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Sales Development Representative - job 2 of 3

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

  • Trusted information that shapes the industry and informs investment
  • Intelligence and advice that guides and influences strategy
  • Advertising that grows reputation and establishes thought leadership
  • Custom content that engages and prompts action
  • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

Your Opportunity

Do you want to kickstart your sales career in the heart of Sydney? This could be your golden ticket!

Our training program will prepare you to be an effective and successful Sales Development Representative (SDR) by building sales skills and learning about Informa TechTarget’s product offerings. You will have direct exposure to management and be a part of the fastest growing part of our business. As a merit-based company, Informa TechTarget rewards strong performance and you will have the opportunity to rapidly advance your career.

You will play a major role in growing Informa TechTarget’s data and subscription business and work to generate revenue by developing opportunities via phone, email and social messaging for the Informa TechTarget Account Executives.

As our new Sales Development Representative (SDR), you'll:

  • Making outbound sales calls against an assigned territory
  • Leveraging a variety of sales tools to engage target prospects
  • Managing social media tools for inbound prospect development
  • Interacting with target prospects and providing high level value proposition
  • Generating qualified leads and setting sales appointments
  • Managing and updating prospecting status via CRM (Salesforce.com)

Qualifications

  • 1-2 years’ work experience or bachelor’s degree
  • Excellent written and oral communication skills
  • Strong work ethic – committed to building a career in the high paying field of sales
  • Boundless energy and enthusiasm
  • A love for merit-based environments where your hard work pays off 
  • Proficient in Microsoft Office and social media platforms like LinkedIn

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative, Informa Group Plc.

Are you ready to kickstart your sales career in the vibrant heart of Sydney? At Informa TechTarget, we are on the lookout for a motivated and passionate Sales Development Representative (SDR) to join our dynamic team. In this role, you'll dive into an exhilarating training program that will equip you with robust sales skills while introducing you to our innovative product offerings. You will have the unique opportunity to engage directly with management and take part in the most rapidly growing segment of our business. As a merit-based company, we celebrate strong performance, paving the way for exciting career advancements. Your responsibilities will include making outbound sales calls within an assigned territory, utilizing a multitude of sales tools to engage targeted prospects, and managing social media platforms for prospect development. You’ll also generate qualified leads and set up sales appointments, all while keeping your prospecting status updated in Salesforce.com. To thrive in this role, a spirit of enthusiasm, excellent communication skills, and a strong work ethic are essential. We’re seeking applicants with 1-2 years of work experience or a bachelor’s degree who are ready to embrace the rewarding sales journey ahead. Join us at Informa TechTarget and be part of a team that’s shaping the future in the B2B technology space!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Informa Group Plc.
What are the main responsibilities of a Sales Development Representative at Informa TechTarget?

As a Sales Development Representative (SDR) at Informa TechTarget, you will be tasked with making outbound sales calls within your assigned territory, using various sales tools to connect with prospects, and managing social media for inbound lead development. Your primary goal will be to generate qualified leads and schedule sales appointments for Informa TechTarget's Account Executives.

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What qualifications do I need to apply for the Sales Development Representative position at Informa TechTarget?

To apply for the Sales Development Representative role at Informa TechTarget, you should ideally have 1-2 years of work experience in a sales environment or hold a bachelor's degree. Excellent written and oral communication skills, a strong work ethic, and enthusiasm for a merit-based career are also essential qualifications for success in this role.

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How does the training program work for new Sales Development Representatives at Informa TechTarget?

Informa TechTarget offers a comprehensive training program designed for new Sales Development Representatives (SDRs). This program focuses on building essential sales skills while familiarizing you with our diverse product offerings. You'll gain practical insights from industry experts and have direct exposure to management throughout your training.

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What is the work environment like for Sales Development Representatives at Informa TechTarget?

The work environment for Sales Development Representatives at Informa TechTarget is vibrant and supportive. You will be part of a community of over 2000 professionals, surrounded by industry experts. Our culture emphasizes flexibility, collaboration, and an inclusive atmosphere, ensuring that all team members feel valued and empowered.

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What career growth opportunities exist for Sales Development Representatives at Informa TechTarget?

Informa TechTarget is committed to the professional growth of its Sales Development Representatives. As a merit-based organization, strong performers are recognized and rewarded, with opportunities for rapid advancement in your sales career. Additionally, you will have access to training, mentorship, and a wide array of learning resources to support your development.

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Common Interview Questions for Sales Development Representative
How do you handle objections from potential clients as a Sales Development Representative?

Effective handling of objections is crucial for a Sales Development Representative. Start by actively listening to the client's concerns and demonstrating empathy. Then, address their objections by providing relevant information about Informa TechTarget’s solutions, highlighting benefits that align with their needs, and ultimately steering the conversation back toward the value of the product.

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What strategies do you use to generate leads in a B2B sales environment?

In a B2B sales environment like that at Informa TechTarget, generating leads involves a multi-channel approach. Utilize tools such as LinkedIn for social prospecting, leverage email outreach with personalized messaging, and engage in networking opportunities. Integrating CRM tools effectively is also critical to track interactions and refine lead generation strategies.

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Can you describe a successful sales pitch you’ve made in the past?

When describing a successful sales pitch, focus on your preparation and understanding of the client's needs. Discuss how you tailored your approach to highlight Informa TechTarget’s strengths that matched their objectives, and emphasize the positive outcome achieved from the pitch, such as a secured appointment or a finalized sale.

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What role does CRM software play in your sales process?

CRM software, such as Salesforce.com used at Informa TechTarget, plays a pivotal role in the sales process. It allows Sales Development Representatives to manage client interactions, track the status of leads, and analyze data for improved decision-making. Efficient use of CRM helps streamline communications and maintain organized follow-ups.

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How do you prioritize your tasks as a Sales Development Representative?

Prioritization is key in a sales role. Begin by identifying high-value leads or accounts that align with your assigned territory and focus on those first. Creating a daily or weekly plan based on urgency and potential impact ensures that your time is spent effectively, making the most of your outreach efforts.

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What do you believe is the most important quality for a Sales Development Representative?

The most important quality for a Sales Development Representative is resilience. The sales landscape is filled with challenges and setbacks, and having the ability to bounce back, learn, and adapt is crucial. A positive attitude coupled with a strong work ethic often leads to innovation in approaching prospects effectively.

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How do you ensure you stay updated on industry trends and developments?

To stay updated on industry trends, I regularly engage with thought leaders on platforms like LinkedIn, subscribe to relevant industry publications, and participate in webinars and industry events. This continuous learning enables me to have informed discussions with prospects about the latest innovations from Informa TechTarget.

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Why do you want to work at Informa TechTarget as a Sales Development Representative?

Express genuine enthusiasm about Informa TechTarget’s commitment to innovation and collaboration within the B2B technology space. Highlight your desire to contribute to a company that values merit-based success and offers extensive career advancement opportunities, reinforcing your alignment with the company’s mission and culture.

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Describe a time when you worked as part of a team to achieve a sales goal.

When discussing teamwork, share a specific example of collaborating with colleagues in a project or campaign. Focus on your role, how you communicated effectively, contributed to the team's strategy, and the resulting achievement of meeting or exceeding a sales goal, illustrating your ability to work efficiently within a team.

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What motivates you to succeed in a sales role?

Motivation in a sales role can stem from various sources. Discuss your passion for building relationships, the thrill of closing deals, and the satisfaction of contributing to a company's growth. Mention how a competitive atmosphere, such as that at Informa TechTarget, fuels your drive to excel and achieve your targets.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, hybrid
DATE POSTED
April 11, 2025

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