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Marketing Program Manager

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Description

Summary:
The Marketing Program Manager executes on direct marketing strategies to meet business objectives and manages targeted marketing campaigns supporting consumer, business and commercial banking. The position will support marketing initiatives including customer acquisition and campaigns to deepen relationships with existing customers.

Duties and Responsibilities:

Manages the implementation and/or execution of key marketing programs, with responsibility of meeting financial, marketing, regulatory, legal, operational, product, projects and strategic objectives.
Partner with segment, product and analytics teams to ideate on marketing campaigns that will achieve business objectives.
Define and recommend opportunities for offer, creative and package formats.
Develop timelines for all marketing campaign components -- pre-planning, business case development and presentation, target audience modeling and selection, creative development, review and approval processes, quality control processes, print/production and mailing.
Manage the budget for marketing campaign by working with advertising agencies and production vendors to provide recommendations and options that will achieve business objectives while being cost efficient.
Lead the creation and execution of direct marketing campaigns.
Partner with advertising agencies and internal teams (including segment managers, product managers, creative/brand team, legal and compliance) to ensure creative brief and deliverables for each marketing campaign are on strategy, on time and on budget.
Manage the review and approval process of all marketing campaign components with creative/brand team, legal and compliance.
Lead the quality control process including target audience list audits for all marketing channels ensuring the business objectives are met, test design is followed and all variable components for printed materials and variable laser printing (such as name, address, offer, rate, product, dates, etc.) are accurate.
Develop the production matrix to ensure the direct marketing strategy and tests are executed as intended and align with the business case and test design.
Direct production vendors and internal teams to ensure the flawless execution of marketing campaigns.
Manage across all production vendors to ensure marketing campaign components meet brand and quality guidelines and are delivered according to agreed-upon timeline and budget.
Performs other duties as assigned.

Basic Qualifications:

Bachelor's Degree
A minimum of 5 years of direct marketing and project management experience required.

Preferred Qualifications:

Experience in financial services and/or consumer goods marketing
Experience managing agency and vendor relationships
Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns
Must be detail-oriented, with an analytical and financial orientation
Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups
Excellent written and oral communication skills
Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently

#LI-Hybrid

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position

Average salary estimate

$90000 / YEARLY (est.)

min

max

$80000K

$100000K

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What You Should Know About Marketing Program Manager, Huntington

Are you a talented Marketing Program Manager looking for an exciting opportunity in Columbus, OH? At Huntington, we are searching for a skilled individual who can execute direct marketing strategies that align with our business objectives. The Marketing Program Manager will be responsible for managing targeted marketing campaigns that support our consumer, business, and commercial banking initiatives. You'll collaborate with various teams, including analytics and product management, to ideate and define marketing campaigns that resonate with our target audience. Your role will involve developing timelines, managing budgets, and ensuring the flawless execution of direct marketing campaigns by working closely with advertising agencies and internal teams. Your keen attention to detail is essential as you manage the review processes and maintain quality control across all marketing components. A successful candidate will have at least five years of direct marketing and project management experience, preferably in the financial services or consumer goods sectors. If you love to meet challenges head-on and have the passion to deepen customer relationships through effective marketing strategies, we want you on our team at Huntington!

Frequently Asked Questions (FAQs) for Marketing Program Manager Role at Huntington

What are the responsibilities of a Marketing Program Manager at Huntington?

The Marketing Program Manager at Huntington is responsible for managing the implementation and execution of direct marketing strategies, ensuring that campaigns meet business, financial, regulatory, and operational objectives. This includes collaborating with segment and analytics teams to develop creative marketing campaigns, setting timelines, managing budgets, leading quality control processes, and ensuring all marketing materials adhere to brand guidelines.