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Digital Marketing Manager, K-12 & Provider

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At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.And that's where you come in:We are seeking a highly skilled Digital Marketing Manager to drive initiatives across the K-12 and partner sectors. You will be responsible for crafting and executing innovative advertising strategies that enhance brand awareness, drive engagement, optimize conversions, and contribute to the overall marketing funnel. You’ll be obsessed with testing, measuring, and refining digital campaigns to maximize success.Key Responsibilities:• Develop and implement digital marketing strategies that align with K12 & provider business objectives. Collaborate with cross-functional teams (sales, web, creative, content, and operations) to ensure seamless digital marketing execution.• Oversee the planning, creation, and optimization of multi-channel paid advertising campaigns (LinkedIn, Google Ads, Facebook/Instagram, etc.).• Define audiences, segments, and channels to optimize paid media performance and increase ROAS.• Identify and evaluate current and new channels and strategies for paid media campaigns.• Optimize our presence on 3rd party channels (Software advice, Trustradius etc)• Ensure all digital advertising content adheres to brand guidelines, resonates with target audiences, and complies with regulatory requirements.• Maintain consistency and quality across all digital advertising materials.• Establish KPIs and performance metrics to evaluate campaign effectiveness, landing page optimization, and pipeline impact.• Use analytics tools (Google Analytics, Looker/DataStudio, 6Sense, etc.) to monitor, assess, and improve campaign performance.• Lead efforts in conversion rate optimization (CRO) for landing pages and digital experiences.• Track digital marketing performance to clearly communicate to marketing and sales leadership, providing recommendations to enhance future campaigns.• Conduct thorough market research to understand buyer behavior, emerging trends, and competitive landscape.• Leverage data-driven insights to refine advertising strategies and stay ahead of market shifts.• Develop and manage the digital marketing budget, ensuring efficient resource allocation for maximum ROI.• Oversee invoicing, purchase orders, and billing for all ad platforms and associated campaign budgets.• Manage relationships with external agencies and vendors, ensuring quality deliverables and adherence to timelines.• Oversee the use of third-party platforms (e.g., G2, Capterra, Technology Advice) to support digital presence and lead generation.• Maintain a high standard of quality control across all digital marketing materials.Qualifications:• 5+ years of experience in digital marketing, with a proven track record in managing advertising campaigns across multiple platforms.• Expertise in digital advertising platforms (LinkedIn, Google Ads, Facebook/Instagram, etc.), analytics tools (Google Analytics, Looker/DataStudio, 6Sense), and conversion rate optimization (CRO).• Excellent analytical skills, with a passion for using data to drive decision-making and optimize performance.• Strong written and verbal communication skills with the ability to present data insights and campaign performance to leadership.• Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications in digital marketing are a plus.• Experience in edtechPreferred Qualifications:• Experience with advertising technology stacks (Drift, Qualified, 6Sense, etc.)• Familiarity with UX/UI principles for landing page optimization and user experience• Experience working in a fast-paced, high-growth environmentGet in on all the awesome at Instructure:• 401k with company match• HSA program, vision, voluntary life, and AD&D• Tuition reimbursement• Lifestyle Spending Account• Paid time off, 11 paid holidays, and flexible work schedules• Motivosity - employee recognition program$90,000 - $110,000 a yearWe’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.All Instructure employees are required to successfully pass a background check upon being hired.

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What You Should Know About Digital Marketing Manager, K-12 & Provider, Instructure

At Instructure, a leader in educational technology, we're on the lookout for a passionate Digital Marketing Manager for the K-12 sector and our provider partners. This role is pivotal, as you'll be crafting exciting and innovative marketing strategies that not only enhance brand visibility but also drive engagement and transform how we connect with our audiences. You'll get to work alongside a talented team, collaborating seamlessly with professionals from various departments including sales, web, and creative to bring these digital strategies to life. Your expertise will be demonstrated through handling multi-channel paid campaigns and optimizing our presence on platforms like Google Ads and LinkedIn. With a keen understanding of analytics tools, you’ll draw insights from data to continuously refine and improve campaign performance. Moreover, your role encompasses overseeing budgets, managing external relationships, and ensuring that all marketing materials uphold our commitment to quality and adherence to brand guidelines. If you relish in the challenge of a fast-paced environment and have a strong background in digital marketing, this is the opportunity to leverage your skills at Instructure and make a significant impact in the education sector. Join us in our mission to simplify learning and inspire growth for people at every stage of their educational journey.

Frequently Asked Questions (FAQs) for Digital Marketing Manager, K-12 & Provider Role at Instructure

What are the core responsibilities of a Digital Marketing Manager at Instructure?

A Digital Marketing Manager at Instructure is responsible for developing and executing digital marketing strategies that align with K-12 and partner business objectives. This includes planning, creating, and optimizing multi-channel advertising campaigns, collaborating with cross-functional teams, and ensuring that all digital content adheres to brand guidelines, while assessing campaign performance using analytics tools.