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Business Development Associate - job 1 of 3

Company Description

We are part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers with the information and people that empower them to know more, do more, and be more. No other company in the world helps more people share professional knowledge or make business connections.

Each year, we run around 800 events, create digital platforms centered on engaging news and information content, and operate professional development programs for individuals and businesses.

About Technomic

Technomic is the premier database for researching the restaurant industry (including limited and full service) and the alcoholic beverage (beer, wine, and spirits) industry. Find sales figures, food and beverages, menus, franchise information, rankings, news, industry publications, and more.

Job Description

Are you a self-motivated individual eager to take your career in sales to the next level? If so, Technomic, a division of Informa Connect, is looking for you to join our team as a Business Development Associate! In this dynamic role, you'll have the chance to work directly with foodservice operators, manufacturers, and other key players in the industry, helping them drive growth and success.

You'll excel in a fast-paced environment, think quickly on your feet, and be driven by a hunger for growth. In this role, you'll lead the charge on prospecting, conducting discovery calls, and coordinating sales demonstrations to support our Business Development team.

With 1+ years of experience in a Business Development Representative, Sales Development Representative or similar role — you'll bring a proven ability to generate new business through outbound emailing, cold calling, and social media outreach. Confidence in developing leads and prospecting via phone is essential.

Ready to make an impact? Apply now!

​Responsibilities include:

  • ​Conducting lead generation, prospecting, and sourcing high-potential leads within assigned territories 
  • ​Proactively scheduling calls with prospective clients via phone and email (including cold calling) 
  • ​Researching prospective clients or current clients to identify new sales opportunities, customize communications strategies, and ensure prospects understand the value of our extensive products and services 
  • ​Partnering with Business Development Managers to support plans for sales territories, with a goal of supporting monthly, quarterly, and annual revenue targets 

Qualifications

  • Experience in a BDR or SDR role, or relevant work experience
  • ​Experience using lead generations tools (LinkedIn Sales Navigator, Salesloft, Salesforce and other tools) to identify and capture key contacts 
  • ​Strong curiosity and interest in the foodservice and retail sectors  
  • ​Self-starter able to work independently and as a team with other sales professionals  
  • ​Proficiency with Microsoft Office software and experience utilizing CRM software for all conversations, opportunities, and metrics​ 

Further Information

  • Competitive salary range: $50,000 - $57,000 plus commission, offering the potential for further earnings based on performance
  • Applications should be submitted by April 23rd, 2025

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
  • Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount 
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs 
  • As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$53500 / YEARLY (est.)
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$50000K
$57000K

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What You Should Know About Business Development Associate, Informa Group Plc.

Are you ready to jumpstart your career as a Business Development Associate with Technomic, a division of Informa? Based in the heart of Chicago, this role is perfect for self-motivated individuals passionate about the foodservice industry! In this vibrant position, you’ll have the exciting opportunity to engage with foodservice operators and manufacturers, playing an integral role in driving growth and success. Your main responsibilities will include prospecting for new leads, conducting discovery calls, and coordinating sales demos to boost our Business Development efforts. If you possess over a year of relevant experience and are familiar with lead generation tools, you’ll find this role deeply rewarding. The ideal candidate is confident, quick on their feet, and thrives in a fast-paced environment. If you are enthusiastic about making an impact and want to work alongside inspiring professionals in a supportive community, Technomic is the place for you. With a competitive salary, fantastic benefits, and ample opportunities for career growth, why wait? Take the leap and join us today!

Frequently Asked Questions (FAQs) for Business Development Associate Role at Informa Group Plc.
What are the key responsibilities of a Business Development Associate at Technomic?

As a Business Development Associate at Technomic, you'll drive the growth of our sales by conducting lead generation, prospecting, and sourcing high-potential clients within assigned territories. You'll proactively schedule calls with potential clients through email and phone, including cold calling, and research both prospective and current clients to tailor your communication effectively, ensuring they understand the value of our offerings.

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What qualifications are needed for the Business Development Associate position at Technomic?

To thrive as a Business Development Associate at Technomic, you should have at least one year of experience in a similar role, such as a Business Development Representative or Sales Development Representative. Familiarity with lead generation tools like LinkedIn Sales Navigator and Salesforce is also essential. Strong communication skills, curiosity about the foodservice sector, and the ability to work both independently and as part of a team are vital.

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How does Technomic support the professional growth of its Business Development Associates?

Technomic is committed to the professional development of its team members. As a Business Development Associate, you'll have access to bespoke training and mentoring platforms. Additionally, you’ll enjoy on-demand learning through thousands of courses available on LinkedIn Learning, helping you expand your skills and grow your career within the company.

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What kind of work environment can a Business Development Associate expect at Technomic?

At Technomic, we pride ourselves on offering a flexible and supportive work environment. You’ll be part of a welcoming culture that values community, collaboration, and engagement—where in-person and online social events foster relationships among colleagues and help maintain a balanced work-life experience.

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What benefits come with the Business Development Associate role at Technomic?

In addition to a competitive salary for the Business Development Associate position, Technomic offers a comprehensive benefits package, including vacation time that increases with tenure, 401k matching, parental leave, and a wellness program. You'll find opportunities for recognition as well as the chance to work from different locations and even volunteer for charitable causes.

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Common Interview Questions for Business Development Associate
Can you describe a time when you successfully generated new business leads?

When answering this question, focus on a specific instance where you employed a particular strategy to generate leads. Highlight your thought process, the actions you took, and the results achieved. Demonstrating measurable outcomes such as increased sales or new partnerships will bolster your response.

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How do you typically approach prospecting for new clients?

Your answer should highlight a structured approach to prospecting. Discuss tools and techniques you utilize, such as maintaining a CRM, conducting research for specific leads, and using networking strategies. Showing a proactive mindset and detailing your tactics can impress the interviewer.

Join Rise to see the full answer
What tools do you use for lead generation, and why?

Mention specific tools like LinkedIn Sales Navigator, Salesforce, or any targeted outreach platforms. Explain how each tool aids you in identifying prospects or capturing essential engagement data, demonstrating your technical proficiency and resourcefulness.

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How do you handle rejection in sales?

In your response, it’s beneficial to express resilience and a learning mindset. Describe how you view rejection as a learning opportunity to refine your approach and strategies, showing you can maintain motivation in challenging situations.

Join Rise to see the full answer
What metrics do you consider most important when measuring your success in a sales role?

Discuss key metrics such as conversion rates, lead response times, or revenue generated from new clients. Emphasizing a data-driven approach showcases your awareness of sales performance and commitment to continuous improvement.

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Can you describe your experience with customer communication strategies?

Detail your experience tailoring communication strategies based on different client profiles or needs. Provide an example of how effective communication led to a successful sales outcome, illustrating your interpersonal skills and ability to build relationships.

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How do you prioritize your tasks when managing multiple leads?

In your answer, explain how you assess urgency and potential value of leads. Discuss planning tools or scheduling techniques you employ to ensure you allocate time efficiently, showcasing your organizational skills.

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What inspires your interest in the foodservice and retail sectors?

Discuss personal experiences, research, or market trends that sparked your interest in the foodservice industry. Showing passion for the sector can resonate well with hiring managers, as they look for candidates who share enthusiasm for the business.

Join Rise to see the full answer
What do you believe is the key to maintaining strong client relationships?

Highlight the importance of consistent communication, responsiveness, and understanding client needs. You could share a specific instance where you nurtured a challenging relationship into a strong partnership, underscoring your relationship-building skills.

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How would you adapt your sales techniques if a particular method is not yielding results?

Your answer should illustrate adaptability, showing you are willing to reassess and alter strategies based on results. Provide an example of how you've previously adjusted your techniques, emphasizing your strategic thinking.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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