanding customer service. Sharing knowledge and helping each other out not only fosters a supportive environment but also enhances the overall shopping experience for our customers.

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What do you believe makes H&M a unique brand?

H&M stands out due to its commitment to offering stylish fashion at accessible prices while focusing on sustainability. The brand creates a sense of community through initiatives that promote diversity and inclusivity, making it more than just a store; it's a place where everyone can express themselves.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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April 7, 2025

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