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Principal Analyst, APAC Channels

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?


At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.
We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget
Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.


With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

  • Trusted information that shapes the industry and informs investment
  • Intelligence and advice that guides and influences strategy
  • Advertising that grows reputation and establishes thought leadership
  • Custom content that engages and prompts action
  • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

Job Description

The Canalys Channel team in Omdia is looking for a Principal Analyst to join our highly respected advisory team, which supports the world’s largest Fortune technology companies.

This individual will work in an experienced global team that specializes in the technology partner ecosystem landscape and will have a specific focus on the Asia Pacific partner ecosystem. In this role, the individual will assess how technology companies go to market through partnerships across a complex, dynamic region. The individual will lead an established research program, but also play an integral role in further evolving the offering, assisting in sales and marketing activities to drive client acquisition, as well as driving and executing the overall research agenda.

As the service lead, the individual will be expected to build up a strong knowledge of the Asia Pacific landscape and strive to become a thought leader that this community can rely on. In addition to subject matter expertise, this individual will take on a management role of at least one analyst and in that capacity, oversee their research production and provide mentorship and leadership.

Main duties include the following:

  • Oversee the annual research agenda for the Channels APAC service, and aligning with sister research programs in other regions.
  • Conduct on-going primary research, including contacting companies for briefings to develop an understanding of their APAC channel strategies.
  • Write short reports, blogs and develop presentations on trends pertaining to the APAC ecosystem.
  • Connect with vendor analyst relations teams to ensure inclusion in briefings, events, and media releases.
  • Support sales and marketing activities to get new clients to subscribe to the research program.
  • Respond to client requests, working with account managers to ensure research needs are met.
  • Lead in client engagements, demonstrating a depth of knowledge in SaaS.
  • Manage research analysts that are supporting the service, serving as a mentor, reviewing their work, and setting objectives.
  • Be available to attend briefings, meetings, trade shows and conferences across the region; foreign travel likely.

Qualifications

We are looking for someone with the following attributes:

  • You are keen to learn about the APAC technology channel ecosystem and build your reputation as an expert in this field. You are self-disciplined to meet deadlines and operate with minimal supervision. You are hungry and ambitious and want to see this research program continue to be a successful product for Canalys and Omdia.
  • You know how to work with data, but also understand that insights come from expertise derived from primary research from conversations with their network. You are very focused on developing and fostering their network of contacts throughout the region.
  • You are interested in technology and want to stay at the cutting edge. You are excited to learn more about different parts of the technology industry and to use your insights to guide industry executives.
  • You have an opinion on the subject and are happy to share it. You possess a business acumen to ascertain the relationships between products and strategy and overall business performance.
  • You are keen to promote their insights to clients and the wider industry. You understand that good communication comes in a variety of mediums including reports, blogs, presentations, webinars and conversations. Through these different means, you will ensure that you effectively communicate you analysis to key stakeholders.
  • You work in a global virtual team so must be able to forge relationships over video. You are disciplined to work with minimal supervision when executing primary objectives.

What is required of a candidate?

  • Between 5 and 10 years of professional experience. Experience in the fields of market research, consulting, journalism, or a relevant role within a technology company preferred.
  • Ability to travel domestically and internationally.
  • Strong writing acumen. Strong speaker/presenter.
  • Excellent Microsoft Office skills, including Excel, PowerPoint and Word.
  • Culturally aware as the role involves working within a global virtual team environment.

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$125000 / YEARLY (est.)
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What You Should Know About Principal Analyst, APAC Channels, Informa Group Plc.

At Informa TechTarget, we're excited to announce our search for a Principal Analyst in APAC Channels, and we want you to become a vital part of our dynamic team! If you're a passionate individual eager to make an impact in the fast-paced B2B technology sector, this is the perfect opportunity for you. Based at our office in Singapore, this role is tailored for someone who thrives in an environment rich with collaboration and innovation, where you’ll work alongside industry giants and renowned experts. In this position, you’ll lead an established research program focused on the Asia Pacific partner ecosystem, helping clients refine their go-to-market strategies through robust partnerships. You'll conduct primary research, write insightful reports, and engage with various stakeholders to become a thought leader in this space. Additionally, you’ll mentor a talented analyst, guide them in their research production, and collaborate with sales and marketing to attract new clients. We value your insights driven by expertise and primary research, and we encourage you to share your opinions in various communication formats. Join us at Informa TechTarget to harness your knowledge, promote sustainability, diversity, and innovation while influencing the technology landscape in a meaningful way. Your journey with us means not just a job but a chance to shape the future. If you are ready to grow and make your mark in the tech world, apply today!

Frequently Asked Questions (FAQs) for Principal Analyst, APAC Channels Role at Informa Group Plc.
What are the responsibilities of a Principal Analyst at Informa TechTarget in APAC Channels?

As a Principal Analyst in APAC Channels at Informa TechTarget, your responsibilities will include overseeing the research agenda for the APAC service, conducting ongoing primary research, writing reports and blogs on trends in the APAC ecosystem, supporting sales and marketing efforts, leading client engagements, and managing research analysts to guide their work. Your goal will be to assess and evolve the technology partner ecosystem strategy in the Asia Pacific region.

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What qualifications are required for the Principal Analyst role at Informa TechTarget?

To be considered for the Principal Analyst position at Informa TechTarget, candidates typically should have a professional background ranging from 5 to 10 years, preferably in market research, consulting, or within a technology company. Strong writing and presentation skills are essential, as well as proficiency in Microsoft Office programs. A self-motivated attitude and the ability to build relationships in a global virtual team are also important attributes for success in this role.

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How can a Principal Analyst at Informa TechTarget influence the APAC technology market?

A Principal Analyst at Informa TechTarget can greatly influence the APAC technology market by leading research initiatives that provide valuable insights to clients. By fostering industry relationships, sharing expertise through various communication channels, and producing high-quality content, the analyst can help shape strategies for the world's largest technology companies and drive informed decision-making in the region.

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What is the culture like at Informa TechTarget for Principal Analysts?

The culture at Informa TechTarget is vibrant, collaborative, and inclusive, making it an ideal environment for Principal Analysts. Employees enjoy a flexible work environment that supports personal well-being and professional growth. There are numerous opportunities for mentorship and skills development, fostering a sense of community while driving impactful work. The company values diverse perspectives, promoting a dynamic work atmosphere.

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What opportunities for growth does Informa TechTarget provide for a Principal Analyst?

Informa TechTarget offers extensive opportunities for growth for a Principal Analyst through personalized training, mentoring platforms, and career development resources. With access to thousands of LinkedIn Learning courses, analysts can enhance their skill set and prepare for internal job moves. The culture encourages innovation and collaboration, ensuring that employees can advance their careers while making significant contributions to the organization.

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Common Interview Questions for Principal Analyst, APAC Channels
What motivated you to apply for the Principal Analyst position at Informa TechTarget?

When answering this question, it's crucial to express your passion for the B2B technology space and your eagerness to contribute to Informa TechTarget's mission. You may highlight how the company's culture, commitment to innovation, and the opportunity to work with industry leaders align with your career aspirations. Be specific about what excites you about the role and how your background prepares you for these challenges.

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How do you approach conducting primary research for your projects?

You should describe your systematic process for primary research, including identifying relevant stakeholders, developing insightful questions, and ensuring effective communication throughout the research phase. Emphasize your ability to synthesize information from interviews and interactions, showcasing how these insights guide your analysis and understanding of the technology partner ecosystem.

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How do you ensure that your research aligns with client needs?

In your response, detail your methods for engaging with clients and understanding their specific research requirements. Mention your experience in responding to client requests and collaborating with account managers to tailor research initiatives. Highlight your ability to maintain open lines of communication to continually align your work with client expectations.

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Can you share an example where your research had a significant impact on a business decision?

When responding, select a relevant example that showcases your research skills and the direct impact of your findings on a client’s strategy. Highlight the challenge you faced, the methods you employed to gather information, and how your insights led to a successful business outcome. Demonstrating the value of your contributions will show your effectiveness as a Principal Analyst.

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How do you stay updated on the latest trends and developments in the APAC technology landscape?

In your answer, mention your proactive approach to continuous learning, such as attending industry conferences, engaging in online courses, and connecting with industry leaders through professional networks. Emphasize your commitment to primary research and utilizing reliable data sources to enhance your understanding of market trends.

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What strategies do you use to build and maintain relationships with key stakeholders?

Describe your networking strategies, including how you leverage industry events, webinars, and social media to connect with professionals in the technology sector. Emphasize active listening and personalized follow-ups as key aspects of relationship maintenance, ensuring that you create meaningful connections that can aid your research and client engagement.

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How do you manage and mentor junior analysts?

Discuss your leadership approach by highlighting your commitment to mentorship and professional development. Mention specific techniques you utilize, such as regular check-ins, providing constructive feedback, and encouraging junior analysts to take ownership of their research projects while offering guidance when needed.

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What are your views on the future of the technology partner ecosystem in APAC?

In answering, express your insights based on current trends and predictions within the APAC technology landscape. Discuss the impact of emerging technologies, shifts in market dynamics, and how partnerships can evolve to foster innovation. This demonstrates your awareness of industry developments and your ability to think strategically as a Principal Analyst.

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How would you handle conflicting opinions during collaborative research efforts?

Outline your conflict resolution strategies, focusing on open dialogue, respect for differing viewpoints, and a willingness to compromise for the greater good of the research project. Emphasizing collaboration over conflict highlights your ability to work effectively within a team.

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What metrics do you consider when evaluating the success of a research initiative?

Speak about the importance of defining clear goals and metrics at the onset of a research project. Discuss qualitative and quantitative metrics, such as client feedback, engagement levels, and the impact of recommendations on business decisions. Your analytic mindset in this area will reinforce your suitability for the role of Principal Analyst.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, remote
DATE POSTED
March 21, 2025

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