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Sr. Product Marketing Manager

Location: Sunnyvale, California- 3 days a week in office

Onwards Together!

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Team's Vision:

Our Product Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. 

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

Your Impact: 

  • Storytelling - Develop product positioning, value proposition, and messaging that differentiates Illumio in the market.
  • Sales enablement – Communicate value propositions to sales teams and develop sales materials and tools that support the land and expand selling process. 
  • Product launches: Plan the go-to-market launch strategy for new products and releases and collaborate cross-functionally on executing the plan, ensuring all assets and motions align to personas, messaging, and goals. 
  • Market intelligence: Be knowledgeable about our primary competition, able to articulate value, and differentiate our solutions. 
  • Product content – Create product-specific and technical-solution collateral, presentations, solution/demo videos, etc.
  • Demand generation activities – Co-lead and define targeted persona and solution campaigns with the campaigns team.

Your Toolkit:

  • 5+ years of product marketing experience at companies focused on network or cloud security.
  • At least a bachelor’s degree from an accredited University or College. Technical degree or MBA preferred.
  • Experience developing messaging, positioning, and delivering sales/partner enablement activities for security products.
  • Strong organizational skills, prioritization, project management, and time management skills to hit deadlines.
  • Emotional intelligence to navigate ambiguity, take initiative, and work collaboratively to deliver insights, provide solutions to challenges, and offer recommendations based on analysis.
  • Demonstrated success in leading projects, launching products, and driving product marketing activities. 
  • Excellent written and verbal communication skills.
  • Comfortable presenting: videos, webinars, and conferences.
  • A profound sense of ownership and accountability.
  • Strong acumen about new technologies and commercial acumen in the software industry.
  • Exceptional communication skills, including influencing, guiding, and working across organizations to achieve shared objectives.
  • This is a Hybrid role. You must be able to come into the office 3-days a week. 

Compensation:

$159,000USD - $ 191,000USD

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws. 

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program. #LI-GP1 #LI-HYBRID

Our Commitment: 

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.   

All official job offers from our company are extended directly by our recruitment team and will be sent through an official DocuSign document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. 

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CEO of Illumio
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Andrew Rubin
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Average salary estimate

$175000 / YEARLY (est.)
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$159000K
$191000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Product Marketing Manager, Illumio

If you’re looking to elevate your career as a Sr. Product Marketing Manager, then Illumio in Sunnyvale, California might just be the perfect fit for you! In this role, you’ll have the unique opportunity to contribute to a leading-edge company that protects organizations from ransomware and breach attacks. Illumio is all about redefining cybersecurity through innovative solutions, and you'll play a vital part in telling that story. With a focus on developing compelling product positioning and messaging, your storytelling abilities will shine as you differentiate Illumio in the marketplace. You will collaborate closely with the sales team, crafting valuable sales materials and tools that support a successful go-to-market strategy for new product launches. But this isn’t just about products; it's also about being a thought leader. By staying informed on market intelligence, you’ll articulate how Illumio's solutions stand out among competitors. As you create a variety of marketing content, from technical collateral to engaging presentations and videos, you’ll be bridging the gap between complex technology and accessible messaging. You’ll also co-lead campaigns that target specific personas to drive demand. Illumio offers a collaborative and dynamic work environment, and it requires a proactive individual with 5+ years of product marketing experience in network or cloud security, and exceptional communication skills. If you're ready to be part of a team that values your insights and creativity, come join us and help shape the future of cybersecurity!

Frequently Asked Questions (FAQs) for Sr. Product Marketing Manager Role at Illumio
What responsibilities does the Sr. Product Marketing Manager have at Illumio?

The Sr. Product Marketing Manager at Illumio is responsible for developing product positioning and messaging, enabling sales teams with effective materials, executing product launch strategies, conducting market intelligence analysis, and generating product-specific content. This role requires collaboration across various functions to ensure alignment with key messaging and goals.

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What qualifications are needed for the Sr. Product Marketing Manager position at Illumio?

To qualify for the Sr. Product Marketing Manager role at Illumio, candidates should have a minimum of 5 years of product marketing experience in network or cloud security. A bachelor’s degree is required, while a technical degree or MBA is preferred. Excellent communication skills and emotional intelligence to work collaboratively are also essential.

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What is the work environment like for a Sr. Product Marketing Manager at Illumio?

The work environment for a Sr. Product Marketing Manager at Illumio is collaborative and inclusive, focusing on teamwork and driving innovation. The position is hybrid, requiring presence in the office three days a week, creating opportunities for direct interaction and collaboration with colleagues, fostering a vibrant workplace culture.

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What skills are essential for a successful Sr. Product Marketing Manager at Illumio?

Key skills for success in the Sr. Product Marketing Manager position at Illumio include strong organizational skills, project management abilities, excellent written and verbal communication, proficiency in creating marketing content, and the capacity to navigate ambiguity effectively. Strong emotional intelligence and accountability are also crucial.

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What career growth opportunities exist for a Sr. Product Marketing Manager at Illumio?

Illumio promotes a culture of growth and development, offering the Sr. Product Marketing Manager numerous opportunities to excel. By contributing to the company's innovative marketing strategies and collaborative projects, you can expand your skill set significantly, while also taking on increased responsibilities, which can lead to advanced roles within the organization.

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Common Interview Questions for Sr. Product Marketing Manager
Can you explain your experience with product positioning for security products?

In answering this question, focus on specific instances where you've crafted positioning statements that highlight unique features and benefits of a product. Use examples from your previous roles to demonstrate how you differentiated products in the marketplace.

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How do you approach sales enablement in your marketing strategies?

Discuss your methodologies for creating impactful sales tools and training programs. Mention any frameworks you use to align marketing messages with sales initiatives, and the feedback mechanisms you might implement to continuously improve those resources.

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What do you think is essential for a successful product launch?

Outline the critical steps of a product launch, including market analysis, audience targeting, and cross-functional collaboration. Mention specific tools or methodologies you've employed in past launches that resulted in measurable success.

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How do you gather and apply market intelligence?

Describe the processes and resources you utilize to gather competitor insights and market trends. Elaborate on how you convert that intelligence into actionable strategies for product marketing.

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What is your process for creating marketing content?

Discuss your content creation process, from identifying target personas to developing tailored messaging and formats. Share examples of content you've created and how they resonated with your audience.

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How do you manage multiple priorities in marketing projects?

Explain how you prioritize tasks, manage deadlines, and coordinate efforts across teams. Share any tools or practices you use to stay organized while maintaining high-quality output.

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Describe a time you faced a challenge in product marketing and how you overcame it.

Provide a specific example that showcases your problem-solving skills and resilience. Discuss the challenge, the actions you took, and the positive outcome or lesson learned.

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What strategies do you use for demand generation?

Share your experience with various demand generation strategies, highlighting specific campaigns you've been part of. Discuss how you evaluate their effectiveness and optimize future efforts based on insights.

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How do you ensure alignment with the sales team?

Talk about your methods of collaboration and communication with sales teams. Mention regularly scheduled meetings, feedback loops, and the importance of understanding sales challenges to align marketing strategies effectively.

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Why do you want to work at Illumio as a Sr. Product Marketing Manager?

Express your enthusiasm for joining Illumio, emphasizing their innovative approach to cybersecurity and your alignment with their mission. Illustrate how your skills and experiences can contribute to the company's goals.

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Illumio is an American business data center and cloud computing security company founded in 2013 by Andrew Rubin and P. J. Kirner. The company was founded in 2013 and has been ranked #25 in the Forbes Cloud 100 list in 2019.

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Full-time, hybrid
DATE POSTED
April 15, 2025

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