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H&M Sales Associate - job 2 of 7

Company Description

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Why You’ll Love Working for H&M

  • Dynamic, team-driven work environment with a group of unique, diverse and kind individuals.
  • Endless growth & development opportunities.
  • Dress your personality. We encourage you to dress your personality, all day, every day. 
  • Did we mention our discount at H&M, &Other Stories, and COS?

Job Description

About the Role

At H&M, as a Retail Sales Associate you will be advising our customers and keeping them in style! A Retail Sales Associate, or Sales Advisor, as referred to internally, is responsible for delivering the Best Customer Experience that contributes to the store’s sales and profit. As a Retail Sales Associate, you will always put customers first, offer assistance, and share your Product and Fashion knowledge. You will create an environment that is easy for our customers to shop through Store Operations and Great Garment Care. By sharing knowledge and skills with colleagues, you will actively contribute to creating a Best Team to meet our customers’ expectations. This role will work in accordance with H&M standards, policies, procedures, and legal requirements.

This position reports to our Department Managers and has a dotted line to the Department Supervisor.

Your Day to Day*

  • Actively greet and engage with our customers in the service areas and on the sales floor to provide the best customer experience
  • Support in the maintenance of a neat and tidy sales floor to ensure a positive shopping experience inclusive of folding, hanging, displaying, and merchandising garments per H&M guidelines to maximize selling opportunities
  • Unload delivery truck, receive, open, and unpack merchandise and label merchandise with security tags within efficiency timeline goals
  • Actively process, stock, and replenish garments on sales floor and stock room
  • Ring on the register, report and handle all required transactions, issue receipts, and fold and place merchandise in appropriate bag following the register best practices routine
  • Eager to educate and promote our H&M Loyalty program to our customers
  • Share your knowledge and skills with your colleagues, offering help where needed to build a positive working environment
  • Work in accordance with H&M standards and local legislation with health & safety and security routines, to guarantee you, your colleagues, and customer safety at all times
  • Follow all procedures and routines regarding safety, security, and administrative processes in all areas of the store

Qualifications

Who You Are

  • Passionate for customer service and helping people find their style
  • A multi-tasker who enjoys working in a fast-paced environment
  • Inclusive, positive, creative, and willing to learn on the job!
  • A team player with a flexible approach
  • You have the ability to lift in excess of 20 pounds
  • Ability to stand for long periods of time, bend, stretch, engage in repetitive motions, push, pull and carry items (mannequins, clothing, totes, torsos, etc.) for a short distance
  • Ability to climb a ladder and use a step stool
  • Must be able to work a flexible work schedule including nights and weekends

Why You’ll Love Working for H&M

  • Dynamic, team-driven work environment with a group of unique, diverse and kind individuals.
  • Endless growth & development opportunities.
  • Dress your personality. We encourage you to dress your personality, all day, every day. 
  • Did we mention our discount at H&M, &Other Stories, and COS?

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Start at $12.00 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, believes that this posted rate of compensation is the accurate range for this role at this location at the time of this posting. This range may be modified in the future.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

H&M Fashion USA, Inc. – Maki Assessment Tool:

We use an online assessment tool called Maki for skills-based selection of applicants for sales advisor positions within some of our stores. Maki is not an automated decision-making tool. Rather, it is a tool that uses an AI-created avatar to present to you a set of multiple-choice questions. These questions are prepared by the H&M hiring team to assess candidates’ ability to perform the duties of the position for which they are applying. The assessment calculates your total score based on predefined point values provided by our H&M team. The hiring team will review your whole application, including your assessment score, to decide whether to advance each candidate to the next stage. Doing the assessment is optional. If you choose to complete the assessment, your score will be one factor that the hiring team considers. 

If you have any difficulties or concerns with the online assessment method, you can request an alternative method of assessment by contacting [email protected]. Choosing an alternative method will not affect your chances of being considered for the position, nor does any assessment method provide an advantage or disadvantage in the selection process. You will have the opportunity to provide optional feedback immediately after the assessment and you may always ask questions. 

When you take the assessment, we collect your responses and use this information to evaluate your suitability for the role to which you have applied. The answers are saved in your applicant profile. We do not sell the information captured in the questionnaire and do not use any personal information to train any AI models. Our applicant tracking system provider has access to this information but is contractually prohibited from using it for any other purpose. 

During this process, we may collect information from you through cookies, with your consent. This may include details such as your electronic network activity information (IP address, timestamps, and device identifiers). This information is accessible to our hiring team but is otherwise kept confidential. For more information, please refer to our Cookie Notice.  

We retain this information for 3 years in your applicant file and use it as set forth in our Applicant Privacy Notice. For more information on how your personal data is processed by us, please refer to our Applicant Privacy Notice.  

Average salary estimate

$24960 / YEARLY (est.)
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$24960K
$24960K

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What You Should Know About H&M Sales Associate, H&M Group

Are you looking to be a part of a dynamic, inclusive team that brings style to life? Join H&M as a Sales Associate at our store located at 5900 Sugarloaf Pkwy in Lawrenceville, GA! At H&M, we believe that fashion should be fun, accessible, and sustainable, and we want passionate individuals just like you to help our customers find their unique style. As a Sales Associate, or Sales Advisor as we call it here, your mission will be to deliver the Best Customer Experience while actively engaging with customers to ensure they leave happy and stylish. Your day-to-day will involve greeting customers, maintaining an inviting sales floor, processing transactions, and stocking merchandise—all while sharing your passion for fashion and helpful tips. The perfect candidate is someone who thrives in a fast-paced retail environment, possesses a knack for multitasking, and loves working as part of a team. Plus, you'll enjoy benefits like discounts across H&M brands and endless opportunities for personal and professional growth. So, if you're ready to turn your passion for fashion into a fun and fulfilling career, we'd love to hear from you!

Frequently Asked Questions (FAQs) for H&M Sales Associate Role at H&M Group
What are the main responsibilities of a Sales Associate at H&M?

As a Sales Associate at H&M, your primary responsibilities will include engaging with customers on the sales floor, providing excellent customer service, and assisting in the maintenance of the store’s appearance. You will also be involved in unloading merchandise deliveries, stocking and replenishing inventory, handling transactions at the register, and promoting our H&M Loyalty program. Your goal will be to create a positive shopping atmosphere and to ensure that all customers find what they are looking for while enjoying their shopping experience.

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What qualifications do I need to apply for the Sales Associate position at H&M?

To apply for the Sales Associate position at H&M, you should be passionate about customer service and fashion. We look for candidates who can work in a fast-paced environment, are team players, and have a positive and inclusive mindset. While previous retail experience is a plus, it’s not necessarily required. Key qualifications include the ability to lift over 20 pounds, stand for long periods, and work a flexible schedule that may include nights and weekends.

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What is the working environment like for Sales Associates at H&M?

The working environment at H&M for Sales Associates is dynamic and team-driven. You will be surrounded by a diverse group of individuals who share a passion for fashion and customer service. H&M fosters a culture of inclusivity and encourages employees to dress in a way that expresses their personal style. Every team member plays an essential role in creating a positive shopping experience for customers and supporting one another in tasks throughout the day.

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How does H&M support the professional development of Sales Associates?

H&M is committed to the growth and development of its employees. As a Sales Associate, you will have access to various training opportunities aimed at expanding your product knowledge and enhancing your customer service skills. In addition, H&M supports career advancement within the company, offering a path for employees who wish to take on more responsibilities or move into management roles in the future.

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What benefits do Sales Associates at H&M receive?

Sales Associates at H&M are entitled to a range of benefits, including a competitive hourly wage that starts at $12.00 per hour, as well as a generous employee discount applicable across all H&M brands, such as &Other Stories and COS. Furthermore, employees participate in the H&M Incentive Program, which rewards performance. H&M also provides a variety of benefits tailored to the workforce in different locations, ensuring that every employee feels valued.

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Common Interview Questions for H&M Sales Associate
Can you describe a time when you provided excellent customer service as a Sales Associate?

When answering this question, think about a specific situation where you went above and beyond to meet a customer's needs. Focus on how you engaged with the customer, what solutions you provided, and their feedback afterward. Use the STAR method (Situation, Task, Action, Result) to structure your response, emphasizing the positive outcome.

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How would you handle a difficult customer at H&M?

During the interview, express your approach to handling difficult situations with empathy and active listening. You can mention how you would remain calm, ask clarifying questions to understand the customer's concern, and work towards a solution that satisfies them. Highlighting your ability to remain professional in challenging scenarios is key.

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What strategies would you use to maximize sales on the sales floor?

Talk about your understanding of upselling and cross-selling techniques and how you would actively engage with customers to introduce them to complementary products. You can mention the importance of product knowledge and keen observation of customer body language to identify opportunities for sales.

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Why do you want to work for H&M as a Sales Associate?

To answer this question effectively, share your passion for fashion and customer service, and express how H&M's values align with your personal ideals. Mention the company's commitment to sustainability and inclusivity, and how excited you are to contribute to an environment that promotes diverse ideas and styles.

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How do you prioritize tasks when the store is busy?

Emphasize your organizational skills and ability to manage multiple tasks efficiently. Discuss how you would prioritize customer engagement and ensure that customers receive timely assistance, while also keeping up with merchandising and stock replenishment. Talk about the importance of teamwork during peak hours.

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What experience do you have with working in a retail environment?

Even if you have limited retail experience, convey any relevant customer service roles that showcase your skills. Highlight any particular duties, such as handling transactions or managing inventory, and relate them to the expectations of the Sales Associate position at H&M.

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Can you explain the importance of visual merchandising in retail?

You could talk about how visual merchandising enhances the customer shopping experience by making the store inviting and organized. Emphasize the role of visual displays in driving sales by capturing customer interest and guiding them to featured products. Share any previous experience where you contributed to store presentation.

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How would you promote the H&M Loyalty program to customers?

Highlight your communication skills by describing how you would communicate the benefits of the H&M Loyalty program in a friendly and engaging manner. Explain how you would personalize your approach based on the customer’s shopping experience and purchase history to encourage their participation in the program.

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What do you think makes a great team player?

Expect this question to test your understanding of teamwork. Discuss traits like flexibility, communication, and respect for colleagues' opinions. Provide examples from past teamwork experiences where you collaborated effectively with others to achieve common goals.

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How would you handle receiving constructive criticism from a manager?

Express your openness to feedback and willingness to learn. You could share a past experience where constructive criticism helped you improve your skills. Stress the importance of viewing feedback as an opportunity to grow and enhance performance in your role as a Sales Associate.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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DATE POSTED
March 21, 2025

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